Waff: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Waff 48 is the tennessee valley’s first alert breaking news and weather source for huntsville, madison, decatur, athens, florence, sand mountain and lincoln county.

13.53M

Estimated Revenue

1.03M

Website Visitors

4/5

Trustpilot Score

What do we know about WAFF?

Estimated Revenue (2020)

$13.53M

Total Employees

140 Founded

2001

Industry

Broadcast Media

Location

Huntsville, United States

About

WAFF: WAFF 48 is the Tennessee Valley’s First Alert breaking news and weather source for Huntsville, Madison, Decatur, Athens, Florence, Sand Mountain and Lincoln County.

Social Links

Alexa Ranking: 281362

What is WAFF's Revenue?

WAFF's estimated revenue for 2024 is $13.53M.

What does WAFF do?

WAFF 48 News, the NBC affiliate in Huntsville, Alabama, is the #1 station in North Alabama. WAFF 48 News broadcast the market's first high-definition newscast in October, 2010. WAFF 48 News is owned by Raycom Media. Raycom, an employee-owned company, is one of the nation's largest broadcasters and owns and/or provides services for 48 television stations in 36 markets and 18 states. Raycom stations cover 12.6% of U.S. television households and employ nearly 3,500 individuals in full and part-time positions.

What are the monthly traffic metrics for Waff?

6/mo Traffic Growth

-10.40%

All Time Traffic Growth

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Monthly Hits

1M

Time on Site

1.4Mins

Bounce Rate

68%

How fast is Waff growing?

Waff has grown by -14.3% in the last 6 months according to SimilarWeb.

How do people interact with Waff?

Last month, Waff received 1M visitors who spent an average of 1.4 minutes on the website and visited 2.0 different pages per session. Overall, 68% of people bounce on the first visit.

How do people find Waff?

393.2k people (38%) visit Waff directly. 353k (34%) people search for them in Google. Whereas, 224.2k (22%) discover Waff through Facebook, Reddit, and YouTube. 13.8k (1%) visitors come from Waff's email newsletters. Finally, 1.3k (0.1%) people come from affiliates and or paid referrals.

Who uses Waff?

Waff's top market is the United States and they receive 990.4k (95.9%) people.
Then the 2nd is Canada with 8.5k (0.8%).
The 3rd is is Germany with 3.3k (0.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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