Review (August 2025)

Sixth tone is an online publication that produces informed and insightful content on contemporary china. like an additional tone to the five of mandarin chinese, sixth tone offers a new voice to coverage of china, placing the emphasis on the human element of every story. through in-depth features, up-to-the-minute reports on emerging issues, and illuminating contributions from guest writers, sixth tone seeks to uncover what china’s most pressing issues and news mean for real chinese people.

5.95M

Estimated Revenue

320.87k

Website Visitors

4/5

Trustpilot Score

What do we know about Sixth Tone?

Estimated Revenue (2020)

$5.95M

Total Employees

41

Founded

2016

Industry

Online Media

Location

Shanghai, China

About

Sixth Tone: Sixth Tone is an online publication that produces informed and insightful content on contemporary China. Like an additional tone to the five of Mandarin Chinese, Sixth Tone offers a new voice to coverage of China, placing the emphasis on the human element of every story. Through in-depth features, up-to-the-minute reports on emerging issues, and illuminating contributions from guest writers, Sixth Tone seeks to uncover what China

Social Links

Alexa Ranking: 119641

What is Sixth Tone's Revenue?

Sixth Tone's estimated revenue for 2024 is $5.95M.

What does Sixth Tone do?

Sixth Tone offers informed and timely content about China through news reports, rich features, commentaries from unique voices, and a variety of multimedia content, including videos, photography, and audio. By approaching stories from a human perspective, Sixth Tone aims to shed light on what China's pressing issues, current affairs, and trending subjects mean for the people of this country. Follow us on Twitter, Instagram, and WeChat - @SixthTone

What are the monthly traffic metrics for Sixthtone?

6/mo Traffic Growth

-24.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

321k

Time on Site

0.8Mins

Bounce Rate

74%

How fast is Sixthtone growing?

Sixthtone has grown by -26.3% in the last 6 months according to SimilarWeb.

How do people interact with Sixthtone?

Last month, Sixthtone received 321k visitors who spent an average of 0.8 minutes on the website and visited 1.0 different pages per session. Overall, 74% of people bounce on the first visit.

How do people find Sixthtone?

121.2k people (38%) visit Sixthtone directly. 116.8k (36%) people search for them in Google. Whereas, 62.7k (20%) discover Sixthtone through Facebook, Reddit, and YouTube. 2k (1%) visitors come from Sixthtone's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Sixthtone?

Sixthtone's top market is the United States and they receive 102.3k (31.9%) people.
Then the 2nd is Singapore with 19.8k (6.2%).
The 3rd is is Australia with 15k (4.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

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