Review (August 2025)
An inspired home collection. luxury bedding, furniture, décor, nursery and more.
4.5M
Estimated Revenue
1.07M
Website Visitors
3.2/5
Trustpilot Score
What do we know about Serena & Lily?
Estimated Revenue (2020)
$4.5M
Total Funding
$69.94M
Total Employees
280
Founded
2003
Industry
Retail
Last Funding Date
Venture (Round not Specified) Apr 2014
Location
Sausalito, United States
About
Serena & Lily: An inspired home collection. Luxury bedding, furniture, décor, nursery and more.
What is Serena & Lily's Revenue?
Serena & Lily's estimated revenue for 2024 is $4.5M.
What does Serena & Lily do?
Known for our distinctive textile design and sophisticated coastal aesthetic, Serena & Lily is a lifestyle brand with a fresh point of view on the home. Through our dynamic mix of curated and original collections inspired by California, we encourage customers to discover their own personal style and express it with confidence. Color, pattern, texture, and craftsmanship are at the heart of what we do. We're also passionate about making decorating feel accessible and enjoyable for everyone. The first step to a happy home is to have fun creating it! From our online shop to our design shops, our goal is to put our customers at ease while inspiring their creativity. Setting the tone for a reimagined shopping experience, our design shops are stocked with key silhouettes and swatches that allow customers to try before they buy. Expert Design Advisors are also at the ready to help customers solve their design dilemmas. Each design shop reflects the individual spirit and architectural cues of its location, giving each site a unique flavor – and customers an opportunity to experience Serena & Lily's offerings in a wide variety of settings. STORE LOCATIONS San Francisco, CA West Hollywood, CA Pacific Palisades, CA Newport Beach, CA Westport, CT Atlanta, GA East Hampton, NY Summit, NJ Chicago, IL Dallas, TX To learn more about the brand, please visit www.serenaandlily.com/about-us
What are the monthly traffic metrics for Serenaandlily?
6/mo Traffic Growth
14.90%
All Time Traffic Growth
Create Free Account
Monthly Hits
1M
Time on Site
2.3Mins
Pages per Visit
2.0
Bounce Rate
58%
How fast is Serenaandlily growing?
Serenaandlily has grown by 5.0% in the last 6 months according to SimilarWeb.
How do people interact with Serenaandlily?
Last month, Serenaandlily received 1M visitors who spent an average of 2.3 minutes on the website and visited 2.0 different pages per session. Overall, 58% of people bounce on the first visit.
How do people find Serenaandlily?
376.1k people (35%) visit Serenaandlily directly. 503k (47%) people search for them in Google. Whereas, 55.8k (5%) discover Serenaandlily through Facebook, Reddit, and YouTube. 11.7k (1%) visitors come from Serenaandlily's email newsletters. Finally, 101.2k (9.4%) people come from affiliates and or paid referrals.
Who uses Serenaandlily?
Serenaandlily's top market is the United States and they receive 1M (95.3%) people.Then the 2nd is Canada with 17.8k (1.7%).The 3rd is is United Kingdom with 3.7k (0.3%).
Traffic Growth (last 6 months)
What are Serenaandlily's ads on Google?
Google Ads
Serena & Lily: Style Your Home - Living Well Begins At Home
https://www.serenaandlily.com/
A Refreshing Take On Classic & Natural Living. Explore Our Collections Today! Amenities: Custom Upholstery, Free Design Consultations, Signature Patterns, Complimentary Swatches.
Serena & Lily: Outdoor Pillows | Designs for Inspired Spaces
https://www.serenaandlily.com/outdoor-decor-throw-pillows/
Create A Home That's Coastal, Sophisticated & Refreshingly Unexpected Today! Iconic & Unique Designs. Fresh Patterns & Colors. More Creative. 20% Off Pillows & Throws. Create A Home You Love. More Colorful. Styles: Classic, Coastal, Chic.
Serena & Lily: Side Tables | Living Well Begins At Home
https://www.serenaandlily.com/living-furniture-side-tables/
Create A Home That's Coastal, Sophisticated & Refreshingly Unexpected Today! More Colorful. Create A Home You Love. Fresh Patterns & Colors. More Creative. Iconic & Unique Designs. Amenities: Custom Upholstery, Free Design Consultations, Signature Pattern
Keyword: side tables
Serena & Lily: Style Your Home - Living Well Begins At Home
https://www.serenaandlily.com/
Serena & Lily: Cribs | Designs for Inspired Spaces
https://www.serenaandlily.com/nursery-furniture-cribs-mattresses/
Create A Home That's Coastal, Sophisticated & Refreshingly Unexpected Today! Styles: Personal, Original, Memorable, Collectible, Unique Amenities: Designer Collections, Live Chat, Design Advisors
What do Serenaandlily's customers say about them?
Review Score
3.2/5
Total Reviews
5
Info
Serena & LilyRead reviews that mention
What started as disappointment turned around
Reviewed on 2021-04-29T20:03:36
**AVOID**
Reviewed on 2021-04-08T13:18:24
Horrible customer service and terrible quality control
Reviewed on 2020-12-02T15:15:31
I can’t get through to customer…
Reviewed on 2020-11-06T22:56:01
Please stop using fedex…
Reviewed on 2020-09-28T00:02:43
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