Review (August 2025)

Get the latest breaking news, sports, entertainment and obituaries in ~city~, ~state~ from ~sitename~.

27M

Estimated Revenue

627.04k

Website Visitors

4/5

Trustpilot Score

What do we know about The Fayetteville Observer?

Estimated Revenue (2020)

$27M

Total Employees

120

Founded

1816

Industry

Newspapers

Location

Fayetteville, United States

About

The Fayetteville Observer: Get the latest breaking news, sports, entertainment and obituaries in ~city~, ~state~ from ~sitename~.

Social Links

Alexa Ranking: 174486

What is The Fayetteville Observer's Revenue?

The Fayetteville Observer's estimated revenue for 2024 is $27M.

What does The Fayetteville Observer do?

North Carolina's oldest newspaper publishing since 1816, The Fayetteville Observer is our region's premier daily news source. The Fayetteville Observer is a leader and early adopter of cutting-edge technology. In 1995, The Fayetteville Observer was one of the first newspapers in the state with its own website and was named "Best in the State" by The North Carolina Press association. The publication was recognized as one of "10 Newspapers That Do It Right" by Editor & Publisher magazine in 2018 for its work in the digital landscape due to a dedicated team that produces original content, engages with readers online and collaborates with the reporting staff. Likewise, the company's print product has thrived, also being named "Best in the State" numerous times for both news coverage and advertising by The North Carolina Press Association. The state-of-the-art printing press has earned the company worldwide recognition for print quality. The Fayetteville Observer has broadened its portfolio of products to include community newspapers in Hope Mills, The Sandspur; and three weekly publications serving the military at Fort Bragg and Camp Lejeune. The Fayetteville Observer boldly moves into the future as the region's multi-media leader - serving readers when, where and how they wish to receive their information, while allowing our advertisers' marketing solutions to reach their desired audience. As a Gannett publication, The Fayetteville Observer's digital marketing solutions are powered by ThriveHive, an award-winning team of digital experts who provide leading-edge technology and highly customized programs that help small and mid-sized business succeed in today's ever-changing marketing landscape

What are the monthly traffic metrics for Fayobserver?

6/mo Traffic Growth

11.00%

All Time Traffic Growth

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Monthly Hits

627k

Time on Site

2.6Mins

Bounce Rate

70%

How fast is Fayobserver growing?

Fayobserver has grown by -11.8% in the last 6 months according to SimilarWeb.

How do people interact with Fayobserver?

Last month, Fayobserver received 627k visitors who spent an average of 2.6 minutes on the website and visited 1.0 different pages per session. Overall, 70% of people bounce on the first visit.

How do people find Fayobserver?

162.1k people (26%) visit Fayobserver directly. 328.6k (52%) people search for them in Google. Whereas, 80.9k (13%) discover Fayobserver through Facebook, Reddit, and YouTube. 25.5k (4%) visitors come from Fayobserver's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Fayobserver?

Fayobserver's top market is the United States and they receive 581.1k (92.7%) people.
Then the 2nd is United Kingdom with 4.9k (0.8%).
The 3rd is is Canada with 4.7k (0.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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Category

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24.09M

-7.03%

Ad Spend

$41.35k

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1.18M

32.12%

Ad Spend

$588.7k

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Monthly Traffic

90.04k

82.07%

Ad Spend

$38.24k