Review (August 2025)

800M

Estimated Revenue

5.34M

Website Visitors

1.6/5

Trustpilot Score

What do we know about Lids?

Estimated Revenue (2020)

$800M

Total Employees

3100

Founded

1995

Industry

Retail

Location

Indianapolis, United States

About

Lids: Shop Lids.com for jerseys, t-shirts, hats and more from official leagues & brands. Ship FREE to any store or on $50 orders online! LIDS: Any Team, Any Time, Any Where.

Social Links

Alexa Ranking: 20570

What is Lids's Revenue?

Lids's estimated revenue for 2024 is $800M.

What does Lids do?

LIDS Sports Group, operating within Lids Holdings, Inc. is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the U.S., Canada and Puerto Rico. Operating out of Indianapolis, IN, LIDS retail stores and affiliated concepts offer officially licensed headwear from collegiate teams and major professional sports teams, as well as branded headwear and other specialty fashion categories in the latest styles and trends in over 1,100 locations. In addition to the Lids banner, Locker Room by LIDS is a mall-based retailer of sports headwear, apparel, accessories, and novelties which also operates under the Fanzz, Just Sports, Seattle Team Shop, Buckeye Corner, Tiger Mania, Sports Fan-Attic and Jersey City nameplates. Locker Room by LIDS also has locations in Macy's department stores throughout the United States. Additionally, the LIDS Clubhouse division operates team-specific professional sports and university athletics retail stores.

What are the monthly traffic metrics for Lids?

6/mo Traffic Growth

-8.60%

All Time Traffic Growth

Create Free Account

Monthly Hits

5M

Time on Site

3.8Mins

Bounce Rate

47%

How fast is Lids growing?

Lids has grown by 4.6% in the last 6 months according to SimilarWeb.

How do people interact with Lids?

Last month, Lids received 5M visitors who spent an average of 3.8 minutes on the website and visited 4.0 different pages per session. Overall, 47% of people bounce on the first visit.

How do people find Lids?

2M people (37%) visit Lids directly. 3M (56%) people search for them in Google. Whereas, 150.1k (3%) discover Lids through Facebook, Reddit, and YouTube. 46.8k (1%) visitors come from Lids's email newsletters. Finally, 11.2k (0.2%) people come from affiliates and or paid referrals.

Who uses Lids?

Lids's top market is the United States and they receive 4.9M (91.1%) people.
Then the 2nd is Canada with 209.7k (3.9%).
The 3rd is is Mexico with 22.1k (0.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Lids's ads on Google?

Google Ads

Lids.com - Lids Hats - The Official Lids Locker Room

https://www.lids.com/

Represent Your Team, Your Town, and Your Style With Hats From Lids.com! Locate Your Nearest Store. Official Hats. Lids Access Pass. eGiftCards. Styles: Fitted, Snapbacks, Stretch Fit, Adjustable, Easy Fitted, Knit, Franchise, Buckets, Visors.

Lids.com - Lids Hats

https://www.lids.com/

The Official Lids Locker Room. Represent Your Team, Your Town, and Your Style With Hats From Lids.com! Locate Your Nearest Store. Official Hats. Lids Access Pass. eGiftCards. Styles: Fitted, Snapbacks, Stretch Fit, Adjustable, Easy Fitted, Knit, Franchise, Buckets.

lids.com - Lids® Official Site - Any Team, Any Time, Any Where‎

https://www.lids.com/

Buy Team Hats, Apparel & More. Free Shipping On $50+ Or To Any Lids Store! Official Hats · eGift Cards · Pickup In-Store Available Styles: Fitted, Snapbacks, Stretch Fit, Adjustable, Easy Fitted, Knit, Franchise, Buckets, Visors, Strapbacks

Lids® Hats and Apparel - The Official Lids Locker Room

https://www.lids.com/

Represent Your Team, Your Town, and Your Style With Hats, Gear & More From Lids. Official Hats. eGiftCards. Lids Access Pass. Locate Your Nearest Store. Styles: Fitted, Snapbacks.

Lids Hats and Apparel - The Official Lids Locker Room

https://www.lids.com/

Represent Your Team, Your Town, and Your Style With Hats, Gear & More From Lids! eGiftCards. Official Hats. Lids Access Pass. Locate Your Nearest Store. Styles: Fitted, Snapbacks, Stretch Fit, Adjustable, Easy Fitted, Knit, Franchise, Buckets, Visors.

What do Lids's customers say about them?

Review Score

1.6/5

Total Reviews

61

Info

LIDS Sports Group
5 Star
10.0%
4 Star
0.0%
3 Star
5.0%
2 Star
0.0%
1 Star
85.0%
Read reviews that mention
Lee

Omg worse experience ever bought my…

Reviewed on 2021-05-22T22:32:14

Omg worse experience ever bought my hats online next day they send email they declined for whatever purposes.When called than and spoke with manager she start to ask my questions almost like in policy department just to open my account and make an order again. Just ridiculous
read more
Luong linh

Scam

Reviewed on 2021-05-07T10:13:49

Scam ! cancel the order voluntarily, and no refund will be issued to me. scammers.
Gloria

Not invested in customer satisfaction

Reviewed on 2021-03-30T21:14:34

Lids hides their lack of service to customers by hiding behind their posting of a "delayed shipping" disclaimer indicating that they could care less about their customers.Package is more than 3 weeks late at this point and yes, Lids, YOU collected the shipping fee from me the customer, so this one is on YOU. Online chat is useless, customer service phone line has absolutely none but the most minimal information and is not empowered to provide any solutions. Clearly the company is struggling and not solid, but I have to ask - does anyone in decision making there ever even consider providing some type of amends for the errors on the part of Lids ? A credit, a free shipping offer, a discount on another purchase - ANY form of recourse to incentivize customers to make second attempt ? Based on this, cheap as I am, I will gladly pay more to another provider rather than purchase again from LIDS>
read more
NotYourAverage NEO

The hat good but I don´t know about…

Reviewed on 2021-01-30T18:27:35

The hat good but I don´t know about the box
Ezieas K Brown

I purchased Detroit Pistons jacket back…

Reviewed on 2021-01-27T02:06:29

I purchased Detroit Pistons jacket back in December 17th they told me that due to coronavirus that I will not get my package until January.Now they're saying that I won't get my package until February.......so I will NOT buy anything from Libs..com again and I will report them to the State Attorney General!!!!
read more
F JC

Stay away from Lids.com

Reviewed on 2020-12-22T19:53:42

Ordered a Bayern Human Race top that I was supposed to receive on December 9 but delivery was postponed to December 30.Now we are close to the date the delivery got pushed again to January 19. Guess what? I spoke to a customer service representative and he could not even help me. Stay away from Lids.com, place your orders elsewhere. Totally disappointed...
read more
ConsumerRights

Lids outsources support

Reviewed on 2020-12-18T03:07:31

Lids outsources support. Don't blame those guys on the other end of the phone if you're clever andpersistent enough to even find it because obviously LIDS DOESN'T WANT YOU TO FIND IT or it would be listed next to all their bs claims of 100% satisfaction and blaming covid for all their awful and classless policies. I will NEVER BUY ANYTHING FROM THEM AGAIN. Hope you save time and frustration by NOT BUYING FROM LIDS ONLINE. My local shop still has ZERO championship gear at Christmas months after the trophy is decided. This company is run by money grabbers. Stay away. Paid for a shirt, it never arrived. Tracking number is worthless, they won't refund. 100% UNSATISFIED
read more
Hannah B

Simply the worst

Reviewed on 2020-11-16T23:23:39

Simply the worst. Slow processing and shipping times (16 days to be exact) Then if you want to return anything an extra $15 is charged.The stores are no longer linked to the website. All downhill since fanatics took over. I’ll never order from here again.
read more

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