Review (August 2025)

Recipes you can count on. shop online for flour, ingredients, baking mixes and kitchen tools.

150M

Estimated Revenue

7.04M

Website Visitors

4/5

Trustpilot Score

What do we know about King Arthur Baking Company?

Estimated Revenue (2020)

$150M

Total Employees

270

Founded

1790

Industry

Food Beverages

Location

Norwich, United States

About

King Arthur Baking Company: Recipes you can count on. Shop Online for Flour, Ingredients, Baking Mixes and Kitchen Tools.

Social Links

Alexa Ranking: 48893

What is King Arthur Baking Company's Revenue?

King Arthur Baking Company's estimated revenue for 2024 is $150M.

What does King Arthur Baking Company do?

The single word that defines the work experience at King Arthur Baking Company: PRIDE. Pride in being a 100% employee-owned business, pride in being a B Corporation and a member of the 1% for the Planet, pride in providing superior baking products to passionate customers, and pride in being part of an organization that fully lives its mission to "inspire connections and community by spreading the joy of baking". With generous benefits and 40 hours of paid volunteer time each year, King Arthur employee-owners believe in using baking as a force for social and environmental good. Long recognized as one of the best employers in Vermont, the King Arthur workplace is an open and safe environment where transparency and communication are of the utmost value. King Arthur employee-owners are encouraged to be inquisitive and authentic. Promoting from within wherever possible, King Arthur considers all roles to be absolutely critical to its overall success as a company, noting that "integrity and quality are baked into our core!" King Arthur employee-owners know they are trusted to show up each day living and communicating the company's values and helping to embody the company's vision. In turn, they experience the joy and pride in being part of an employee-owned company, where the thoughtful decision has been made to invite each employee to the ownership table. To all of you future employee-owners, your seat awaits you!

What are the monthly traffic metrics for Kingarthurbaking?

6/mo Traffic Growth

-26.70%

All Time Traffic Growth

Create Free Account

Monthly Hits

7M

Time on Site

5.1Mins

Bounce Rate

52%

How fast is Kingarthurbaking growing?

Kingarthurbaking has grown by -60.5% in the last 6 months according to SimilarWeb.

How do people interact with Kingarthurbaking?

Last month, Kingarthurbaking received 7M visitors who spent an average of 5.1 minutes on the website and visited 3.0 different pages per session. Overall, 52% of people bounce on the first visit.

How do people find Kingarthurbaking?

2.4M people (35%) visit Kingarthurbaking directly. 4.1M (58%) people search for them in Google. Whereas, 308.1k (4%) discover Kingarthurbaking through Facebook, Reddit, and YouTube. 61.1k (1%) visitors come from Kingarthurbaking's email newsletters. Finally, 15k (0.2%) people come from affiliates and or paid referrals.

Who uses Kingarthurbaking?

Kingarthurbaking's top market is the United States and they receive 6M (85.3%) people.
Then the 2nd is Canada with 326.5k (4.6%).
The 3rd is is United Kingdom with 109.4k (1.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Kingarthurbaking's ads on Google?

Google Ads

King Arthur Baking Company® | Sharing The Joy Of Baking

https://shop.kingarthurbaking.com/

King Arthur Flour Is Now King Arthur Baking Company We're Not The Type To Rush Into Things. But After 230 Years, We Have A New Name & Logo That Better Represents Who We Are Today. Shop Online. View Baking Guides. Request A Catalog. Gift Cards Available.

King Arthur Baking Company® - Buy Baking Products Today

https://shop.kingarthurbaking.com/

We're Now King Arthur Baking Company. Our New Name & Logo Reflect Who We've Always Been. A Company Of Bakers Who Are Committed To Spreading The Simple Craft & Joy Of Baking. Request A Catalog. Established In 1790. Gift Cards Available.

King Arthur Baking Company®

https://shop.kingarthurbaking.com/

Shop All Baking Products. At King Arthur Baking Company, We Believe In Sharing The Power, Craft And Joy Of Baking. We're Here For All Bakers & All Occasions Because There's Room In The Kitchen For Everyone. 100% Employee Owned. Parchment Paper.

King Arthur Baking Company® - Shop for Gluten-Free Flours

https://shop.kingarthurbaking.com/

At King Arthur Baking Company, We Believe In Sharing The Power, Craft And Joy Of Baking. We're Here For All Bakers & All Occasions Because There's Room In The Kitchen For Everyone. View Blog. Gift Cards Available. Request A Catalog. Brands: Breville, Zojirushi.

King Arthur Baking Company® - Sharing The Joy Of Baking

https://shop.kingarthurbaking.com/

King Arthur Flour Is Now King Arthur Baking Company We're Not The Type To Rush Into Things. But After 230 Years, We Have A New Name & Logo That Better Represents Who...

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