Review (April 2024)

Holley is home to the top automotive performance brands including flowmaster exhaust, msd ignition, holley efi, hurst shifters, accel plug wires, hooker headers and many more.

20.6M

Estimated Revenue

1.23M

Website Visitors

4/5

Trustpilot Score

What do we know about Holley?

Estimated Revenue (2020)

$20.6M

Total Employees

350

Founded

1903

Industry

Automotive

Location

Bowling Green, United States

About

Holley: For over 60 years, Hurst has been the shifter of choice for some of the most recognizable muscle cars to come out of Detroit. Today, Hurst maintains a wide variety of shifter products including automatic shifters, manual shifters, shifter knobs, and shifter handles.

Social Links

Alexa Ranking: 31497

What is Holley's Revenue?

Holley's estimated revenue for 2023 is $20.6M.

What does Holley do?

Holley Performance Products is an automotive performance company based in Bowling Green, Kentucky. Holley, when based in Michigan, was one of the major producers of carburetors, being supplied as standard equipment on many Detroit-built automobiles. Holley has supplied carburetors for everything from the original Ford Model A, World War II airplanes, and the factory muscle cars of the 1960s. Later they manufactured carburetors for both street and racing applications such as the Holley Double Pumper and Dominator. Holley-style carburetors have powered every NASCAR Sprint Cup team and every NHRA Pro Stock champion until both series eventually switched to electronic fuel injection. NASCAR Sprint Cup engines still utilize a Holley throttle body and Holley EFI is the spec EFI system in NHRA Pro Stock. Holley's product range has expanded to include the aforementioned fuel injection systems, performance fuel pumps, intake manifolds, superchargers, nitrous oxide injection, performance plumbing parts, exhaust systems, engine dress–up products, ignition products, datalogging & display products, handheld programmers, bellhousings, and clutches for street performance, race, and marine applications. Among the company's owned divisions are brand names MSD Performance, Nitrous Oxide Systems (NOS), Weiand, Flowtech, Earl's Performance Plumbing, Hooker Headers, Demon Carburetion, Racepak, Superchips, Diablosport, Edge Products, Accel Ignition, Quick Time, Hays Clutches, Mr. Gasket, Lakewood, and Mallory Ignition.

What are the monthly traffic metrics for Holley?

6/mo Traffic Growth

-4.70%

All Time Traffic Growth

Create Free Account

Monthly Hits

1M

Time on Site

3.6Mins

Bounce Rate

48%

How fast is Holley growing?

Holley has grown by 6.1% in the last 6 months according to SimilarWeb.

How do people interact with Holley?

Last month, Holley received 1M visitors who spent an average of 3.6 minutes on the website and visited 3.0 different pages per session. Overall, 48% of people bounce on the first visit.

How do people find Holley?

329.1k people (27%) visit Holley directly. 814.4k (66%) people search for them in Google. Whereas, 33.8k (3%) discover Holley through Facebook, Reddit, and YouTube. 14.1k (1%) visitors come from Holley's email newsletters. Finally, 14.4k (1.2%) people come from affiliates and or paid referrals.

Who uses Holley?

Holley's top market is the United States and they receive 1M (83.8%) people.
Then the 2nd is Canada with 83.9k (6.8%).
The 3rd is is Australia with 30.4k (2.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Holley's ads on Google?

Google Ads

Holley EFI - Holley.com

https://www.holley.com/

Fuel Systems, Exhaust, Ignition, Cooling, Chassis & Suspension, Transmissions, & More. Large Inventory of High Quality Carburetors Built for Performance. Shop Online! Out-of-the-box run ready. Free Shipping on $100+.

Holley Performance - Automotive Performance Parts

https://www.holley.com/

Holley® has been the undisputed leader in fuel systems for over 100 years. Out-of-the-box run ready. Free Shipping on $100+ Brands: Flowmaster, B&M, Hurst, NOS, Earl's, Racepak, MSD, Hooker, Hooker Blackheart, DiabloSport, Edge, Superchips, Mr. Gasket.

Holley.com | Holley Carburetors | The Original Performance Carb‎

https://www.holley.com/products/fuel_systems/carburetors/

For drag racing, asphalt circle, dirt oval, off-road, road racing & more. Free shipping over $100. Out-of-the-box run ready. Types: Dominator, Ultra XP, HP, Track Warrior, Double Pumper.

Holley.com | Holley Performance | Automotive Performance Parts

https://www.holley.com/

Holley® has been the undisputed leader in fuel systems for over 100 years. Free Shipping Orders $99+ Out-of-the-box run ready. Brands: Flowmaster, B&M, Hurst, NOS, Earl's, Racepak, MSD, Hooker, Hooker Blackheart, DiabloSport, Edge, Superchips, Mr. Gasket.

Holley.com - HolleyDays Sale‎

https://www.holley.com/products/fuel_systems/carburetors/

Up to 20% Off on Carburetors

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