Wilko: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

We've been helping families with their everyday essentials for over 85 years. from garden, home, decorating & diy, pets, cleaning and more. shop online.

2.07B

Estimated Revenue

9.54M

Website Visitors

4.2/5

Trustpilot Score

What do we know about Wilko?

Estimated Revenue (2020)

$2.07B

Total Employees

3800

Founded

1930

Industry

Retail

Location

Worksop, United Kingdom

About

Wilko: We've been helping families get stuff done for over 85 years. From favourite names to wilko branded products that you won't find anywhere else, you'll find the things you need every day at the best possible prices.

Social Links

Alexa Ranking: 25607

What is Wilko's Revenue?

Wilko's estimated revenue for 2024 is $2.07B.

What does Wilko do?

We are a family-run business and have been trading for over 90 years, we turn the big 100 in 2030. We exist to free up hard-working families to be the best they can be. Whether it's adding affordable touches to the home to quickly transform a space or making the most of summer with picnicware full of personality, we're all about the little wins. They're the things that make life that bit simpler, easier and more enjoyable. With over 20,000 products, we have everything from savvy storage and saucepans to beautiful bath towels and bedding plants, in store and online. Our stores are at the heart of local communities, and with over 400 nationwide we can build meaningful relationships with our customers through community projects that will have lasting, sustainable impact. Of course, we couldn't do all this without the support we get from over 20,000 amazing team members across retail, distribution and support centres. We're proud of our team members, the work they achieve, the experience they give our customers, after all our team members make us who we are. We live our values and have a culture that allows our team members to flourish and carve their own path. Help us help us continue on our journey, grow your experience and start a meaningful career with team wilko today

What are the monthly traffic metrics for Wilko?

6/mo Traffic Growth

-17.70%

All Time Traffic Growth

Create Free Account

Monthly Hits

10M

Time on Site

3.6Mins

Bounce Rate

44%

How fast is Wilko growing?

Wilko has grown by 5.6% in the last 6 months according to SimilarWeb.

How do people interact with Wilko?

Last month, Wilko received 10M visitors who spent an average of 3.6 minutes on the website and visited 4.0 different pages per session. Overall, 44% of people bounce on the first visit.

How do people find Wilko?

2.3M people (24%) visit Wilko directly. 6.8M (71%) people search for them in Google. Whereas, 79.3k (1%) discover Wilko through Facebook, Reddit, and YouTube. 82.8k (1%) visitors come from Wilko's email newsletters. Finally, 207.2k (2.2%) people come from affiliates and or paid referrals.

Who uses Wilko?

Wilko's top market is the United Kingdom and they receive 9.2M (96.7%) people.
Then the 2nd is Hong Kong with 51.4k (0.5%).
The 3rd is is United States with 45k (0.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Wilko's ads on Google?

Google Ads

Pet Housing & Accessories - Pet Products - wilko.com

https://www.wilko.com/en-uk/pets/c/1061

Discover Our Great Pet Gifts and Accessories. Shop at Wilko

Pet Housing & Accessories - Pet Products - wilko.com

https://www.wilko.com/en-uk/pets/c/1061

Discover Our Great Pet Gifts and Accessories. Shop at Wilko

Pet Housing & Accessories - Pet Products - wilko.com

https://www.wilko.com/en-uk/pets/c/1061

Discover Our Great Pet Gifts and Accessories. Shop at Wilko

Soap Dishes | Bathroom Accessories | wilko.com‎

http://www.wilko.com/bathroom-accessories/soap-dishes/icat/soap-dishes

Buy Now & Save On A Wide Range Of Home Accessories & More At Wilko. Sale Now On · The Home Of Great Value · Free Order & Collect · Over 400 Stores

Keyword: soap dishes uk

Duvet Covers | Bedding & Bed Sheets | wilko.com‎

http://www.wilko.com/bedding/duvet-covers/icat/duvet-covers

Buy Now & Save On A Wide Range Of Home Accessories & More At Wilko. Sale Now On · Free Order & Collect · The Home Of Great Value · Over 400 Stores

Keyword: bed covers uk

What do Wilko's customers say about them?

Review Score

4.2/5

Total Reviews

21123

Info

Wilko

[email protected]

08000 329329

Worksop

5 Star

85.0%

4 Star

5.0%

3 Star

0.0%

2 Star

0.0%

1 Star

10.0%

Read reviews that mention

Louise

Great service.

Reviewed on 2021-05-29T22:45:22

The service team offered exceptional service with a damaged delivery. I could not have had better help and it let to a really acceptable outcome.

GuestMr P S Wickendon

Very quick and efficient service.

Reviewed on 2021-05-29T22:30:55

Very quick and efficient service. Will definitely be using again.

Steve W

The yeast was missing

Reviewed on 2021-05-29T21:43:29

The yeast was missing. Didn't want the paint of the complaints process so bought some yeast for £4 80.

Dawn McKee

Good experience of ordering 9nline

Reviewed on 2021-05-29T20:29:45

Good experience of ordering 9nline. Would recommend

Yvonne Williamson

Very pleased with my order

Reviewed on 2021-05-29T19:18:47

Very pleased with my order. It arrived on time. This is the second order l have had from Wilco,

Brenda

Shopping at Wilco’s

Reviewed on 2021-05-29T18:48:14

A good place to shop with very friendly and helpful staff.

Customer

Everything great!

Reviewed on 2021-05-29T18:41:59

Everything great!

María

Really fast and good service

Reviewed on 2021-05-29T18:33:13

Really fast and good service

Five9

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Review (August 2025)

We've been helping families with their everyday essentials for over 85 years. from garden, home, decorating &amp; diy, pets, cleaning and more. shop online.

Estimated Revenue (2020)

$2.07B

Total Employees

3800

Founded

1930

Industry

Retail

Location

Worksop, United Kingdom

About

Wilko: We've been helping families get stuff done for over 85 years. From favourite names to wilko branded products that you won't find anywhere else, you'll find the things you need every day at the best possible prices.

Social Links

What is Wilko's Revenue?

Wilko's estimated revenue for 2024 is $2.07B.

What does Wilko do?

6/mo Traffic Growth

-17.70%

All Time Traffic Growth

Monthly Hits

10M

Time on Site

3.6Mins

Pages per Visit

4.0

Bounce Rate

44%

How fast is Wilko growing?

Wilko has grown by 5.6% in the last 6 months according to SimilarWeb.

How do people interact with Wilko?

Last month, Wilko received 10M visitors who spent an average of 3.6 minutes on the website and visited 4.0 different pages per session. Overall, 44% of people bounce on the first visit.

How do people find Wilko?

2.3M people (24%) visit Wilko directly. 6.8M (71%) people search for them in Google. Whereas, 79.3k (1%) discover Wilko through Facebook, Reddit, and YouTube. 82.8k (1%) visitors come from Wilko's email newsletters. Finally, 207.2k (2.2%) people come from affiliates and or paid referrals.

Who uses Wilko?

Wilko's top market is the United Kingdom and they receive 9.2M (96.7%) people.Then the 2nd is Hong Kong with 51.4k (0.5%).The 3rd is is United States with 45k (0.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

Review Score

4.2/5

Total Reviews

21123

Info

[email protected]

08000 329329

Worksop

Read reviews that mention

Great service.

Very quick and efficient service.

The yeast was missing

Good experience of ordering 9nline

Very pleased with my order

Shopping at Wilco’s

Everything great!

Really fast and good service

We've been helping families with their everyday essentials for over 85 years. from garden, home, decorating & diy, pets, cleaning and more. shop online.

Wilko's top market is the United Kingdom and they receive 9.2M (96.7%) people.
Then the 2nd is Hong Kong with 51.4k (0.5%).
The 3rd is is United States with 45k (0.5%).