Kiplinger: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Leader in personal finance news and business forecasting. get trusted advice on investing, retirement, taxes, saving, real estate, cars, college, insurance.

40M

Estimated Revenue

4.36M

Website Visitors

4/5

Trustpilot Score

What do we know about Kiplinger?

Estimated Revenue (2020)

$40M

Total Employees

110 Founded

1920

Industry

Publishing

Location

Washington, United States

About

Kiplinger: Leader in personal finance news and business forecasting. Get trusted advice on investing, retirement, taxes, saving, real estate, cars, college, insurance.

Social Links

Alexa Ranking: 7841

What is Kiplinger's Revenue?

Kiplinger's estimated revenue for 2024 is $40M.

What does Kiplinger do?

For more than nine decades, the Kiplinger organization has led the way in personal finance and business forecasting. Founded in 1920 by W.M. Kiplinger, the company developed one of the nation's first successful newsletters in modern times. The Kiplinger Letter, launched in 1923, remains the longest continually published newsletter in the United States. In 1947, Kiplinger's created the nation's first personal finance magazine. Located in the heart of our nation's capital, the Kiplinger editors remain dedicated to delivering sound, unbiased advice for your family and your business in clear, concise language.

What are the monthly traffic metrics for Kiplinger?

6/mo Traffic Growth

64.40%

All Time Traffic Growth

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Monthly Hits

4M

Time on Site

1.5Mins

Bounce Rate

74%

How fast is Kiplinger growing?

Kiplinger has grown by 244.3% in the last 6 months according to SimilarWeb.

How do people interact with Kiplinger?

Last month, Kiplinger received 4M visitors who spent an average of 1.5 minutes on the website and visited 1.0 different pages per session. Overall, 74% of people bounce on the first visit.

How do people find Kiplinger?

1.3M people (30%) visit Kiplinger directly. 2.8M (63%) people search for them in Google. Whereas, 79.7k (2%) discover Kiplinger through Facebook, Reddit, and YouTube. 88.3k (2%) visitors come from Kiplinger's email newsletters. Finally, 9k (0.2%) people come from affiliates and or paid referrals.

Who uses Kiplinger?

Kiplinger's top market is the United States and they receive 3.8M (88.2%) people.
Then the 2nd is Canada with 65.3k (1.5%).
The 3rd is is United Kingdom with 32.8k (0.8%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Kiplinger's ads on Google?

Google Ads

kiplinger.com - Kiplinger newsletter - Kiplinger Letter Subscription‎

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Kiplinger Letter forecasts economy & business news you need to prosper

Kiplinger.com - Kiplinger - Kiplinger Subscriptions

https://store.kiplinger.com/welcomeRM.html

Timely, Trusted Personal Finance Advice And Business Forecasts. Make More Money And Keep More Of The Money You Make. Digital Editions. 100% Money-Back Guarantee. Save Up To 77% Online. Types: Personal Finance, The Kiplinger Letter, The Kiplinger Tax Letter.

kiplinger.com - The kiplinger letter - Kiplinger Letter subscription‎

https://services.kiplinger.com/servlet/Show?WESPAGE=pm/Pages/load_order.jsp&WESACTIVESESSION=TRUE&PAGE_ID=DIR141910&MAGCODE=KL&MSCCMPLX=GOOGLE

Kiplinger Letter forecasts economy & business news you need to prosper

Kiplinger.com | The kiplinger letter | Kiplinger Letter subscription‎

https://store.kiplinger.com/the-kiplinger-letter.html

Free sample issue of The Kiplinger Letter -- no info required from you. Money-back guarantee. Types: Wealth Creation Planning, Investment Planning, RetirementPlanning, Tax Planning. Deal: $87 off The Kiplinger Letter

Kiplinger Subscriptions

https://store.kiplinger.com/welcomeRM.html

Finance & Business Advice. Timely, Trusted Personal Finance Advice And Business Forecasts. Make More Money And Keep More Of The Money You Make. Save Up To 77% Online. Digital Editions. 100% Money-Back Guarantee.

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Review (August 2025)

Leader in personal finance news and business forecasting. get trusted advice on investing, retirement, taxes, saving, real estate, cars, college, insurance.

Estimated Revenue (2020)

$40M

Total Employees

110

Founded

1920

Industry

Publishing

Location

Washington, United States

About

Kiplinger: Leader in personal finance news and business forecasting. Get trusted advice on investing, retirement, taxes, saving, real estate, cars, college, insurance.

Social Links

What is Kiplinger's Revenue?

Kiplinger's estimated revenue for 2024 is $40M.

What does Kiplinger do?

6/mo Traffic Growth

64.40%

All Time Traffic Growth

Monthly Hits

4M

Time on Site

1.5Mins

Pages per Visit

1.0

Bounce Rate

74%

How fast is Kiplinger growing?

Kiplinger has grown by 244.3% in the last 6 months according to SimilarWeb.

How do people interact with Kiplinger?

Last month, Kiplinger received 4M visitors who spent an average of 1.5 minutes on the website and visited 1.0 different pages per session. Overall, 74% of people bounce on the first visit.

How do people find Kiplinger?

1.3M people (30%) visit Kiplinger directly. 2.8M (63%) people search for them in Google. Whereas, 79.7k (2%) discover Kiplinger through Facebook, Reddit, and YouTube. 88.3k (2%) visitors come from Kiplinger's email newsletters. Finally, 9k (0.2%) people come from affiliates and or paid referrals.

Who uses Kiplinger?

Kiplinger's top market is the United States and they receive 3.8M (88.2%) people.Then the 2nd is Canada with 65.3k (1.5%).The 3rd is is United Kingdom with 32.8k (0.8%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

Kiplinger's top market is the United States and they receive 3.8M (88.2%) people.
Then the 2nd is Canada with 65.3k (1.5%).
The 3rd is is United Kingdom with 32.8k (0.8%).