Review (May 2024)

Discover the latest in beauty at sephora. explore our unrivaled selection of makeup, skin care, fragrance and more from classic and emerging brands

6B

Estimated Revenue

47.67M

Website Visitors

1.8/5

Trustpilot Score

What do we know about SEPHORA?

Estimated Revenue (2020)

$6B

Total Employees

27000

Founded

1969

Industry

Retail

Location

Neuilly-sur-Seine, France

About

SEPHORA: Discover the latest in beauty at Sephora. Explore our unrivaled selection of makeup, skin care, fragrance and more from classic and emerging brands

Social Links

Alexa Ranking: 8942

What is SEPHORA's Revenue?

SEPHORA's estimated revenue for 2023 is $6B.

What does SEPHORA do?

At Sephora, we stand together and we stand for something more since 1969. For empowerment, for exploration, for the opportunity to impact people's lives through the unlimited power of beauty. As part of the LVMH family, Sephora's excellence, innovation, and entrepreneurial spirit have made us the world's leading beauty retailer growing twice faster than the market. With our 2 600 stores & corners in 38 markets and our 31 websites, we offer clients a unique retail experience with innovative services and nearly 300 beauty brands including Sephora's own brand, Sephora Collection. Beautifying people's lives is a full-time challenge that our more than 40 000 passionate in-store and Head Office team members tackle every day. At Sephora, you can unleash your creativity, because we've got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. Sparked by energy and excitement, our passion is contagious. So if you are ready to make your mark at a leading global retailer and belong to something beautiful, join us and reimagine your future, with Sephora.

What are the monthly traffic metrics for Sephora?

6/mo Traffic Growth

2.40%

All Time Traffic Growth

Create Free Account

Monthly Hits

48M

Time on Site

4.7Mins

Bounce Rate

45%

How fast is Sephora growing?

Sephora has grown by -2.3% in the last 6 months according to SimilarWeb.

How do people interact with Sephora?

Last month, Sephora received 48M visitors who spent an average of 4.7 minutes on the website and visited 5.0 different pages per session. Overall, 45% of people bounce on the first visit.

How do people find Sephora?

22.1M people (46%) visit Sephora directly. 18.6M (39%) people search for them in Google. Whereas, 1.1M (2%) discover Sephora through Facebook, Reddit, and YouTube. 793.6k (2%) visitors come from Sephora's email newsletters. Finally, 4.2M (8.9%) people come from affiliates and or paid referrals.

Who uses Sephora?

Sephora's top market is the United States and they receive 36.4M (76.3%) people.
Then the 2nd is Canada with 7.2M (15.2%).
The 3rd is is Australia with 293.1k (0.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Sephora's ads on Google?

Google Ads

SEPHORA® Official Website | Get Free Shipping & Samples‎

https://www.sephora.com/

Rating for sephora.com: 4.8 - Average delivery time: 1–3 days Discover the Latest in Skin Care, Makeup, and Hair Care. Shop Must-Try Brands. Transform Your Look. Monthly subscription box. Become a Beauty Insider. Shop exclusives. Makeup, Skincare & More.

Let's Beauty Together - SEPHORA® Official Site - sephora.com‎

https://www.sephora.com/beauty-offers

Rating for sephora.com: 4.6 - Order accuracy: 95–100% Get the Latest Looks From the Most-Wanted Brands at SEPHORA. Shop Now! Free Shipping · Top Designer Collections · Skin Saviors · Free Samples · Limited Edition Products 210 Joralemon St, Brooklyn, NY‎

SEPHORA® Official Site - Shop In-Store & Online

https://www.sephora.com/beauty/beauty-offers

Discover Bestselling Beauty In-Store & Online. Shop SEPHORA® Today! Find A Location Near You. Makeup, Skincare & More. Top Designer Collections. Pick Up In Store. Become a Beauty Insider. Shop Exclusives. Shop Best Sellers. Limited Edition Products. Free Samples.

Sephora® Official Website | 3 Free Samples + Free Shipping‎

https://www.sephora.com/beauty/beauty-offers

Discover the Latest in Skin Care, Makeup, and Hair Care. Shop Must-Try Brands. Monthly Subscription Box. Become a Beauty Insider. Shop Fall New Arrivals. Limited Edition Products. Free Samples. Skin Saviors. Shop Best Sellers. Find New Fall Beauty. Fresh

SEPHORA® Official Website | Shop the Latest Spring Looks‎

https://www.sephora.com/beauty-offers

Rating for sephora.com: 4.6 - Order accuracy: 95–100% Find Spring's Hottest Makeup, Skincare, & More. Enjoy Free Shipping & Samples. Skin Saviors · Free Shipping · Free Samples · Top Designer Collections · Limited Edition Products 210 Joralemon St, Brookl

What do Sephora's customers say about them?

Review Score

1.8/5

Total Reviews

942

Info

Sephora
5 Star
15.0%
4 Star
5.0%
3 Star
0.0%
2 Star
5.0%
1 Star
75.0%
Read reviews that mention
Cony mcfly

Successfully received delivery

Reviewed on 2021-03-21T00:41:13

Successfully received delivery
Customer

Absolutely appalling customer service…

Reviewed on 2021-03-20T11:47:09

Absolutely appalling customer service in Italy. I bought a perfume for around €100 in a store in Rome,I arrive home and open the box and realise it is the WRONG item that was shown to me in the store. I go to the store with the box, receipt and original bag and they refused to exchange it as the BOX HAS BEEN OPENED AND THE ITEM IS USED. I sprayed it once. I had to obviously open to realise it was the wrong product!?!? I can't see through the box or smell the perfume unless I open it and use it. They did not allow me to return and even were suspicious of me returning it opened. Sephora has lost a customer for life. I will never be buying anything from here again. I am also ashamed of Italian customer service. One of the worst I have ever experienced. Disgusting.
read more
Kay

Poor packaging

Reviewed on 2021-03-17T17:00:47

They deliver delicate items in an oversized box with no protection. When I complained they offered to replace it but I have to go to the post office to send back their damaged item.Too much of a hassle. Next time I will just go to Ulta! Thanks but no thanks Sephora!
read more
Anny Baldwin

Sephora online

Reviewed on 2021-03-12T09:13:16

The customer service staff was so kind to refund the money I ordered after they got lost during the delivery.Thank you!
read more
SP

Sephora has gone to the dark side

Reviewed on 2021-03-12T04:07:51

Sephora has gone to the dark side! Way too political and I’m sick of hearing about you show casing black businesses!Just stop it! Enough of politics.Keep politics out of your business! Will never shop with you again!!
read more
Maria

I have been a customer of Sephora for a very long time

Reviewed on 2021-03-07T20:35:44

I have been a customer of Sephora online store for at least 10 years and I spend at least 800.00 to 1500.00 a year.I purchase mostly when they are offering 20% off but the delivery service is the worst it takes forever for my packages to arrive and sometimes they don't arrive at all but Sephora no longer wants to reimburse me for orders that I don't receive. They use to be a good company but they have really gone downhill with all their new rules and regulations and their delivery service is worst then ever.
read more
m

It’s getting old.

Reviewed on 2021-03-01T22:25:51

I’m giving one star because every time I place an order, I have to think twice. Why?Because the order never comes on time. You also choose what samples you want and they send you something else. Ridiculous.
read more
Jin

Loyal customer

Reviewed on 2021-02-25T21:02:08

I order online and have a rewards account. They carry some items that normally can only be found in Macy's,so if one is out I go to the other. I enjoy their store brands and the gifts on my birthday! Their website interface is very user friendly and they have great sales. Any store I've been inside was always clean and I was promptly greeted or led around to find exactly what I was looking for. I've been to sephora outlet stores all over the United States and every single one I visited was set up nicely and staff were so so helpful! I feel sad anyone had bad experiences shopping or working for the company. I've only ever seen happy employees and awesome products. Not every product I've purchased was perfect, and I was offered refunds or exchanges. That is the idea for cosmetics, you try until you find what works for your skin and style currently.
read more

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