Review (August 2025)

Save big on top quality vitamin & supplement brands. save an additional 10% with auto delivery subscriptions. from protein powders and probiotics to collagen & keto diet basics, the vitamin shoppe has all your best-self-supplies.

1.06B

Estimated Revenue

4.42M

Website Visitors

1.9/5

Trustpilot Score

What do we know about The Vitamin Shoppe?

Estimated Revenue (2020)

$1.06B

Total Employees

3000

Founded

1977

Industry

Retail

Location

Secaucus, United States

About

The Vitamin Shoppe: Along with the great caring service you've already come to love, Super Supplements now has an even wider selection of health and wellness products. Read more.

Social Links

Alexa Ranking: 24552

What is The Vitamin Shoppe's Revenue?

The Vitamin Shoppe's estimated revenue for 2024 is $1.06B.

What does The Vitamin Shoppe do?

Since 1977, The Vitamin Shoppe® has been dedicated to helping you become your best self, however you define it. We've got vitamins, naturally—but we're so much more! At VitaminShoppe.com, our VShoppe app, and in over 780 stores across the country, you'll find a huge assortment of high-quality, cutting-edge supplements, proteins, healthy weight support, aromatherapy, herbs, superfoods, natural beauty products, and more. We're always exploring fresh ways to bring you the latest trends, healthy living solutions, and trusted expertise, and our in-store Health Enthusiasts® and virtual nutritionists offer a wealth of knowledge. We'll not only guide you on the road to your best self, but help you fuel up for the journey.

What are the monthly traffic metrics for Vitaminshoppe?

6/mo Traffic Growth

3.70%

All Time Traffic Growth

Create Free Account

Monthly Hits

4M

Time on Site

3.2Mins

Bounce Rate

49%

How fast is Vitaminshoppe growing?

Vitaminshoppe has grown by -1.5% in the last 6 months according to SimilarWeb.

How do people interact with Vitaminshoppe?

Last month, Vitaminshoppe received 4M visitors who spent an average of 3.2 minutes on the website and visited 3.0 different pages per session. Overall, 49% of people bounce on the first visit.

How do people find Vitaminshoppe?

1.6M people (37%) visit Vitaminshoppe directly. 2.5M (57%) people search for them in Google. Whereas, 32.7k (1%) discover Vitaminshoppe through Facebook, Reddit, and YouTube. 59.8k (1%) visitors come from Vitaminshoppe's email newsletters. Finally, 80.6k (1.8%) people come from affiliates and or paid referrals.

Who uses Vitaminshoppe?

Vitaminshoppe's top market is the United States and they receive 4.2M (94.5%) people.
Then the 2nd is Canada with 26.8k (0.6%).
The 3rd is is United Kingdom with 15k (0.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Vitaminshoppe's ads on Google?

Google Ads

Vitamin Shoppe® Official Site | Where Every Body Matters‎

https://www.vitaminshoppe.com/

Shop at the Vitamin Shoppe Today to Reach Your Health and Fitness Goals! 750+ Stores Nationwide · Free Shipping Orders $25+ · Live Chat Available · Quick Reorder Available 32 Court St, Brooklyn, NY‎ - (718) 596-0466‎ - Open today · 9:00 AM – 6:00 PM Satur

The Vitamin Shoppe® Official - Extended - $10 Off Every $50

https://www.vitaminshoppe.com/

Extended For One Day! Take $10 Off For Every $50 You Spend. Use Coupon Code UPLIFT21. Offer Ends Today. 10% Off Auto-Delivery. Healthy Awards Club. 675+ Stores Nationwide. Live Chat Available. Types: Vitamins & Minerals, Supplements, Protein, Sports Nutrition.

Vitamin Shoppe® Official Site | Take 15% Off Your Order‎

https://www.vitaminshoppe.com/

When You Spend $65 Or More. Use Coupon Code BARBECUE To Save. Free Shipping Orders $25+ Quick Reorder Available. 750+ Stores Nationwide. Live Chat Available. 10% Off Auto-Delivery. Types: Vitamins & Minerals, Supplements, Protein, Sports Nutrition, Weight

Vitamin Shoppe® Official Site | Take $10 Off Your Order‎

https://www.vitaminshoppe.com/

When You Spend $65 Or More. 2 Days Only - Ends Wednesday! Healthy Awards Club. Free Shipping Orders $25+ Quick Reorder Available. 10% Off Auto-Delivery. Live Chat Available. 750+ Stores Nationwide. Types: Vitamins & Minerals, Supplements, Protein, Sports

Vitamin Shoppe® Official Site | Take $30 Off Your Order‎

https://www.vitaminshoppe.com/

When You Spend $150+ Or Take $20 Off $125. Three Days Only - Ends Thursday! 750+ Stores Nationwide. Free Shipping Orders $25+ Healthy Awards Club. Live Chat Available. Quick Reorder Available. 10% Off Auto-Delivery. Types: Vitamins & Minerals, Supplements

What do Vitaminshoppe's customers say about them?

Review Score

1.9/5

Total Reviews

56

Info

The Vitamin Shoppe
5 Star
15.0%
4 Star
0.0%
3 Star
10.0%
2 Star
10.0%
1 Star
65.0%
Read reviews that mention
Audra

Nether Will by again from vitamin shop

Reviewed on 2021-05-15T08:15:53

Nether Will by again from vitamin shop Customer service not existing.. I recomend iHerb.сom - the best service ,Big varity of vitamins and helth products, good prices , use code Dar0233 and always get discount..
read more
Anh Vo

This is so ridiculous

Reviewed on 2021-05-11T04:21:01

This is so ridiculous. If you don’t have the product then just say that you don’t have it.I ordered a bottle of chlorophyll liquid on April 14, then on April 16 they sent me an email saying that due to high demand so the shipment got pushed back to May 1. Ok I’m totally fine with that. But on May 1, they again sent me an email saying the shipment now is gonna be on May 10 :))))). Then on May 10, I saw another email saying the shipment now is on May 20. This is gotta be a joke :))))). What kind of business is this?
read more
Dominick Giannone

I ordered RHODIOLA and i received red…

Reviewed on 2021-04-20T15:55:36

I ordered RHODIOLA and i received red thyme (?) And can not for the life of me find any return info or contact info OR no operators EVER available so....F you in the future!!! No more money for you!!! Dominick Giannone
read more
Greg Long

Perhaps the employees should become the customers.

Reviewed on 2021-02-27T00:51:35

We have been shopping at The Vitamin Shoppe for years and was shopping at the facility when I had to go to the rest room.When asked where the restroom We were informed that the restrooms were for employees only. We were than told to go to a supermarket across the parking lot as anyone was allowed to use their restroom. My feeling is then let the employees shop at this store. I now shop The Vitamin Shoppe's competitor. Most of the people working at this store don't know much about vitamins anyway.
read more
Taaacky

Very poor customer satisfaction

Reviewed on 2021-02-22T21:01:59

Very poor customer satisfaction. Online purchase was not as advertised and I was charged full price.The clerk at the store couldn't give me the discount and couldn't cancel the order so I was forced to accept it. He gave me a customer service phone # and said I would have to call and have them do it. They did not have the ability to help me as well even though they admitted I had been over charged. I will never purchase from this company again the staff is not well trained and the system is not setup to benefit the consumer.
read more
Windy Rhodes

We were store customers for the last 3…

Reviewed on 2021-02-16T17:06:59

We were store customers for the last 3 years. Last time we were there the lady behind the counter at the Sarasota,FL store was so rude that we will never go back. Anybody know a good vitamin shop in Sarasota?
read more
joe

purchased product a month ago

Reviewed on 2021-01-26T17:57:51

purchased product a month ago, gets delivered to the wrong address across the country. talk with live chat,they say i have to call in. call in, they say they will reship. wait a week, no update, talk with customer service, say they cant fill order due to low stock but inventory is still available online. wont do anything about it, wont reship, horrible experience, stay away from this company at all costs!
read more
Chad Everhart

Good stuff

Reviewed on 2021-01-10T02:48:08

Great prices and selection and quick shipping. I have ordered from them several times Thanks!

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