Review (August 2025)

The #1 source for fashion inspiration from real people around the world. community “hype” promotes looks to the front page.

7.7M

Estimated Revenue

372.62k

Website Visitors

4/5

Trustpilot Score

What do we know about Lookbook?

Estimated Revenue (2020)

$7.7M

Total Employees

21

Founded

2008

Industry

Apparel Fashion

Location

Sunnyvale, United States

About

Lookbook: The #1 source for fashion inspiration from real people around the world. Community “hype” promotes looks to the front page.

Social Links

Alexa Ranking: 33038

What is Lookbook's Revenue?

Lookbook's estimated revenue for 2024 is $7.7M.

What does Lookbook do?

Lookbook is the #1 source for fashion inspiration from real people around the world. Founded in 2008, Lookbook is the leading online community centered around shoppable personal style photography. Lookbook is a platform that enables members to publish and share looks as well as draw up-to-the-minute fashion inspiration from other members. The most inspiring looks of the moment—as determined by community "hype"—are displayed on the dynamic Hot​ page. Lookbook was created to bring together creative, passionate, and openminded fashion enthusiasts, and to democratically recognize the talents of real people around the world. In a sense, it is the world's first editor-less, user-generated and community-curated fashion magazine. Lookbook has over 2.3 million registered members. Find us online @lookbook

What are the monthly traffic metrics for Lookbook?

6/mo Traffic Growth

8.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

373k

Time on Site

1.5Mins

Bounce Rate

51%

How fast is Lookbook growing?

Lookbook has grown by -2.1% in the last 6 months according to SimilarWeb.

How do people interact with Lookbook?

Last month, Lookbook received 373k visitors who spent an average of 1.5 minutes on the website and visited 3.0 different pages per session. Overall, 51% of people bounce on the first visit.

How do people find Lookbook?

112.9k people (30%) visit Lookbook directly. 228.5k (61%) people search for them in Google. Whereas, 22.8k (6%) discover Lookbook through Facebook, Reddit, and YouTube. 2.7k (1%) visitors come from Lookbook's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Lookbook?

Lookbook's top market is the United States and they receive 98.3k (26.4%) people.
Then the 2nd is United Kingdom with 21.8k (5.9%).
The 3rd is is Germany with 18k (4.8%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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