Review (July 2025)
We create kick-ass products so you can create looks as unique as you. whether you're looking for a new go-to color or a special occasion sparkle, find the perfect shade. shop now.
2.5M
Estimated Revenue
346.06k
Website Visitors
3.4/5
Trustpilot Score
What do we know about Lime Crime?
Estimated Revenue (2020)
$2.5M
Total Employees
49
Founded
2008
Industry
Retail
Location
Los Angeles, United States
About
Lime Crime: We create kick-ass products so you can create looks as unique as you. Whether you're looking for a new go-to color or a special occasion sparkle, find the perfect shade. Shop now.
What is Lime Crime's Revenue?
Lime Crime's estimated revenue for 2024 is $2.5M.
What does Lime Crime do?
We do beauty differently at Lime Crime. As a cult-status, digital-first makeup and hair color brand, we're here to unleash what makes you unique. Founded in 2008, our mission is to create products and experiences that transport you to a magical world where you can express yourself unapologetically, experiment with every color of the rainbow and escape from looking like everyone else. We're known for creating colorful trends and innovations that have taken the industry by storm, from our famed Velvetines, one of the first liquid matte lipsticks, to our best-selling Venus palettes which started the reddish grunge rage, to the sparkle of Diamond Crushers to our award-winning Unicorn Hair Color. We design, manufacture and assemble our quality products right here in Los Angeles, using globally-sourced ingredients for high performance wear and high color pay-off. Certified vegan and cruelty-free, our makeup and all of its ingredients are never tested on animals. After all, we are the makeup for unicorns.
What are the monthly traffic metrics for Limecrime?
6/mo Traffic Growth
-21.80%
All Time Traffic Growth
Create Free Account
Monthly Hits
346k
Time on Site
3.6Mins
Pages per Visit
5.0
Bounce Rate
47%
How fast is Limecrime growing?
Limecrime has grown by -35.5% in the last 6 months according to SimilarWeb.
How do people interact with Limecrime?
Last month, Limecrime received 346k visitors who spent an average of 3.6 minutes on the website and visited 5.0 different pages per session. Overall, 47% of people bounce on the first visit.
How do people find Limecrime?
154.6k people (45%) visit Limecrime directly. 156.8k (45%) people search for them in Google. Whereas, 20.8k (6%) discover Limecrime through Facebook, Reddit, and YouTube. 3k (1%) visitors come from Limecrime's email newsletters. Finally, 5.1k (1.5%) people come from affiliates and or paid referrals.
Who uses Limecrime?
Limecrime's top market is the United States and they receive 229.5k (66.3%) people.Then the 2nd is United Kingdom with 13.8k (4.0%).The 3rd is is Canada with 13.3k (3.9%).
Traffic Growth (last 6 months)
What do Limecrime's customers say about them?
Review Score
3.4/5
Total Reviews
46
Info
Lime Crime5 Star
30.0%
4 Star
20.0%
3 Star
10.0%
2 Star
5.0%
1 Star
35.0%
Read reviews that mention
Alicia
I have ordered from Limecrime a few…
Reviewed on 2021-05-18T13:59:54
I have ordered from Limecrime a few times within the past two years. Every time, the package has arrived much quicker than I expected.There was a little mishap once, when I had been waiting for a package for a long time, so I contacted them, and they were kind enough to re-send it:) and their products are great imo:)
read more
响DawnDawn
Shady customer service
Reviewed on 2021-05-05T20:04:32
I reported that a package marked as delivered not received. First of all, their online agent ask me to confirmed with the forwarder company,I said I did. Then their customer service agent passed my ticket to their sales manager( I m not gonna mention her name here). And OMG...this is the most shady customer service I ve ever experienced, and trust me, I buy A LOT of makeup, from indie brands to brands at places like Nordstrom/Sephora. She firstly wanted me to provide the contact of the people received this package for me (after I said they confirmed they have not received it) I did, even though I have never received request like this before with same issue from other merchants but I thought it’s reasonable. All she did was ask them if they have received the package.
( I made a mistake of which order I didn’t receive, the people at the forwarder address confirmed that they have received the other one, not the one I m missing). After everything sorted out, she says the order missed will be refunded. I asked if I can have a replacement shipment and here is what I received:
“Hello,
I'm truly sorry but if a package goes missing it is best to refund as I am not confident sending a replacement would help in this case.
Thank you,”
Seriously?! What is this” I m not confident send a replacement would help in this case” is implying? That a customer made orders worth around a thousand dollars is frauding for 64USD by reporting package lost? And here is one more thing, all her messages were like you are a suspect of doing something bad. Come on, does a customer who spend her hard earned money deserve to be treated like this?
I even called the local post office to double check with the driver for this package, and all they did is to verify if the customer lied and being shady.
I do understand that some merchants do not offer any service for order shipped to forwarder address that gone missing. However, at least maintained the basic attitude of communicate with customer without a pre-set mind. No body likes a lost package, especially the customer.
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Lucia Lovasová
I love LC
Reviewed on 2021-04-27T00:40:56
I love LC, it's my favorite brand of cosmetics. I ordered from LC many times and I had a problem only once,not even because of their mistake (error of our post office). Nevertheless, immediately after contacting the store, they sent me the package again. I do not follow the pictures on their site, but on the IG from other customers. Since I got used to the durability and quality of their eye shadows and brushes, I have not used any from other brands.
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Fred Engh
Lime Crime Scammers
Reviewed on 2021-04-13T18:29:31
Lime Crime canceled a $60 order, but only after receiving my credit card number, address and phone number.They're in the data collection business and sell your information to other companies.
I should have read reviews before buying. Had I done this, I would have seen their tumultuous past of exposing clients' data. They've been hacked so many times. Between their lax security with my credit card and their open willingness to sell my information to the highest bidder, I regret ever attempting to do business with them.
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Niqalia Evans-Tartar
Great customer service experience and reliable shipping to France always
Reviewed on 2021-02-26T15:16:55
Just made an order with Lime Crime and was so impressed by their customer service,Emma specifically helped me and she was truly amazing. I had a pricing issue and reached out to them via email, Emma responded so quickly and resolved the issue, I was reimbursed within 2 days. I have been ordering from Lime Crime sporadically for about 5 years now and they always deliver the products on time and quicker than expected as I have lived in France since discovering them (from Seattle originally) my only critique is that I wish they had not stopped shipping out of a French island in Canada to help fulfill the VAT tax, now there are extra taxes charged at the end and higher shipping which can't be avoided by spending any amount so I paid almost an additional 30 euros in just taxes and shipping, kind of remembering why I do not order as much in the last couple years. Not to mention I find it surprising Austrialian clients have the opportunity for free shipping after x amount spent and French don't, as they are almost equally distanced. You might want to consider a distribution center in Europe to make shipping and taxes less, otherwise I might be more inclined to find dupes for colors you have by EU brands or US brands that have established business here already.
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Kate
Great service and products!
Reviewed on 2021-02-02T16:50:50
I ordered online in the sales, and have had a few issues, but Lime Crime customer service have been super quick at sorting them.One parcel went missing with the UK courier, they promptly sent a replacement, one item had been missed when they packed, which they sent out the day after I let them know. Quick response to emails, and fab products :)
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Sharri Farrimond
I ordered from Lime crime for my…
Reviewed on 2020-12-15T19:46:59
I ordered from Lime crime for my daughter. Yes it takes a while but I am overseas and it was quicker than some overseas companies I have used.I rewally liked the colours And they are gifts for my daughters. I risked ordering some more Hoping they get here for christmas. But as i ordered late I am happy even if they do not. I have to date not had an issue from us to uk
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chloe18
Excellent! Shipping takes a few weeks
Reviewed on 2020-12-02T11:58:26
On reading the reviews I was doubtful but I am so glad I ordered from lime crime they’ve done amazing!It takes a few weeks to be delivered but what do you expect I’m in the UK and it’s coming all the way from America. But overall very satisfied customer! Lime crime has gone far and beyond. Customer service was great. Tracking was great. Thank you lime crime!
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