Review (April 2024)
Purple is the best mattress tech advancement in 80 years. our mattresses and pillows come with free delivery, free returns, and a 100-night trial.
460k
Estimated Revenue
3.95M
Website Visitors
3.6/5
Trustpilot Score
What do we know about Purple?
What is Purple's Revenue?
Purple's estimated revenue for 2023 is $460k.
What does Purple do?
Welcome to Purple — home of the one, the only, the Purple Grid™. Ranked #1 in Customer Satisfaction with bed in a box mattresses by J.D. Power, including best in both support and comfort! We're a one-of-a-kind innovation brand that is on a mission to meaningfully improve lives by helping Every Body get the comfort they deserve and the support they need. Our premium comfort innovation products start in the bedroom and extend beyond to provide optimal comfort everywhere you go. With a variety of mattresses, bedding, bases, seat cushions, dog beds, and more, Purple is quickly becoming the iconic color of true comfort, true innovation, and truly feeling great. While most new mattress companies only focus on just a simpler mattress buying experience with the same foam mattresses, Purple is committed to simply making a better mattress (with the better buying experience, to boot!). The only mattress with the Purple Grid™, Purple is instantly soft where you want it and firm where you need it – all at once. It's the comfort you crave, the support your back needs. Plus, 1,500+ open airways help dissipate body heat rather than trapping it, so you don't sleep hot. It all started in 1989 when two engineer brothers, Tony and Terry Pearce, set out with a mission to invent technology and create local jobs that meaningfully improve the lives of everyone involved. Over the last 30+ years, the Brothers Pearce have revolutionized the comfort industry by innovating various No Pressure® cushioning materials used in everything from wheelchairs and critical care hospital beds to sporting goods and high-end mattresses. Then, in September of 2015, they successfully launched The No-Compromise Purple® Mattress on Kickstarter, and it's been uphill from there — continually inventing, improving, and creating ways to make the world a more comfortable place.
What are the monthly traffic metrics for Purple?
6/mo Traffic Growth
7.80%
All Time Traffic Growth
Create Free Account
Monthly Hits
4M
Time on Site
2.0Mins
Pages per Visit
2.0
Bounce Rate
63%
How fast is Purple growing?
Purple has grown by -20.2% in the last 6 months according to SimilarWeb.
How do people interact with Purple?
Last month, Purple received 4M visitors who spent an average of 2.0 minutes on the website and visited 2.0 different pages per session. Overall, 63% of people bounce on the first visit.
How do people find Purple?
1.5M people (38%) visit Purple directly. 1.7M (43%) people search for them in Google. Whereas, 140.6k (4%) discover Purple through Facebook, Reddit, and YouTube. 64.5k (2%) visitors come from Purple's email newsletters. Finally, 428.3k (10.9%) people come from affiliates and or paid referrals.
Who uses Purple?
Purple's top market is the United States and they receive 3.6M (91.0%) people.Then the 2nd is Canada with 123.6k (3.1%).The 3rd is is India with 31.3k (0.8%).
Traffic Growth (last 6 months)
What are Purple's ads on Google?
Google Ads
Purple.com | The Purple™ Mattresses | Our Science, Your Comfort
https://purple.com/mattresses
Scientifically-Engineered For Pressure-Reducing Comfort & Support. Free Delivery & Return. The Bed That Kickstarted a Comfort Revolution. Risk-Free 100-Night No Pressure Trial™.
Purple.com | Purple® Mattress | The No Pressure™ Mattress
https://purple.com/mattresses
No store, no sales guy, No Pressure™. Shipping is 100% free. Shop online today.
Official Purple® Mattress Site | Explore The Science of Purple
https://purple.com/mattresses/science
The World's First No Pressure Mattress. You Deserve a Purple, Order Yours Today!
Purple® Mattress | The No Pressure™ Mattress
https://purple.com/mattresses/hybrid-premier?c3api=3859,56213638034,kwd-66119464476&device=c&kw=+purple +mattress&cid=1332326093&adgid=56213638034&clickgeo=1023191&km=b&network=g&adid=349242630633&adp=&_b=&_camp=p-m&_pt=&_conq=&_adg=p-m&_content=&_content2=&_promo=&_slink=&_br=&_camp2=&_prodt=&_rt=&utm_name=gco&utm_source=go&utm_medium=sr&utm_campaign=Brand: Purple Mattress - NY&utm_term=br&utm_content=43664&hsa_grp=56213638034&hsa_src=g&hsa_ad=349242630633&hsa_mt=b&hsa_tgt=kwd-66119464476&hsa_acc=4386593859&hsa_net=adwords&hsa_ver=3&hsa_cam=1332326093&hsa_kw=+purple +mattress&gclid=EAIaIQobChMI69K12Mam5wIVl-iaCh2uZwd8EAAYASAAEgKbefD_BwE
No store, no sales guy, No Pressure™. Shipping is 100% free. Shop online today. Stop Tossing & Turning. Official Site. Free Shipping. Sleeps Cool. Styles: King, Queen.
The Original Purple Mattress Isn't Another Mattress In A Box
https://purple.com/mattresses/purple-bed
World's First No Pressure Mattress. Try It Risk Free For 100 Nights. Stop Tossing & Turning · Sleeps Cool · 100 Night Risk-Free Trial · Hypoallergenic · Official Site
What do Purple's customers say about them?
Review Score
3.6/5
Total Reviews
12
Info
Purple5 Star
50.0%
4 Star
16.7%
3 Star
0.0%
2 Star
8.3%
1 Star
25.0%
Read reviews that mention
Colin
Not only do they have great products
Reviewed on 2021-04-21T19:17:33
Not only do they have great products, but their customer service is awesome.
PLoVD
Great customer service and professional…
Reviewed on 2021-04-14T04:03:09
Great customer service and professional plus easy return, no question ask.
Chris Davis
Original Purple Mattress
Reviewed on 2020-11-15T04:06:44
With so many reviews of different products, people write their reviews too soon after purchase,while still enamored with their new purchase.
We purchased our new Purple mattress on November 27, 2017 for $1,412.02. I was excited to try them out and see how the gel grid could take some pressure off of my shoulders and hips, (I'm a side sleeper) and also be comfortable for my wife, (she's a back sleeper).
For the first two years we were happy. Liked the mattress and the sleep and comfort we had on it. Very soon however we started to notice that we had distinct body impressions in the areas where we sleep. I am 6' 4" and weigh 240 pounds and my wife is 5' 9" and..... Yeah, you didn't think I would tell, did you? All that aside, we noticed early on that we were making body impressions. So we started to rotate the mattress and look for other ways to extend its life.
However, during the last six months we both started to have more and more significant back paint, specifically low back pain as we were no longer feeling the support we needed. This support was still in the center of the bed - there was a nice little ridge down the middle where both of us could sleep well, but two people certainly can't share that.
We consulted the warranty and the fine print says; "During normal, properly supported use, this warranty shall apply only if (i) the materials of construction develop a visible indentation in the mattress greater than one (1.00) inch compared to the surrounding mattress areas after full recovery from load, or (ii) if the materials of the mattress crack, split, or otherwise fail during normal use and normal handling which is in accordance with Purple’s care and use instructions for the mattress. This indentation must be of large enough width and length to be considered a body impression, and only applies to the mattress and not to settling of the cover fiber-fill materials. Generally, to measure the indentation the cover would be unzipped and removed, then a straight-edge would be set on the mattress of length to be beyond the indentation on both sides of the indentation, then a vertically placed ruler would show the depth of any indentation. The mattress must be flat on the floor to be measured (so that indentations in the mattress can be differentiated from problems with your foundation or frame). Purple expects you to not experience such indentations, but if you do, it is covered under the terms of this limited warranty."
This is the problem - you will likely NEVER see an indentation of 1" so as to activate the Warranty. That being said, we are at the point after only three years of use that we again need to purchase another mattress because the support we initially had has disappeared.
Even though we did enjoy our Purple mattress for a time, I would not recommend them to a friend and I wouldn't purchase from them again.
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Alex Scott
Best Mattress Ever
Reviewed on 2020-10-23T17:46:08
Purple makes the best mattress I've ever had. Their use of Affirm credit makes it affordable even if it's...not affordable,too. Love it.
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Gerry Merz
Don't buy their products if you live in Canada.
Reviewed on 2020-10-18T15:14:17
This company sells their products as if "Canadian" supplier, yet, everything gets sent from the US.I ordered their $170 pillow. So within 4-5 days FedEx starts calling me looking for customs and duties. I contact Purple, they say "sorry shouldn't have happened" and customs & duties should have been charged to us. Two weeks later these clowns cannot get FedEx to reverse those charges and deliver the pillow. They then ask me to go and pick it up, as well provide FedEx with an invoice #? Sorry, what? They were fired and told to refund our money. Never trust a US company that states .ca but in reality drop ships from the states. They have 170 complaints on BBB...wow.
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Best Price Variety
This is one company where I feel the…
Reviewed on 2020-09-19T18:56:56
This is one company where I feel the hype is true! It is difficult to find quality pillows and cushions and beds,but purple is definitely in the top percentile. I will say that in my experience, I ordered both a purple hybrid pillow and a purple office seat cushion. The purple pillow did not work out for me because of some neck problems… But purple company honors their guarantee to get give you a full refund when you return the product in excellent condition. So even though the pillow did not work out for me I wouldn't hesitate to check out their other products which are well-made, and if you find them comfortable you wouldn't be risking much by at least trying it out.
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Catherine
not bad
Reviewed on 2020-09-16T01:32:49
not bad. not amazing. but i like it.
HoopsDadOC
This is our fourth purple bed and spent…
Reviewed on 2020-07-18T19:55:39
This is our fourth purple bed and spent over $8000 with your company. Nothing against the CS rep,but your customer support policies and procedures are some of the worst and I have ever experienced. Product is top rate, prices are at a premium but customer support procedures are an epic fail for the company. I will not be buying or recommending purple products in the future. I may also be shipping back the Purple 4 as well.
Purple Platform Frame was bent on arrival. Although my name was on the billing and all shipping status e-mails were addressed to me they would not talk to me regarding the order and insisted that my wife give them written authorization before they would speak to me or lift a finder to assist a customer with an issue. This was a $4000 mattress and bed frame not a mortgage access to a bank account purple! At the huge margins they are making on this product they can afford to bend over backwards to take care of their customers! Amazon, Target and Walmart all have superior customer service to purple. Shame on you Purple!
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