Review (August 2025)

Online betting and gambling at william hill, the world's biggest bookmaker. visit us now for sports betting, poker games, online casino, bingo and vegas games.

2B

Estimated Revenue

14.91M

Website Visitors

2.7/5

Trustpilot Score

What do we know about William Hill?

Estimated Revenue (2020)

$2B

Total Employees

5900

Founded

1934

Industry

Gambling Casinos

Location

London, United Kingdom

About

William Hill: Online betting and gambling at William Hill, the world's biggest bookmaker. Visit us now for sports betting, poker games, online casino, bingo and Vegas games.

Social Links

Alexa Ranking: 15425

What is William Hill's Revenue?

William Hill's estimated revenue for 2024 is $2B.

What does William Hill do?

With over 16,000 people worldwide, we make a huge investment in everyone, offering great career development opportunities. Our people make William Hill what it is and we offer a fast-paced environment where we have fun, celebrate success and give you all the tools you'll need to be your best self. It's not just our colleagues we look after – we've got a responsibility to our customers too and we work hard on our ambition that nobody is harmed by gambling. Join us #behindthebet and find out more.

What are the monthly traffic metrics for Williamhill?

6/mo Traffic Growth

-8.90%

All Time Traffic Growth

Create Free Account

Monthly Hits

15M

Time on Site

12.7Mins

Bounce Rate

30%

How fast is Williamhill growing?

Williamhill has grown by -0.5% in the last 6 months according to SimilarWeb.

How do people interact with Williamhill?

Last month, Williamhill received 15M visitors who spent an average of 12.7 minutes on the website and visited 7.0 different pages per session. Overall, 30% of people bounce on the first visit.

How do people find Williamhill?

11.1M people (74%) visit Williamhill directly. 3.1M (21%) people search for them in Google. Whereas, 173.2k (1%) discover Williamhill through Facebook, Reddit, and YouTube. 112.1k (1%) visitors come from Williamhill's email newsletters. Finally, 169k (1.1%) people come from affiliates and or paid referrals.

Who uses Williamhill?

Williamhill's top market is the United Kingdom and they receive 10.4M (69.9%) people.
Then the 2nd is United States with 2.4M (16.0%).
The 3rd is is Canada with 601.8k (4.0%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Williamhill's ads on Google?

Google Ads

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What do Williamhill's customers say about them?

Review Score

2.7/5

Total Reviews

2253

Info

William Hill
5 Star
10.0%
4 Star
10.0%
3 Star
5.0%
2 Star
0.0%
1 Star
75.0%
Read reviews that mention
Carl

Crap!!!!!!!!!!

Reviewed on 2021-05-23T10:15:02

Crap!!!!!!!!!!
Cian Reidy

Really good service

Reviewed on 2021-05-22T15:05:43

Really good service, to be honest even if my problem wasn't sorted I was just happy with the way I was being spoken to.It's nice when you know you're not talking to a bot and getting auto responses. Also whoever was talking to me on twitter sorted my situation out and I'm really grateful for his/her help.
read more
Nathan Smith

POOR SERVICE and DISCRIMINATION from Jess in Coseley William hill

Reviewed on 2021-05-21T19:31:50

POOR SERVICE and DISCRIMINATION, The William Hill in Coseley, Wolverhampton, who the manger Jess feels it's appropriate to discriminate against anyone she feels.I have worn my hat and never had a problem in the past, recently I was asked to leave my local where myself and family I've been attending for over 20 years. After being asked to remove my hat I notice others in the shop wearing hats also, when I challenged the reason, why I was singled out and not others who were also wearing hats the manger Jess became extremely rude and asked me to leave even though I was willing to comply she still insisted I leave, she then proceeded to trash talk me and brag to other customers about throwing me out⁰. IF YOUR AFTER GOOD CUSTOMER SERVICE AND A LOVLEY EXPERIENCE, AVOID WILLAIM HILL COSELEY AND THERE POOLY TRAINED, RUDE MANAGER JESS WHO IS VERY NARCISSISTIC TO HER CUSTOMERS.
read more
darcy

my boyfriend and i have placed a few…

Reviewed on 2021-05-21T14:58:52

my boyfriend and i have placed a few bets with william hill, our deposit was £600.after winning £1300 william hill blocked our account and refused to give back our money!! tbh we didnt thing we would get this back but after googling what to do we found a company called thisisgambling.com and those guys have managed to help us get all our money back!!!
read more
Scott

Lets say this site is a joke half the…

Reviewed on 2021-05-21T10:05:25

Lets say this site is a joke half the time had a bet on it went to cash out twice and it went roundsaying cash out once for 7 mins the other until 6 mins and the site waited until my team was losing and then said cant cash out instead of processing my cashout anytjing to stop u wining if u want a fair betting site this is one not for u u try to talk to then about it they either dint respond dont no what they are talkjg about or they call u a liar and threathen to suspend ur account
read more
Brian McNary

Use a reputable, customer oriented book instead of W Hill

Reviewed on 2021-05-19T16:32:11

William Hill cancelled an action bet of mine on a first inning bet because the pitchers were changed.This happened well after I made the bet. That is the fourth time and last time I have been screwed over by William Hill. And gawd help you if you lose a ticket. Pinnacle Sports or any other sportsbook are much better choices.
read more
Kirsty

They blocked my account

Reviewed on 2021-05-19T06:34:56

They blocked my account, froze my funds - asked for some selfies which I repeatedly sent them .- and they keep asking for new - all they need is visible on the selfie,but they just don't want to give me even my deposit back!
read more
Shin

Although you can get your money back by…

Reviewed on 2021-05-18T23:07:25

Although you can get your money back by contacting the customer service team, you can only withdraw to the card you deposited with.At first I couldn't get my money back because the option was not there, I had to contact the Customer service team for a withdrawal.
read more

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