Review (July 2025)

Explore all bugaboo strollers and other products that help families create endless moments of fun and discovery every step of the way.

120M

Estimated Revenue

462.52k

Website Visitors

2/5

Trustpilot Score

What do we know about Bugaboo?

Estimated Revenue (2020)

$120M

Total Employees

560

Founded

1999

Industry

Consumer Goods

Location

Amsterdam, Netherlands

About

Bugaboo: Explore all Bugaboo strollers and other products that help families create endless moments of fun and discovery every step of the way.

Social Links

Alexa Ranking: 76854

What is Bugaboo's Revenue?

Bugaboo's estimated revenue for 2024 is $120M.

What does Bugaboo do?

Our mission is, and always has been, to help you move freely. Ever since Bugaboo began in 1994, we've taken pride in dreaming up game-changing products that help you explore the world around you in unparalleled comfort and unmistakable style. Whether you’re a new parent about to step out into the world with your family or a modern traveler taking your third business trip this week, Bugaboo products are designed to help you handle life with ease.

What are the monthly traffic metrics for Bugaboo?

6/mo Traffic Growth

-14.00%

All Time Traffic Growth

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Monthly Hits

463k

Time on Site

2.8Mins

Bounce Rate

51%

How fast is Bugaboo growing?

Bugaboo has grown by 0.6% in the last 6 months according to SimilarWeb.

How do people interact with Bugaboo?

Last month, Bugaboo received 463k visitors who spent an average of 2.8 minutes on the website and visited 4.0 different pages per session. Overall, 51% of people bounce on the first visit.

How do people find Bugaboo?

161.8k people (35%) visit Bugaboo directly. 260.5k (56%) people search for them in Google. Whereas, 5.7k (1%) discover Bugaboo through Facebook, Reddit, and YouTube. 1.4k (0%) visitors come from Bugaboo's email newsletters. Finally, 25.3k (5.5%) people come from affiliates and or paid referrals.

Who uses Bugaboo?

Bugaboo's top market is the United States and they receive 90.3k (19.5%) people.
Then the 2nd is United Kingdom with 75.4k (16.3%).
The 3rd is is Netherlands with 65.3k (14.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Bugaboo's customers say about them?

Review Score

2/5

Total Reviews

51

Info

Bugaboo
5 Star
15.0%
4 Star
5.0%
3 Star
0.0%
2 Star
5.0%
1 Star
75.0%
Read reviews that mention
LAUREN

DO NOT ORDER WITH BUGABOO

Reviewed on 2021-05-24T12:45:38

Absolutely terrible to deal with. Waiting 2 weeks on my order and the tracking number the provided me with is incomplete so UPS can't help either,I have send 4 emails, a Facebook message and tried calling Bugaboo and still haven't had any sort of help or reply. Absolutely stay away. I will probably be weeks waiting on this to be sorted and honestly will be getting a refund and will ensure to advise anyone who asks to NEVER order anything from bugaboo.
read more
Steven Daly

If I could give 0 stars I would

Reviewed on 2021-05-24T12:31:10

If I could give 0 stars I would. Appalled, waiting over 2 weeks for a reply, as the tracking number provided is incorrect.Courier service cant help obviously due to GDPR. At this stage just want my money back. Worst customer service ever.
read more
Mrs Holland

Diabolical customer service if you must…

Reviewed on 2021-05-04T20:34:50

Diabolical customer service if you must buy one of their products DO NOT buy direct buy from a stockist & let them have the headache if there’s a problem ..In brief they sent the pushchair without the wheels as wheels where out of stock & not expecting them to be in stock for 4 months !!!!! However charged my card with the full amount Please tell me Bugaboo would you buy a car without wheels ??????
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Kelly

I wish I could give this company no…

Reviewed on 2021-03-30T12:17:02

I wish I could give this company no stars. Bought a faulty bugaboo stroller from buggy baby.co.uk.I tried to address my claim they were unhelpful and sided with Buggybaby.co.uk. Worst experience of my life. During my communications with them via buggybaby.co.uk, my baby could not use the buggy for 6 weeks. There has been no compensation or compassion. They refused to give me a refund but offered to send parts replacement as if I am able to repair a faulty buggy. I am dissatisfied. I will never use this company again
read more
PL

Very impressed with customer service

Reviewed on 2021-03-22T18:50:23

I had issues with the front wheels on my Bugaboo Fox and one of them completely gave way recently.However, 5 stars for the customer service team and in particular Karina. She was super helpful and efficient. I am currently 'stuck' abroad and Karina arranged for the wheels to be sent to me. My stroller is now functioning like new. So impressed with the after sales service and happy I paid up for this product.
read more
Angela Birtwistle

Please avoid this Company - Not worth the stress

Reviewed on 2021-03-22T07:22:00

Unfortunately my review is the same as many others . I placed an order on 12 Feb 2021.It’s now 22nd March and no sign . I have sent numerous emails /phone calls to be told it’s being processed/on its way but I’m starting to wonder if it will ever turn up . I’m just glad I paid through PayPal as their products are so expensive and at least I can hopefully get my money back . Not worth the stress atall
read more
Edeightyseven

Bought our Bugaboo and we love it

Reviewed on 2021-03-17T18:58:10

Bought our Bugaboo and we love it, only downside is the price of the accessories and the black fabrics fade.It has however been great through snow, ice and on the beach.
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Jill Paterson

Great Products Shocking Customer Service

Reviewed on 2021-03-10T10:51:07

I love my Bugaboo products and thought I would order a seat fabric from Bugaboo direct.Ordered 17th February and nothing since,.not even despatch email. Phoned so called customer service to find out where it was and advised possible issues with stock, they would contact me to advise when they checked. Needless to say no contact so phoned again to be told original agent would look into it. Asked for cancellation and refund and they couldn't tell me when that would even get done. Thank goodness I paid through PayPal as some chance of getting money back. If you desperately want a Bugaboo don't buy from them direct!
read more

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