Review (April 2024)

Calmatters is the leading nonprofit, nonpartisan newsroom committed to explaining california politics and policy.

11.74M

Estimated Revenue

577.35k

Website Visitors

4/5

Trustpilot Score

What do we know about CalMatters?

Estimated Revenue (2020)

$11.74M

Total Employees

81

Founded

2015

Industry

Online Media

Location

Sacramento, United States

About

CalMatters: Nonprofit news focused on California politics, environment, education, housing, health care, criminal justice and economic inequality.

Social Links

Alexa Ranking: 73317

What is CalMatters's Revenue?

CalMatters's estimated revenue for 2023 is $11.74M.

What does CalMatters do?

CalMatters is a nonpartisan, nonprofit journalism venture committed to explaining how California's state Capitol works and why it matters. Environmental regulation, education, health care, criminal justice, economic inequality – the debates on these issues and others have a profound impact on the lives of 38 million Californians and beyond. Yet, mirroring trends across the country, there has been a significant decline in the number of journalists covering the Capitol in Sacramento. This has meant fewer eyes on decision makers, and a public that feels disconnected from its state government. Our team of experienced journalists, with the time and resources to dig deep, is committed to meaningfully informing Californians about the players, politics, and interests that shape the issues that affect their lives. To ensure we reach many Californians, we work with more than 200 media organizations throughout the state that have long, deep relationships with their local audiences. CalMatters is based in Sacramento, CA.

What are the monthly traffic metrics for Calmatters?

6/mo Traffic Growth

-69.60%

All Time Traffic Growth

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Monthly Hits

577k

Time on Site

1.1Mins

Bounce Rate

81%

How fast is Calmatters growing?

Calmatters has grown by -56.9% in the last 6 months according to SimilarWeb.

How do people interact with Calmatters?

Last month, Calmatters received 577k visitors who spent an average of 1.1 minutes on the website and visited 1.0 different pages per session. Overall, 81% of people bounce on the first visit.

How do people find Calmatters?

121.5k people (21%) visit Calmatters directly. 382.8k (66%) people search for them in Google. Whereas, 45.3k (8%) discover Calmatters through Facebook, Reddit, and YouTube. 4.5k (1%) visitors come from Calmatters's email newsletters. Finally, 539.4 (0.1%) people come from affiliates and or paid referrals.

Who uses Calmatters?

Calmatters's top market is the United States and they receive 533.2k (92.4%) people.
Then the 2nd is Canada with 6.6k (1.1%).
The 3rd is is Mexico with 3.7k (0.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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