Review (August 2025)

Personalized features and modern tools that make retirement planning easier for individuals, plan sponsors and financial professionals.

2.7B

Estimated Revenue

4.82M

Website Visitors

3.2/5

Trustpilot Score

What do we know about Empower Retirement?

Estimated Revenue (2020)

$2.7B

Total Funding

$24.5M

Total Employees

4300

Founded

1891

Industry

Financial Services

Last Funding Date

Series A Mar 2020

Location

Greenwood Village, United States

About

Empower Retirement: Create better retirement experiences for your clients while gaining the advantage of reliable and intelligent services. Retirement is our focus.

Social Links

Alexa Ranking: 12193

What is Empower Retirement's Revenue?

Empower Retirement's estimated revenue for 2024 is $2.7B.

What does Empower Retirement do?

Empower Retirement is guided by a vision to revolutionize workplace retirement savings. We believe people deserve better than a one-size-fits-all solution. That's why we take a collaborative approach to retirement planning that's driven by personalization, simplification and exceptional service. And this approach has helped us grow into the nation's second-largest¹ workplace retirement savings company. Headquartered in metro Denver with offices around the U.S., we're dedicated to helping millions of Americans pursue a better financial future. Disclosures: https://www.empower-retirement.com/social-media/. _____________________________________________________________________________________ ⑴ Ranking based on total defined contribution plan participant accounts as of December 31, 2016. PLANSPONSOR magazine, 2017 Recordkeeping Survey, June 2017

What are the monthly traffic metrics for Empower-retirement?

6/mo Traffic Growth

7.90%

All Time Traffic Growth

Create Free Account

Monthly Hits

5M

Time on Site

5.1Mins

Bounce Rate

19%

How fast is Empower-retirement growing?

Empower-retirement has grown by 18.9% in the last 6 months according to SimilarWeb.

How do people interact with Empower-retirement?

Last month, Empower-retirement received 5M visitors who spent an average of 5.1 minutes on the website and visited 6.0 different pages per session. Overall, 19% of people bounce on the first visit.

How do people find Empower-retirement?

3.3M people (69%) visit Empower-retirement directly. 873.3k (18%) people search for them in Google. Whereas, 26.7k (1%) discover Empower-retirement through Facebook, Reddit, and YouTube. 121.5k (3%) visitors come from Empower-retirement's email newsletters. Finally, 13.1k (0.3%) people come from affiliates and or paid referrals.

Who uses Empower-retirement?

Empower-retirement's top market is the United States and they receive 4.8M (99.0%) people.
Then the 2nd is Puerto Rico with 10.3k (0.2%).
The 3rd is is United Kingdom with 8.5k (0.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Empower-retirement's ads on Google?

Google Ads

Empower Investment Account - Open An Account Today

https://www.empower-retirement.com/individuals/empower-investment-account

It can be hard to plan for the future in a now world. We’re here to help you. Invest for multiple financial goals without worrying about investment limits. Explore Services. See Insights. View News.

Empower Retirement - A Better Retirement Experience

https://www.empower-retirement.com/

Retirement planning, simplified. We take the complexities out of saving for your future. Changing the way people look at retirement by taking the complexities out of saving. 67,000 Organizations. 12 Million Participants. World-Class Associates. Financial Professionals.

Empower Retirement - Your IRA And Brokerage Options

https://www.empower-retirement.com/individuals/iras

Retirement planning, simplified. We take the complexities out of saving for your future. Changing the way people look at retirement by taking the complexities out of saving. See News. View Services. Ask A Question.

Top 5 Financial Goals For 2021 - Empower Insights

https://www.empower-retirement.com/empower-insights/top-5-financial-goals-2021-and-how-get-started

Americans are increasingly prioritizing investing and securing their financial futures. Here are the five key financial goals Americans told us they want to focus on in 2021. Collaborative Approach. Innovative Tools. Personalized Advice.

Empower Retirement | A Better Retirement Experience‎

https://www.empower-retirement.com/

Retirement Planning Doesn't Have to Be Complicated. We Can Help. We Are Focused on Transforming the World of Retirement Savings. Client Focused. World-Class Associates. Financial Professionals. Empowering People. Services: Investments, Retirement Strategy

What do Empower-retirement's customers say about them?

Review Score

3.2/5

Total Reviews

1

Info

empower-retirement.com
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Read reviews that mention
Brian Hill

Empower Retirement manages my 401k

Reviewed on 2021-04-20T01:32:14

Empower manages my 401k. I did a hardship withdrawal requesting the normal 10% be withheld for taxes,plus $1000 extra. They withheld $0, which I didn’t figure out until receiving my 1099 tax form. They say they can’t do anything because it is across tax years. Of course it is, I am asking them to modify my 1099 because of their error, and you don’t get 1099’s until the next tax year. So aggravating. I will be doing whatever I can to get my company to switch providers.
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