Lionbrand: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Lion brand yarn is america's oldest craft yarn company with 80+ active yarn families. find your next project by searching over 8,000 free knitting and crochet patterns for afghans, hats, scarves and much more.

80M

Estimated Revenue

1.32M

Website Visitors

3.4/5

Trustpilot Score

What do we know about Lion Brand Yarn Company?

Estimated Revenue (2020)

$80M

Total Employees

74 Founded

1878

Industry

Consumer Goods

Location

Carlstadt, United States

About

Lion Brand Yarn Company: Lion Brand Yarn is America's oldest craft yarn company with 80+ active yarn families. Find your next project by searching over 8,000 free knitting and crochet patterns for afghans, hats, scarves and much more.

Social Links

Alexa Ranking: 285739

What is Lion Brand Yarn Company's Revenue?

Lion Brand Yarn Company's estimated revenue for 2024 is $80M.

What does Lion Brand Yarn Company do?

Founded in 1878 in New York City, Lion Brand Yarn Company is a fifth-generation, family-owned and operated business. We are devoted to inspiring and educating knitters and crocheters around the world with quality yarns. Lion Brand offers a wide range of yarns in fibers from 100% cashmere to wool and wool blends to premium acrylics. Our website offers over 7,500 free patterns, how-tos, and ideas that elevate the yarn crafting experience. Lion Brand yarns are sold online, in major brick and mortar retailers, and craft chains worldwide, as well as at lionbrand.com. We have donated millions of dollars to various charities and have partnered with organizations like Warm Up America! and Project Linus, which provide hand knits to those in need. Lion Brand's spokesperson is Vanna White, America's favorite crocheter. Through the sales of Vanna's signature lines of yarn, we have donated over $1.9 million to St. Jude Children's Research Hospital. Lion Brand has an in-house design studio, video production team, and marketing department producing Lion Media, which reaches more knitters and crocheters every month than all top 10 knit and crochet publications. Our social media presence includes a Facebook page, YouTube channel (featuring 800+ videos), Instagram, and Pinterest, along with nearly 2 million subscribers to our weekly newsletter.

What are the monthly traffic metrics for Lionbrand?

6/mo Traffic Growth

32.90%

All Time Traffic Growth

Create Free Account

Monthly Hits

1M

Time on Site

4.3Mins

Bounce Rate

38%

How fast is Lionbrand growing?

Lionbrand has grown by -27.2% in the last 6 months according to SimilarWeb.

How do people interact with Lionbrand?

Last month, Lionbrand received 1M visitors who spent an average of 4.3 minutes on the website and visited 5.0 different pages per session. Overall, 38% of people bounce on the first visit.

How do people find Lionbrand?

531k people (40%) visit Lionbrand directly. 452.5k (34%) people search for them in Google. Whereas, 35.8k (3%) discover Lionbrand through Facebook, Reddit, and YouTube. 8.8k (1%) visitors come from Lionbrand's email newsletters. Finally, 213.5k (16.1%) people come from affiliates and or paid referrals.

Who uses Lionbrand?

Lionbrand's top market is the United States and they receive 1M (78.9%) people.
Then the 2nd is Canada with 81.1k (6.1%).
The 3rd is is United Kingdom with 41.7k (3.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Lionbrand's ads on Google?

Google Ads

Lion Brand® Yarn Official Site - Save 20% on Wool-Ease® Yarn‎

http://www.lionbrand.com/featured-yarn

Save 20% on the entire Wool-Ease® family of yarn. Shop Now!

Keyword: lion brand thick and quick

Buy 1 Get 1 Free Sale - Lion Brand® Fun Fur® Yarn - lionbrand.com‎

http://www.lionbrand.com/fun-fur-yarn.html

Buy 1 skein of Fun Fur®, get the second one absolutely free. Shop Now!

Keyword: lion brand chunky yarn

Fun Fur® Yarn BOGO Sale - Official Lion Brand® Website‎

http://www.lionbrand.com/fun-fur-yarn.html

Buy One Get One Offer on Lion Brand® Fun Fur® Yarn for a Limited Time. Shop Now!

Keyword: fun fur

BOGO Fun Fur® Yarn Sale - Lion Brand® Yarn Official Site‎

https://www.lionbrand.com/fun-fur-yarn.html?gclid=CNnWxMX9ttECFcKrGAodPPkK5w

Buy 1 skein of Fun Fur®, get the second one absolutely free. Shop Now!

Keyword: faux fur yarn

Lion Brand® Yarn Official Site - Wool-Ease® Thick & Quick® B2G1‎

http://www.lionbrand.com/wool-ease-thick-and-quick-yarn.html

Buy 2 skeins of Wool-Ease® Thick & Quick® and get 1 free. Shop Now!

What do Lionbrand's customers say about them?

Review Score

3.4/5

Total Reviews

2 Info

Lion Brand Yarn

5 Star

50.0%

4 Star

0.0%

3 Star

0.0%

2 Star

50.0%

1 Star

0.0%

Read reviews that mention

Anne W

They ignore my mail when I have not received my item

Reviewed on 2020-07-06T14:48:11

I have not received my items after over three month and they don't answer my mail about it.

Elicia Dawn Holly

Always a great product

Reviewed on 2020-02-18T20:55:36

Always a great product, great items to work with. great colors and great website!

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Review (August 2025)

Lion brand yarn is america's oldest craft yarn company with 80+ active yarn families. find your next project by searching over 8,000 free knitting and crochet patterns for afghans, hats, scarves and much more.

Estimated Revenue (2020)

$80M

Total Employees

74

Founded

1878

Industry

Consumer Goods

Location

Carlstadt, United States

About

Lion Brand Yarn Company: Lion Brand Yarn is America's oldest craft yarn company with 80+ active yarn families. Find your next project by searching over 8,000 free knitting and crochet patterns for afghans, hats, scarves and much more.

Social Links

What is Lion Brand Yarn Company's Revenue?

Lion Brand Yarn Company's estimated revenue for 2024 is $80M.

What does Lion Brand Yarn Company do?

6/mo Traffic Growth

32.90%

All Time Traffic Growth

Monthly Hits

1M

Time on Site

4.3Mins

Pages per Visit

5.0

Bounce Rate

38%

How fast is Lionbrand growing?

Lionbrand has grown by -27.2% in the last 6 months according to SimilarWeb.

How do people interact with Lionbrand?

Last month, Lionbrand received 1M visitors who spent an average of 4.3 minutes on the website and visited 5.0 different pages per session. Overall, 38% of people bounce on the first visit.

How do people find Lionbrand?

Who uses Lionbrand?

Lionbrand's top market is the United States and they receive 1M (78.9%) people.Then the 2nd is Canada with 81.1k (6.1%).The 3rd is is United Kingdom with 41.7k (3.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

Review Score

3.4/5

Total Reviews

2

Info

Read reviews that mention

They ignore my mail when I have not received my item

Always a great product

Lionbrand's top market is the United States and they receive 1M (78.9%) people.
Then the 2nd is Canada with 81.1k (6.1%).
The 3rd is is United Kingdom with 41.7k (3.2%).