Review (August 2025)

Award-winning china travel agency offering exclusive, exciting experiences and tours all over china: flexible, safe, less crowding, more rewarding!

33.8M

Estimated Revenue

1.53M

Website Visitors

4.9/5

Trustpilot Score

What do we know about China Highlights?

Estimated Revenue (2020)

$33.8M

Total Employees

57

Founded

1998

Industry

Leisure Travel Tourism

Location

Guilin Shi, China

About

China Highlights: China travel agency offers China Tours, Yangtze River Cruises, Domestic Flights & Hotels. Helping over 10,000+ people tour China each year, maybe you?

Social Links

Alexa Ranking: 78375

What is China Highlights's Revenue?

China Highlights's estimated revenue for 2024 is $33.8M.

What does China Highlights do?

China Highlights is the online travel service platform operated by the team of professional travel consultants at CITS Guilin. Started in early 1998, it was one of the earliest "China Travel" web sites. The brand name "China Highlights" has come to mean a reliable company. We have provided thousands of customers their unforgettable "China Experience". Our motto is "Discovery your way!" Under the brand of "China Highlights", we have built 4 other web sites with different languages of their own: http://www.chinarundreisen.com - Germany Market http://www.voyageschine.com - French Market http://www.viaje-a-china.com - Spanish Market http://www.arachina.com - Japanese Market http://www.viaggio-in-cina.it/ - Italy Market http://www.chinahighlights.ru/ - Russia Market We provide Private Tour packages to all parts of China, and specialize in customizing and tailor-making tours for individuals, families and groups to specific requirements at great value for money. Hotels and restaurants are carefully selected to provide comfort and the best local food. Our English speaking guides are knowledgeable and experienced. We take you to the best attractions and sights in comfortable cars with safe drivers.

What are the monthly traffic metrics for Chinahighlights?

6/mo Traffic Growth

1.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

1.5Mins

Bounce Rate

66%

How fast is Chinahighlights growing?

Chinahighlights has grown by -10.0% in the last 6 months according to SimilarWeb.

How do people interact with Chinahighlights?

Last month, Chinahighlights received 2M visitors who spent an average of 1.5 minutes on the website and visited 1.0 different pages per session. Overall, 66% of people bounce on the first visit.

How do people find Chinahighlights?

166.5k people (11%) visit Chinahighlights directly. 1.3M (88%) people search for them in Google. Whereas, 6.2k (0%) discover Chinahighlights through Facebook, Reddit, and YouTube. 1.3k (0%) visitors come from Chinahighlights's email newsletters. Finally, 352.9 (0.0%) people come from affiliates and or paid referrals.

Who uses Chinahighlights?

Chinahighlights's top market is the United States and they receive 611.4k (40.1%) people.
Then the 2nd is Australia with 87.3k (5.7%).
The 3rd is is United Kingdom with 86k (5.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Chinahighlights's ads on Google?

Google Ads

China Highlights® Tours | One Provider &Interesting Tour‎

https://www.chinahighlights.com/

Your China travel expert since 1998. Let us tailor your trip to China today! Money Back Guarantee · 24/7 Service. · 5 Star Rate in Service · No Shopping, No Detours Destinations: Beijing, Shanghai, Guilin, Xian, Chengdu, Hong Kong, Tibet, Yunnan, Hangzhou

China Highlights® Tours | One Provider &Interesting Tour‎

https://www.chinahighlights.com/

Your China travel expert since 1998. Let us tailor your trip to China today! 5 Star Rate in Service · No Shopping, No Detours · Money Back Guarantee · 24/7 Service. Destinations: Beijing, Shanghai, Guilin, Xian, Chengdu, Hong Kong, Tibet, Yunnan, Hangzhou

China Highlights® Tours | China Tour Expert in Guilin‎

https://www.chinahighlights.com/

Your China travel expert since 1998. Let us design your trip to China today! We don't sell you a...

Book China Trains Tickets - Search Train Schedule in China‎

https://www.chinahighlights.com/china-trains/

Deliver Paper Ticket to Your Hotel. Now Choose & Secure Your Seat Within 3 mins. No Shopping, No Detours · 24/7 Service. · Money Back Guarantee · 5 Star Rate in Service Destinations: Beijing, Shanghai, Guilin, Xian, Chengdu, Hong Kong, Tibet, Yunnan, Hang

China Train Booking | No. 1 Train Booking Site China‎

https://www.chinahighlights.com/china-trains/

Fast and Safe Payment. Choose & Secure your seat within 3 minutes. Book Now! Money Back Guarantee. 5 Star Rate in Service. No Shopping, No Detours. 24/7 Service. Destinations: Beijing, Shanghai, Guilin, Xian, Chengdu, Hong Kong, Tibet, Yunnan, Hangzhou an

What do Chinahighlights's customers say about them?

Review Score

4.9/5

Total Reviews

299

Info

China Highlights

[email protected]

+86 773 2831999

Guilin

5 Star
90.0%
4 Star
10.0%
3 Star
0.0%
2 Star
0.0%
1 Star
0.0%
Read reviews that mention
Jas

Guilin with China Highlights

Reviewed on 2021-05-14T03:33:16

We just did a trip to Guilin with China highlights. This in the third trip we have done with them and they do deliver.Alysa our travel consultant understood what we needed and Henry knows Guilin well and is an a very good guide. Very pleasant experience and Guilin is sooo beautiul!
read more
she do

Great Tour

Reviewed on 2021-05-06T23:29:03

We had a fabulous time and wonderful experience in Guilin, Longji, and Yangshuo with our guide, Henry!He was knowledgeable, interesting, funny, kind, and considerate. Alisa, our travel advisor, did a very good job as well. When I asked a lot of questions or made a few requests, she always made it happen. We absolutely loved the entire trip and would highly recommend China Highlights
read more
Claire

Perfect short break.

Reviewed on 2021-05-04T13:17:05

This was my second tour with China Highlights and it did not disappoint. The booking and support before my trip was superb.Three day tour of Beijing was perfect. Ivy, my fabulous guide knew all the tricks for avoiding long queues; was knowledgeable; patient; and kind. I felt like I was being shown the sights by a friend and I can heartily recommend both China Highlights and Ivy. PS - the labyrinth in the Old Summer Palace was great fun and not something I would ever have discovered without Ivy. Thank you.
read more
Gloria T

My experience with Cactus and Mr

Reviewed on 2021-05-02T22:50:15

My experience with Cactus and Mr. Wu was outstanding. The timing and planning was good.Enough time spent at each place ( not very tiring). Forbidden city was impressive and truly a sight for sore eyes. Walking at the Summer Palace and the boat trip was refreshing. A day well spent with a very informative and well versed guide. Thank you Cactus for your excellent company and sharing of your vast knowledge and Mr Wu for a very sleek and smooth ride.
read more
AMoore

Family Travel Experts

Reviewed on 2021-04-19T21:39:34

Christy and her team were amazing in helping our family plan for our recent trip to Yangshuo.Being new in China, she made our train tickets and itinerary simple and fit our needs as a traveling family. I can't recommend her services enough for those with kids that want the best out of their vacation time in China.
read more
R.S

Great visit in Guilin!

Reviewed on 2021-04-14T08:17:02

Great visit in Guilin! My mom and I spent 3 days in & around Guilin Henry as our guide.We spent one day seeing the sights around Guilin, then a day on the Li River among classic Chinese karst mountains scenery ending in Yangshuo, and a final day enjoy the pretty counstryside in Yangshuo. Henry was a great guide & companion. His English was very good, his knowledge extensive, and he has a sense of humor. He made sure to satisfy our requests and added or changed plans as needed.
read more
Sue Kelly

Amazing 4-day Tour at Huanghsan and Yellow Mountains

Reviewed on 2021-04-14T00:04:53

What an amazing experience with China Highlights their 4-day tour of Huangshan and the Yellow Mountains!From start to finish we were well taken care of. Alisa took care of all of the details and our guide, David, was simply amazing. He was attentive, kind, encouraging, knowledgeable and a wonderful sense of humor! He got us through some pretty steep trails reminding us that we can do it! We saw everything and I can't wait for another experience with China Highlights!
read more
Javier Hernandez Stalder

China Highlights has once again been…

Reviewed on 2021-03-04T06:55:34

China Highlights has once again been amazing in organising our Yunnan province tour over 7 days in February.Our guide Peter was outstanding, polite and extremely professional taking care of all of us throughout the journey. He made sure we got to taste the local cuisine and had time for proper photo time and walking around the different sites. Of course the whole thing was organised by the also brilliant Alisa-Liu from China Highlights. They fully cater for your every needs and I recommend them wholeheartedly. We have used them already 6 times and will continue to do so.
read more

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