Review (August 2025)

We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.

75M

Estimated Revenue

4.23M

Website Visitors

4/5

Trustpilot Score

What do we know about Affinnova, Inc.?

Estimated Revenue (2020)

$75M

Total Funding

$14.5M

Total Employees

24

Founded

2000

Industry

Marketing And Advertising

Last Funding Date

Series C Aug 2004

Location

Waltham, United States

About

Affinnova, Inc.: NielsenIQ is your home for complete consumer intelligence. Your partner in making critical decisions. Your ultimate source of confidence. With NielsenIQ you'll never have to guess -- you'll already know.

Social Links

Alexa Ranking: 7114

What is Affinnova, Inc.'s Revenue?

Affinnova, Inc.'s estimated revenue for 2024 is $75M.

What does Affinnova, Inc. do?

Affinnova is a global marketing technology company that dramatically improves innovation and marketing success rates. Powered by Affinnova's optimization algorithms and predictive analytics and insights, marketers can explore a substantially wider creative space of product, advertising and design ideas, quickly identifying which will perform best in the market. Led by the strength of its technology platform, Affinnova has gained significant momentum across both large and mid-sized enterprises including such Global Fortune 500 companies as Procter & Gamble, Nestle, Pfizer and Bank of America. For more, visit www.affinnova.com.

What are the monthly traffic metrics for Nielseniq?

6/mo Traffic Growth

9.60%

All Time Traffic Growth

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Monthly Hits

4M

Time on Site

5.0Mins

Bounce Rate

22%

How fast is Nielseniq growing?

Nielseniq has grown by 1.9% in the last 6 months according to SimilarWeb.

How do people interact with Nielseniq?

Last month, Nielseniq received 4M visitors who spent an average of 5.0 minutes on the website and visited 9.0 different pages per session. Overall, 22% of people bounce on the first visit.

How do people find Nielseniq?

1.2M people (27%) visit Nielseniq directly. 288.8k (7%) people search for them in Google. Whereas, 83.5k (2%) discover Nielseniq through Facebook, Reddit, and YouTube. 127.6k (3%) visitors come from Nielseniq's email newsletters. Finally, 970.8k (23.0%) people come from affiliates and or paid referrals.

Who uses Nielseniq?

Nielseniq's top market is the United States and they receive 1M (24.1%) people.
Then the 2nd is India with 342.2k (8.1%).
The 3rd is is Russian Federation with 225.8k (5.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Nielseniq's ads on Google?

Google Ads

What feeds your panel data? - There's a smarter panel

https://nielseniq.com/global/en/insights/education/2021/answering-your-billion-dollar-questions-the-return-on-investing-in-accurate-omnishopper-data/

You need consumer panel data you can trust and count on in uncertain market conditions. CPG brands and retailers get their critical omnishopper questions answered with NielsenIQ.

Omnichannel purchase data - Be ready for what's next

https://nielseniq.com/global/en/insights/education/2021/omnishopper-incrementality-opportunity/

Does your consumer purchase data include all channels? Limited data limits your options.

Reliable omnishopper panel - Data you can trust

https://nielseniq.com/global/en/insights/education/2021/answering-your-billion-dollar-questions-the-return-on-investing-in-accurate-omnishopper-data/

The effects of inaccurate or partial omnishopper data can ripple across your organization. Get the answers you need from omnishopper panel data you can trust with NielsenIQ. Sign Up For E-Mails. Check Solutions. View Insights.

Understand shopper behavior - Data-driven behavior insights

https://nielseniq.com/global/en/insights/education/2021/omnishopper-leakage-conversion-conundrum/

Shoppers' behavior isn't always predictable. Rely on data for behavior insights. Read how a large, national retailer used NielsenIQ Omnishopper data to reduce leakage. Browse News. Founded In 1923. Sign Up For Technology.

Reliable consumer insights - Accurate panel data matters

https://nielseniq.com/global/en/insights/education/2021/answering-your-billion-dollar-questions-the-return-on-investing-in-accurate-omnishopper-data/

Stable panel participation makes for more reliable data and better forecasting. Better understand consumer behavior with a better panel from NielsenIQ. Sign Up For E-Mails. Check Solutions. View Insights.

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