Review (July 2025)

Use our free tools and 20-minute work week to create, optimize, manage and measure high-performing paid search and paid social campaigns.

53.8M

Estimated Revenue

2.31M

Website Visitors

4.4/5

Trustpilot Score

What do we know about WordStream?

Estimated Revenue (2020)

$53.8M

Total Funding

$19.39M

Total Employees

140

Founded

2007

Industry

Marketing And Advertising

Last Funding Date

Debt Financing Apr 2015

Location

Boston, United States

About

WordStream: Use our free tools and 20-Minute Work Week to create, optimize, manage and measure high-performing paid search and paid social campaigns.

Social Links

Alexa Ranking: 23630

What is WordStream's Revenue?

WordStream's estimated revenue for 2024 is $53.8M.

What does WordStream do?

WordStream is an industry leading software-as-a-service (SaaS) product company voted #1 in customer satisfaction in the search advertising sector. We're committed to helping SMB's across our country and the world succeed and grow by helping them get the most out of their digital marketing dollars. Connected to some of the largest companies in the world, Wordstream is partnered with Google, Bing and Facebook to help our customers market their businesses. WordStream also strives to make a difference in the lives of the people in our community. We are committed to corporate social responsibility and believe that it is our duty to give back through volunteering and charitable donations. If you are driven by taking action, winning together and believe transparency is the only way to be, we want to hear from you! Located in the heart of Boston's Back Bay, our open workspace lends itself to cross-departmental collaboration (and a fair bit of fun, too). The high-energy, innovative environment has helped us develop a suite of cloud-based tools--which enable ad management and optimization across Google search, shopping, and display; Facebook; Instagram; and Bing--capable of meeting the changing needs of our customers. Boston Business Journal, MITX, Inc. Magazine, and countless other organizations--both regional and national--have recognized WordStream as one of the country's fastest growing companies and an exceptional place to work: And we're just getting started. Interested in contributing to industry-shaping innovation, enjoying a positive workspace, earning competitive pay, and advancing your career? Become part of the WordStream team today!

What are the monthly traffic metrics for Wordstream?

6/mo Traffic Growth

16.90%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

1.4Mins

Bounce Rate

74%

How fast is Wordstream growing?

Wordstream has grown by -29.8% in the last 6 months according to SimilarWeb.

How do people interact with Wordstream?

Last month, Wordstream received 2M visitors who spent an average of 1.4 minutes on the website and visited 1.0 different pages per session. Overall, 74% of people bounce on the first visit.

How do people find Wordstream?

415.3k people (18%) visit Wordstream directly. 1.8M (79%) people search for them in Google. Whereas, 15.6k (1%) discover Wordstream through Facebook, Reddit, and YouTube. 18.3k (1%) visitors come from Wordstream's email newsletters. Finally, 728.9 (0.0%) people come from affiliates and or paid referrals.

Who uses Wordstream?

Wordstream's top market is the United States and they receive 659.3k (28.6%) people.
Then the 2nd is India with 252.2k (10.9%).
The 3rd is is United Kingdom with 140.8k (6.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Wordstream's ads on Google?

Google Ads

Get Started With WordStream - Full-Funnel Marketing Services

https://marketing.wordstream.com/WSDemoPaidGGLSearchWSAssessment.html?cid=Paid_GGL_Search_WS_Assessment_Demo

One-Stop Digital Marketing Shop Customized to Your Business' Marketing Needs. Sign Up for Your Free Digital Marketing Assessment From our Team of Experts Today.

Stop Wasting Money in AdWords | Improve ROI in 60 Seconds‎

https://www.wordstream.com/google-adwords

Find Out How to Control Your Wasted Spend on Google AdWords in Our Free Report Services: PPC Software, AdWords Grader, Whitepapers, Keyword Tools, Guides

How Much Does AdWords Cost? | Find Out in Our Free Guide‎

https://marketing.wordstream.com/WSContentDLPaidGGLSearchBiddingAdWordsCostGuide.html?cid=Paid_GGL_Search_Bidding_AdWordsCostGuide_Download

Better Ad Rank = Lower Costs. Learn How You Can Optimize Spend With Our Guide. Managed Services. Agency Solutions. Free AdWords Grader. Services: PPC Software, AdWords Grader, Whitepapers, Keyword Tools, Guides.

How to Setup Remarketing | The Ultimate Cheatsheet Guide‎

https://marketing.wordstream.com/WSContentDLPaidGGLRemarketingToolkir.html?gclid=CKCtstmPx8sCFYIlgQodt58NZw

Free AdWords Remarketing Guide. Find & Target Your Most Qualified Customer Base Managed Services · Free AdWords Grader · Agency Solutions

How to: Great Landing Pages | Free Guide of Tips & Examples‎

https://marketing.wordstream.com/WSContentDLGGLPPCLandingPageGuide.html?cid=Paid_GGL_Search_LandingPages_HowtoMakeGreatLandingPages_Download&gclid=EAIaIQobChMI8pbn7_6t4AIVjLrACh3bUwr1EAAYAiAAEgI_avD_BwE

7 Awesomely Successful Landing Pages - Learn From the Experts in Our Guide. Managed Services. Free AdWords Grader. Agency Solutions. Services: PPC Software, AdWords Grader, Whitepapers, Keyword Tools, Guides.

What do Wordstream's customers say about them?

Review Score

4.4/5

Total Reviews

561

Info

WordStream
5 Star
40.0%
4 Star
15.0%
3 Star
0.0%
2 Star
5.0%
1 Star
40.0%
Read reviews that mention
Charles Howard

Don't get roped in to the sales call

Reviewed on 2021-02-02T20:16:30

Don't get roped in to the sales call. This is the biggest scam PPC nonsense out there.They bill bill bill you and don't let you walk away from their overpriced interface. If I could give 0 stars I would. Although my account person was very helpful trying to tie up small businesses when times are tough is despicable.
read more
Kevin Baldwin

If I could give no stars I would

Reviewed on 2020-11-13T00:43:40

If I could give no stars I would. The sales call that pulled me in was great, unfortunately,every moment after that was the worst experience I think I have ever had from both a customer service to technical expertise perspective. From launching expensive campaigns without proper initial meetings, or discussions, no phone calls, and a very slow turn around on emails. Finally when I cancelled I am owed a rather sizable refund, and yet to receive that. Don't walk, run from the company, they are the fast food of crap service all the way around.
read more
Jacky

Good software but poor support

Reviewed on 2020-09-15T15:18:21

Good software but I would not suggest their Plus package. Their consultants are not adding value tothe campaigns and they end up asking the same questions to you so you repeat the facts again and again. It took more than a week for their implementation team to make a small change (adding a pixel) so if you are using the software, that is good but think twice for the Plus plan.
read more
Norman Torres

A great personal experience

Reviewed on 2020-08-27T07:35:44

A great personal experience. Thank you very much!
Katie Schoondyke

Collects My Personal Data Without My Knowledge

Reviewed on 2020-08-04T18:42:32

This company claims to provide "free" marketing and advertising guidance but it is actually in exchange for your personal information.I went to their website and within 45 seconds received a call from a consultant who told me he could see I was on his site and wanted to know if I needed help. I never knowingly gave them the right to track my computer's IP address or know when I was on their site. When asked to be removed the agent was very rude and told me that was the "consequence" of receiving free information. This simply proves my point that it is not for free. I am so glad I did not let them help me with my company's google ads because they would have had all my information and login information. I do not recommend them especially if you are concerned about your privacy. Once I did not want to work with them, they were rude.
read more
Vappingo Proofreading and Editing Services

Waste of hard-earned money

Reviewed on 2020-06-28T20:59:05

I was talked into using WordStream's services by a slick sales guy. They certainly didn't live up to the hype.The one-on-one support I was supposed to get never materialized, yet I was charged the full price. On the one call I was provided with, there was dog barking in the background throughout (this was pre-COVID). If you're a start-up like I was trying to make the most of your budget, this is money wasted. Look elsewhere. I exchanged several emails with the company and was offered an extension to the service but no refund. Why would I want to extend the agony of a non-existent service? If you're researching alternative options, move on.
read more
Charles Hopkins

I've been a customer for about a year

Reviewed on 2020-06-18T21:07:38

I've been a customer for about a year. I've never got what was intended from the service unfortunately.Impossible to get a call back, I've called, and chatted over the past 2 months to cancel my service, but no one calls me back. Their next payment will draft again tomorrow. I was supposed to be cancelled a few months ago. If I could do it again, I'd certainly would've never signed up in the first place.
read more
Casey Turton

Great Google PPC Management Tool and Customer Staff

Reviewed on 2020-05-27T14:26:48

WordStream has helped me focus on the larger PPC marketing strategies and goals by giving me the tools to deal with day-to-day maintenance.The proposal writing tool has also helped eliminate hours of research and forecasting. Susie Marino has demonstrated excellent knowledge of the program and people skills and I look forward to a long and profitable relationship.
read more

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