Review (August 2025)

Central wisconsin's leader in news, sports and weather information.

19.53M

Estimated Revenue

697.71k

Website Visitors

4/5

Trustpilot Score

What do we know about WAOW?

Estimated Revenue (2020)

$19.53M

Total Employees

80

Industry

Broadcast Media

Location

Wausau, United States

About

WAOW: Central Wisconsin's leader in news, sports and weather information.

Social Links

Alexa Ranking: 71645

What is WAOW's Revenue?

WAOW's estimated revenue for 2024 is $19.53M.

What does WAOW do?

WAOW-TV is an ABC affiliated TV station broadcasting from our offices located on Grand Avenue in Wausau. Lobby Hours: Monday-Friday - 9:00am-5:00pm WAOW/WYOW Television Inc. 1908 Grand Avenue Wausau, Wisconsin 54403 PHONE: General Station Number: (715) 842-2251 Newsroom: (715) 842-9293 Sports: (715) 842-9393 Automated Weather Forecast: (715) 843-9250 Weather Watchers: (715) 849-5111 School Closings: 1-877-999-4651 or (715) 842-2252 Toll Free 1 800 236-WAOW (9269) E-Mail: Newsroom: news at waow dot com Sports: sports at waow dot com Birthday Submissions: birthdays at waow dot com Weather Photos: weather at waow dot com Sales Inquiries: sales at waow dot com

What are the monthly traffic metrics for Waow?

6/mo Traffic Growth

-50.60%

All Time Traffic Growth

Create Free Account

Monthly Hits

698k

Time on Site

0.8Mins

Bounce Rate

73%

How fast is Waow growing?

Waow has grown by 65.3% in the last 6 months according to SimilarWeb.

How do people interact with Waow?

Last month, Waow received 698k visitors who spent an average of 0.8 minutes on the website and visited 1.0 different pages per session. Overall, 73% of people bounce on the first visit.

How do people find Waow?

222.1k people (32%) visit Waow directly. 269.8k (39%) people search for them in Google. Whereas, 177.6k (25%) discover Waow through Facebook, Reddit, and YouTube. 7.9k (1%) visitors come from Waow's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Waow?

Waow's top market is the United States and they receive 662.2k (94.9%) people.
Then the 2nd is India with 7.9k (1.1%).
The 3rd is is Canada with 6.6k (1.0%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

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