Review (August 2025)

Imperfect foods delivers sustainable, affordable groceries. shop produce, groceries, and snacks in the bay area, los angeles, portland, seattle, midwest, east coast, southwest, and south. coming soon to the southeast.

7M

Estimated Revenue

2.34M

Website Visitors

2.2/5

Trustpilot Score

What do we know about Imperfect Foods?

Estimated Revenue (2020)

$7M

Total Funding

$258.99M

Total Employees

460

Founded

2015

Industry

Food Beverages

Last Funding Date

Series D Feb 2021

Location

San Francisco, United States

About

Imperfect Foods: Imperfect Foods delivers sustainable, affordable groceries. Shop produce, groceries, and snacks in the Bay Area, Los Angeles, Portland, Seattle, Midwest, East Coast, Southwest, and South. Coming soon to the Southeast.

Social Links

Alexa Ranking: 18916

What is Imperfect Foods's Revenue?

Imperfect Foods's estimated revenue for 2024 is $7M.

What does Imperfect Foods do?

Imperfect Foods was founded in 2015 with a mission to reduce food waste and build a better food system for everyone. We offer imperfect (yet delicious) produce, affordable pantry items, and quality meat and dairy. We deliver them conveniently to our customers' doorsteps and pride ourselves on offering up to a 30% discount compared to grocery store prices. Our customers can get the healthy, seasonal produce they want alongside the grocery staples they rely on, without having to compromise their budget or values. We're proving that doing the right thing for the planet doesn't have to cost more, and that shopping for quality ingredients can support the people and resources that it takes to grow our favorite foods. We're headquartered in San Francisco with operations all over the country. Check our website to see if there is an Imperfect near you! We're looking for folks who are positive, motivated, and ready to change the world. If that sounds like you, drop us a line!

What are the monthly traffic metrics for Imperfectfoods?

6/mo Traffic Growth

79.90%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

4.6Mins

Bounce Rate

36%

How fast is Imperfectfoods growing?

Imperfectfoods has grown by -3.1% in the last 6 months according to SimilarWeb.

How do people interact with Imperfectfoods?

Last month, Imperfectfoods received 2M visitors who spent an average of 4.6 minutes on the website and visited 6.0 different pages per session. Overall, 36% of people bounce on the first visit.

How do people find Imperfectfoods?

1.9M people (83%) visit Imperfectfoods directly. 337.1k (14%) people search for them in Google. Whereas, 16.1k (1%) discover Imperfectfoods through Facebook, Reddit, and YouTube. 16.5k (1%) visitors come from Imperfectfoods's email newsletters. Finally, 8.1k (0.3%) people come from affiliates and or paid referrals.

Who uses Imperfectfoods?

Imperfectfoods's top market is the United States and they receive 2.3M (98.4%) people.
Then the 2nd is Philippines with 5.6k (0.2%).
The 3rd is is Canada with 4.9k (0.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Imperfectfoods's ads on Google?

Google Ads

Ugly Veggies Delivered To You - 20% Off Your First Four Orders

https://try.imperfectfoods.com/s/overview

Shop in minutes from the comfort of home for affordable and delicious groceries. Build your own custom vegetable box - Prices start @ only $30 for weekly delivery! Weekly Delivery Box.

Grocery Delivery for Organic Food, Fresh Produce & More‎

https://www.imperfectfoods.com/

Pay 30% less than grocery store prices and get the convenience of easy delivery. Customize Your Own Box. We Support Local Farms. 30% Cheaper Than Grocers. Organic Options Available. Prevents Food Waste. Weekly/Bi-Weekly Delivery.

Ugly Fruit Delivered To You - Up To $80 In Free Groceries

https://try.imperfectfoods.com/s/overview

Sign up now & get up to $80 in savings on your first 4 delivery orders with code GET20X4. Shop in minutes from the comfort of home for affordable and delicious groceries. Pay Less for Produce. Prevent Food Waste. Local Produce Delivery. Weekly Delivery Box.

Ugly Produce Delivered To You - Save 20% with Code GET20X4

https://try.imperfectfoods.com/overview

Sign up now & get up to $80 in savings on your first 4 delivery orders with code GET20X4.

Best Weekly Ugly Produce Box - Save 20% with Code GET20X4

https://try.imperfectfoods.com/s/overview

Sign up now & get up to $80 in savings on your first 4 delivery orders with code GET20X4. Take advantage of this limited time 20% off offer today with code GET20X4 - Shop Now. Local Produce Delivery. Prevent Food Waste. Schedule Your Delivery. Pay Less for Produce.

What do Imperfectfoods's customers say about them?

Review Score

2.2/5

Total Reviews

80

Info

Imperfect Foods
5 Star
20.0%
4 Star
5.0%
3 Star
5.0%
2 Star
20.0%
1 Star
50.0%
Read reviews that mention
Jessica Martinez

Received only one out of two boxes

Reviewed on 2021-05-19T05:22:26

Received only one out of two boxes. I was missing eight items in total. Customer service only credited me for 10 out of 20 bucks worth of food that was missing because I used a promotion code.Mind you they charged me 51 bucks for receiving about 30 dollars worth of food. I'm kind of annoyed...
read more
Shawn Phillips

"Imperfect"? No... Low quality.

Reviewed on 2021-05-17T21:05:49

All produce was super small. I am fine with ugly produce, and I don't mind small produce.But when the box arrives with barely any food inside because it's so undersized, it hurts because their wasn't anything in there to feed my family with. I would have still given them a 4 star review because they delivered on their promise of low quality produce and the fault was mine to expect anything more. However, after cancelling the prescription, the sent me another box that was worse than the first! So now I felt not foolish, but betrayed... thankfully the second time I cancelled they stopped sending the boxes. The Best thing I got out of the purchase were the icepacks and the insulated boxes the produce comes in. Basically: It is about the same quality produce as your standard discount grocery store, just twice the price.
read more
hoop happy

I really love this company

Reviewed on 2021-05-17T20:18:02

I really love this company
Geewhizz

I've been ordering from Imperfect Foods for over a year

Reviewed on 2021-05-17T19:11:48

I've been ordering from Imperfect Foods for over a year... and their performance has been SEAMLESS.What I do object to is that there are MANY Imperfect Foods customers who abuse IF customer service and figure if they complain they'll get free stuff. And they do. I'm in Facebook groups with these people who openly admit they do this, and open up multiple accounts in order to get promotional "first time" offers...even openly sharing the coupon codes. The admin(s) apparently have no problem with this dishonesty. So: Imperfect Foods = wonderful. Many of their customers = LCD people who should be ashamed of themselves.
read more
Nicole

Totally life changing!

Reviewed on 2021-05-15T01:19:33

I've been ordering Imperfect Foods for a little more than a year, and I love it so much!I've never had a bad experience, and in the rare case of a missing item their customer care team has been quick to correct the issue. I love the wide variety of groceries available, and some of the Imperfect branded items are my favorite to order! I highly recommend the body butter, orange juice, and snacky snack mixy mix. I also love that I've been able to try new things that I've never tried before like Mi Rancho tortillas, Daring plant-based chicken, and Bonne Maman jams. The convenience of having my favorite groceries delivered right to my door can't be overstated, and I'm so pleased with my subscription I make sure to recommend it to everyone I know!
read more
Ginny Blacksmith

Will never order again could have gone…

Reviewed on 2021-05-13T20:01:41

Will never order again could have gone to store and got better produce for cheaper.Won't let me post photos but I have them of half rotten broccoli and celery cherry tomatoes with rotten ones mixed in the potatoes have mold on them. To make it worse got bacon and sausage they out a normal ice pack to keep it cold it had completely melted and meat was warm ? wasted 40 bucks on trash.
read more
Solomon_Grundle

Don't use this service if you want your…

Reviewed on 2021-05-12T20:50:22

Don't use this service if you want your food fresh and on time. My family has used Imperfect Foods for a year or two.Loved it at first, got to eat some great-tasting food that I would not otherwise be able to get in my town. However, the deliveries have been awful. There are countless times that we get our food smashed or late or not at all. We have reached out to Imperfect Foods about this on multiple occasions. They provide a refund but it doesn't help because I still have to go to the grocery store and pick up what they refunded me for, so it's pointless. I'm not sure if the Imperfect Foods delivery service is any better but FedEx Ground doesn't give a rip. We have complained and complained and they are either unwilling or unable to make it better. I can't use this service anymore, it's pointless. I agree with the mission statement and I love the idea of using the food that is going to be tossed away wastefully.. But the service just doesn't meet the expectation. DO BETTER!
read more
__

Wasteful single use gel packs

Reviewed on 2021-05-12T20:33:36

It would be better if they re-collected the GEL PACKS that they put in every box, and reused them.It’s really wasteful to use ONE TO THREE GEL PACKS in EVERY SINGLE BOX. They just tell you to drop it off yourself at one of few participating centers, and who knows what happens to it from there. They should collect the gel packs themselves and reuse them! This company does not seem to serve any purpose for the environment. If anything it seems harmful due to the use of gel packs. Even the “drain safe” ones are a production of chemicals in a plastic bag. How hard would it be for them to recollect them? Their intentions seem really questionable.
read more

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