Emp: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Europe's #1 for rock & metal band merchandise, movie, tv & gaming merch & alternative fashion. 20,000+ items from hundreds of bands, brands & franchises!

Estimated Revenue

1.07M

Website Visitors

4.9/5

Trustpilot Score

What do we know about EMP Merchandising?

Estimated Revenue (2020)

$6M

Total Employees

28 Founded

1986

Industry

Apparel Fashion

Location

Madrid, Spain

About

EMP Merchandising: Europe's #1 for rock & metal band merchandise, movie, TV & gaming merch & alternative fashion. 20,000+ items from hundreds of bands, brands & franchises!

Social Links

Alexa Ranking: 182941

What is EMP Merchandising's Revenue?

EMP Merchandising's estimated revenue for 2024 is $6M.

What does EMP Merchandising do?

Launched in 1986 in Germany, now Europe's #1 for movie, TV & gaming, rock & metal band merchandise and alternative fashion. EMP now operates from 18 localised websites across Europe stocking 70,000+ items from hundreds of bands, brands & franchises!

What are the monthly traffic metrics for Emp?

6/mo Traffic Growth

-26.20%

All Time Traffic Growth

Create Free Account

Monthly Hits

1M

Time on Site

5.2Mins

Bounce Rate

48%

How fast is Emp growing?

Emp has grown by -5.8% in the last 6 months according to SimilarWeb.

How do people interact with Emp?

Last month, Emp received 1M visitors who spent an average of 5.2 minutes on the website and visited 5.0 different pages per session. Overall, 48% of people bounce on the first visit.

How do people find Emp?

496.6k people (47%) visit Emp directly. 384.6k (36%) people search for them in Google. Whereas, 64.2k (6%) discover Emp through Facebook, Reddit, and YouTube. 18.5k (2%) visitors come from Emp's email newsletters. Finally, 70k (6.6%) people come from affiliates and or paid referrals.

Who uses Emp?

Emp's top market is the United Kingdom and they receive 1M (94.3%) people.
Then the 2nd is United States with 13.5k (1.3%).
The 3rd is is Germany with 4.7k (0.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Emp's customers say about them?

Review Score

4.9/5

Total Reviews

1073

Info

EMP Mail order UK

5 Star

95.0%

4 Star

0.0%

3 Star

0.0%

2 Star

0.0%

1 Star

5.0%

Read reviews that mention

PHIL SAUNDERS

Fantastic website will recommend to all…

Reviewed on 2021-05-04T20:04:44

Fantastic website will recommend to all my friends

Kevin

Excellent cheers

Reviewed on 2021-05-04T16:09:54

Excellent cheers

alex lief

Great!

Reviewed on 2021-05-03T19:41:01

The clothes from EMP are of good quality, and the app has improved overtime.

Julie

Good website

Reviewed on 2021-05-03T14:45:28

Very quickly found the item I wanted and checkout as Guest was really easy.

Annemarie Mckinnon

I have been buying from EMP for years…

Reviewed on 2021-05-03T08:24:00

I have been buying from EMP for years and never had any issues.

Andrew Gillett

Excellent quality clothes

Reviewed on 2021-05-02T21:13:18

Excellent quality clothes, always in top condition and never failing to deliver.

Samir Ahmad

Very unique products online

Reviewed on 2021-05-02T18:05:10

Very unique products online. Managed to find a superb Mandalorian sweatshirt, at a great price.

Kinza Taylor

Exceptional site loads of merch all in…

Reviewed on 2021-05-01T15:52:17

Exceptional site loads of merch all in one place Good prices and excellent quality and fit Something

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Review (August 2025)

Europe's #1 for rock & metal band merchandise, movie, tv & gaming merch & alternative fashion. 20,000+ items from hundreds of bands, brands & franchises!

Estimated Revenue (2020)

$6M

Total Employees

28

Founded

1986

Industry

Apparel Fashion

Location

Madrid, Spain

About

EMP Merchandising: Europe's #1 for rock & metal band merchandise, movie, TV & gaming merch & alternative fashion. 20,000+ items from hundreds of bands, brands & franchises!

Social Links

What is EMP Merchandising's Revenue?

EMP Merchandising's estimated revenue for 2024 is $6M.

What does EMP Merchandising do?

Launched in 1986 in Germany, now Europe's #1 for movie, TV & gaming, rock & metal band merchandise and alternative fashion. EMP now operates from 18 localised websites across Europe stocking 70,000+ items from hundreds of bands, brands & franchises!

6/mo Traffic Growth

-26.20%

All Time Traffic Growth

Monthly Hits

1M

Time on Site

5.2Mins

Pages per Visit

5.0

Bounce Rate

48%

How fast is Emp growing?

Emp has grown by -5.8% in the last 6 months according to SimilarWeb.

How do people interact with Emp?

Last month, Emp received 1M visitors who spent an average of 5.2 minutes on the website and visited 5.0 different pages per session. Overall, 48% of people bounce on the first visit.

How do people find Emp?

496.6k people (47%) visit Emp directly. 384.6k (36%) people search for them in Google. Whereas, 64.2k (6%) discover Emp through Facebook, Reddit, and YouTube. 18.5k (2%) visitors come from Emp's email newsletters. Finally, 70k (6.6%) people come from affiliates and or paid referrals.

Who uses Emp?

Emp's top market is the United Kingdom and they receive 1M (94.3%) people.Then the 2nd is United States with 13.5k (1.3%).The 3rd is is Germany with 4.7k (0.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

Review Score

4.9/5

Total Reviews

1073

Info

Read reviews that mention

Fantastic website will recommend to all…

Excellent cheers

Great!

Good website

I have been buying from EMP for years…

Excellent quality clothes

Very unique products online

Exceptional site loads of merch all in…

Emp's top market is the United Kingdom and they receive 1M (94.3%) people.
Then the 2nd is United States with 13.5k (1.3%).
The 3rd is is Germany with 4.7k (0.4%).