Review (August 2025)

We’re brian & michael, two brothers from the arizona desert who invented the world’s first ginormously awesome wearable blanket, sang our way onto shark tank, made a deal with barbara corcoran, and have now created a family of products designed to wrap you in a big, warm, comfy hug. slip on one and feel the happy!

2.75M

Estimated Revenue

411.99k

Website Visitors

4/5

Trustpilot Score

What do we know about The Comfy?

Estimated Revenue (2020)

$2.75M

Total Employees

19

Founded

2017

Industry

Apparel Fashion

Location

Pleasanton, United States

About

The Comfy: We’re Brian & Michael, two brothers from the Arizona desert who invented the world’s first ginormously awesome wearable blanket, sang our way onto Shark Tank, made a deal with Barbara Corcoran, and have now created a family of products designed to wrap you in a big, warm, Comfy hug. Slip on one and Feel The Happy!

Social Links

Alexa Ranking: 76780

What is The Comfy's Revenue?

The Comfy's estimated revenue for 2024 is $2.75M.

What does The Comfy do?

In 2017 Brian and Michael Speciale transformed the way people keep warm by inventing The Comfy® - the world's first wearable blanket. Just a month after forming their company, The "Comfy Bros" were invited to make their pitch on ABC's Shark Tank. With only a prototype in hand, they closed a deal with Barbara Corcoran and The Comfy® went on to become the third most successful product ever to launch on Shark Tank. Today, The Comfy® has expanded to a range of products designed to wrap everyone in a giant warm hug. Sold in over 80 countries with millions of happy customers, thousands of 5 star reviews, and press coverage ranging from Good Morning America to USA Today, The Comfy® is beloved by all. So go ahead, slip one on and Feel The Happy!™

What are the monthly traffic metrics for Thecomfy?

6/mo Traffic Growth

18.70%

All Time Traffic Growth

Create Free Account

Monthly Hits

412k

Time on Site

1.8Mins

Bounce Rate

40%

How fast is Thecomfy growing?

Thecomfy has grown by 31.7% in the last 6 months according to SimilarWeb.

How do people interact with Thecomfy?

Last month, Thecomfy received 412k visitors who spent an average of 1.8 minutes on the website and visited 4.0 different pages per session. Overall, 40% of people bounce on the first visit.

How do people find Thecomfy?

112.1k people (27%) visit Thecomfy directly. 251k (61%) people search for them in Google. Whereas, 23.5k (6%) discover Thecomfy through Facebook, Reddit, and YouTube. 217.9 (0%) visitors come from Thecomfy's email newsletters. Finally, 14k (3.4%) people come from affiliates and or paid referrals.

Who uses Thecomfy?

Thecomfy's top market is the United States and they receive 321.6k (78.0%) people.
Then the 2nd is Canada with 15.3k (3.7%).
The 3rd is is Switzerland with 9.2k (2.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Thecomfy's ads on Google?

Google Ads

Wearable Blanket - The Comfy - The Blanket You Wear

https://thecomfy.com/collections/the-blanket-you-can-wear

Lighter Comfy Styles Available for Spring. Constructed w/ the Same High Quality Material. Earn Points & Unlock Rewards When You Shop the Internet’s Favorite Wearable Blanket. 10% Off First Purchase. Designed for Warmth. Carefree Wash. Patented Design.

Keyword: sweatshirt blanket

Comfy Sweatshirt Blanket | Shop The Comfy Official Store‎

https://thecomfy.com/products/the-comfy-hoodie

Winter is Coming. Stay Warm and Cozy with the Original Wearable Blanket - The Comfy. Non-skid Sole. Designed for Warmth. Functional Blanket. Patented Design. A Trusted Brand. High Quality Materials. As Seen On Shark Tank. One Size Fits All. Carefree Wash.

Shop The Comfy Official Store - Made for the Whole Family

https://thecomfy.com/collections/the-blanket-you-can-wear

Cozy up in The Comfy This Fall & Feel the Happy. Discover Why We Have 70k+ 5 Star Reviews. Hurry, Shop The Comfy Now and Get Yours Before They're Gone! Limited Stock Available. After Pay Available. Designed for Warmth. As Seen On...

Shop The Comfy Official Store - As Seen on Shark Tank

https://thecomfy.com/products/the-comfy

Lighter Comfy Styles Available for Summer. Constructed w/ the Same High Quality Material. It's a No Brainer Why We Have Over 7,500+ 5 Star Reviews. Discover The Comfy Craze...

Big Comfy Wearable Blankets - Patented Original Design

https://thecomfy.com/collections/the-comfy-convertible-sweatshirt-blanket

It's a No Brainer Why We Have Over 10,500+ 5 Star Reviews. Discover The Comfy Craze Today. We Promise You'll "Fall" in Love at First Touch. Stay Comfy This Fall & Order Yours...

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