Review (August 2025)
Brownells is your home for firearm accessories, gun parts, gunsmithing tools, reloading and shooting supplies backed by our 100% satisfaction guarantee.
200M
Estimated Revenue
5.13M
Website Visitors
1.7/5
Trustpilot Score
What do we know about Brownells, Inc.?
Estimated Revenue (2020)
$200M
Total Employees
170
Founded
1939
Industry
Retail
Location
Montezuma, United States
About
Brownells, Inc.: Brownells is your home for firearm accessories, gun parts, gunsmithing tools, reloading and shooting supplies backed by our 100% satisfaction guarantee.
What is Brownells, Inc.'s Revenue?
Brownells, Inc.'s estimated revenue for 2024 is $200M.
What does Brownells, Inc. do?
Serious About Firearms Since 1939™, Brownells is the world's leading source for gun parts and accessories, ammunition, gunsmithing tools, survival gear and archery products. The family-owned company proudly serves gunsmiths, gun owners, law enforcement and military organizations from its Montezuma, Iowa-based headquarters. To accommodate consistent growth, Brownells has added a second facility in Grinnell, Iowa. As a company forever connected to the outdoors and forever committed to its industry, Brownells fosters proud culture of honesty, integrity and respect for its customers and employees alike. Brownells is passionate about the lifestyle we've chosen, we're forever connected to the outdoors, we're committed to our industry and we're serious about firearms. We are the largest supplier of firearms accessories and gunsmithing tools in the world. This is all we do and all we've ever done. Are you serious about firearms? Then start your search at the company who's taken firearms seriously since 1939. If working for a dynamic company in a growing, hobby-driven industry sounds exciting, we can't wait to meet you! Our consistent growth means we need more talented professionals and the Grinnell facility is a short drive from the Des Moines metro. Learn more about Brownells at Brownells.com or follow us on Facebook, Twitter and Instagram.
What are the monthly traffic metrics for Brownells?
6/mo Traffic Growth
-7.80%
All Time Traffic Growth
Create Free Account
Monthly Hits
5M
Time on Site
3.5Mins
Pages per Visit
4.0
Bounce Rate
53%
How fast is Brownells growing?
Brownells has grown by -3.2% in the last 6 months according to SimilarWeb.
How do people interact with Brownells?
Last month, Brownells received 5M visitors who spent an average of 3.5 minutes on the website and visited 4.0 different pages per session. Overall, 53% of people bounce on the first visit.
How do people find Brownells?
2.5M people (49%) visit Brownells directly. 1.9M (37%) people search for them in Google. Whereas, 181.2k (4%) discover Brownells through Facebook, Reddit, and YouTube. 30.6k (1%) visitors come from Brownells's email newsletters. Finally, 135.9k (2.6%) people come from affiliates and or paid referrals.
Who uses Brownells?
Brownells's top market is the United States and they receive 4.9M (94.9%) people.Then the 2nd is Canada with 49.9k (1.0%).The 3rd is is Serbia with 12.7k (0.2%).
Traffic Growth (last 6 months)
What are Brownells's ads on Google?
Google Ads
Reloading Press & Supplies - On Sale and Free Shipping - brownells.com
http://shop.brownells.com/shooting-accessories/reloading/reloading-presses/index.htm
Huge Selection of Reloading Presses and Supplies. Shop Brownells Today and Save! Types: Shooting Accessories, Gunsmith Tools, Optics, Gun Cleaning
Nightforce Scopes - On Sale and Free Shipping - brownells.com
http://shop.brownells.com/optics/scopes/index.htm
Huge Selection of Nightforce Products. Shop Brownells Today and Save! Types: Shooting Accessories, Gunsmith Tools, Optics, Gun Cleaning
Reloading Press & Supplies - On Sale and Free Shipping - brownells.com
http://shop.brownells.com/shooting-accessories/reloading/reloading-presses/index.htm
Huge Selection of Reloading Presses and Supplies. Shop Brownells Today and Save! Factory Parts · 100% Forever Guarantee Types: Shooting Accessories, Gunsmith Tools, Optics, Gun Cleaning
Reloading Supplies - On Sale and Free Shipping - brownells.com
http://shop.brownells.com/shooting-accessories/reloading/index.htm?
Huge Selection of Reloading Supplies. Shop Brownells Today and Save! 100% Forever Guarantee · Factory Parts
Keyword: reloading supplies
Nightforce Scopes - On Sale and Free Shipping - brownells.com
http://shop.brownells.com/optics/scopes/index.htm
Huge Selection of Nightforce Products. Shop Brownells Today and Save! 100% Forever Guarantee · Factory Parts Types: Shooting Accessories, Gunsmith Tools, Optics, Gun Cleaning
What do Brownells's customers say about them?
Review Score
1.7/5
Total Reviews
152
Info
Brownells5 Star
20.0%
4 Star
5.0%
3 Star
0.0%
2 Star
5.0%
1 Star
70.0%
Read reviews that mention
John Graff
BROWNELLS HAS GONE TO THE DOGS
Reviewed on 2021-05-29T16:57:10
I ordered a $10 "warm bluing" product on 05/14/21. It is now 05/29/21 and it's still not here.And it did not require HazMat shipping either. I've called about it twice and received surly responses. I've been told that I should have bought expedited shipping, that the delay is essentially my fault! Who, in their right mind, is going to spend an extra $7 for shipping on a $10 order? They used to get orders to me in a timely fashion. Not one apology from the calls I originated. Rude! And I'll add that the only mistake I made was ordering from Brownells. Never again!
I will also add that I left three texts regarding this issue and finally got a call back from a nice person and finally got an apology. However, they still really can't pin down a date of arrival. I'm restoring a fine SxS and ordered this bluing product to coincide with the polishing of these barrels. I'm tired of having to continually remove rust to prevent pitting. I finally gave up and ordered bluing from another company two days ago. I'd give odds that the new order will beat the delivery of my now weeks old Brownells' order.
They used to be friendly, efficient, and responsive. They've really slipped. Not the nicest people to deal with anymore. I know that mistakes happen, but how you handle mistakes AND how you interact with your customers can make or break a company. They're broken. They need to realize that they are not the only game in town. They need to do some customer service training, but it would probably be best if they just got out of the business and let the professional companies out there handle things. They've received the last order from this customer.
I strongly suggest that you look ANYWHERE else for your gunsmithing needs.
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Tax Fighter
Wow, these guys are totally doing it wrong.
Reviewed on 2021-05-28T14:41:41
Wow! Check out the massive number of 1-star reviews! It's regrettable that I have to add to it,but these guys are just plain doing it wrong. See, if I put quantity 2 in my cart and press "Checkout" that means a lock should be on the database. Then once payment is verified (within, say, 15 minutes) a "commit" should be issued for the transaction. But they cheaped out on their web developers and aren't doing that, so I'm paying $30 in shipping and hazmat fees and only getting $30 in powder instead of $60 I ordered. When I called, they said they couldn't do anything and I'd have to call back in the morning because the "A" team had gone home for the day. Nice customer service! When I called back in the morning they said they couldn't do anything except cancel my order. They altered my order after I placed it and after they sent me an email confirming all the items would be there and they defaulted on that contract. To make things even more interesting, I agreed to do the phone survey after the phone call and when the call came in I answered it but their phone survey robot doesn't "hear" the DTMF tones to answer questions! Why don't you guys just hang it up and let the big boys service the market? You aren't qualified to be selling on the web, because you don't comply with eCommerce norms or have good customer service. Just go out of business and blame Covid or something and be done. Someone else will step in and do the heavy lifting and you can sell ice and beef jerky and firewood on the side of the road.
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User
Does not honor their promises
Reviewed on 2021-05-17T19:24:20
Brownells used to be great but they have taken a nosedive over the years. I signed up for the $50 Edge program where you get free 2 day shipping.They would not let me apply it to a backorder even though the order was fulfilled after my membership started. Manager was very rude about it too. What a joke, much better retailers out there now, no need to waste time and money with these clowns.
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Jon Galvin
Not advised of signature required stipulation.
Reviewed on 2021-04-24T20:05:56
Ordered some gun powder. Received updated shipping notices concerning arrival date.This really didn't matter to me because I have a barrel with a lid on it by my house that delivery companies all know about and place my packages. I received an email notice today that my package couldn't be delivered as nobody was home to sign for it. What? I hadn't been notified that a signature was required and that I must be home when the package arrived. I guess these people think that we are supposed to wait around home all day and dwiddle our thumbs until the package arrives. Why wasn't I notified of this or given the option to opt out?? That's ok, I'll spend the next few hours blasting Brownell's all over the internet.
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DANIEL FOLTZ
I don't know about the rest of you I…
Reviewed on 2021-04-24T03:11:53
I don't know about the rest of you I was very happy with my experience. The techs are a little snippy but I'm not in their shoes and they could be quite busy and under a lot of stress.I spoke to a sales rep who was very knowledgeable and walked me through everything I needed. My order arrived in a timely manner and I could not have been more happy. They are a little pricier than some other places oh, but I was very happy with the service and the products I got. I will use them again regardless of what the rest of the feedback in this site says my experience was good.
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manuel bofill
Not pleased with the service or Ron…
Reviewed on 2021-04-20T16:28:02
Not pleased with the service or Ron around I have been getting. Placed an order for a pistol a giftfor my girl friend placed the order under her name and told them I would pay for the purchase they shipped the pistol under my name when it was supposed to be under hers. They made the error and now want the flat provider to send the pistol back so that we can replace the order under her name which will take another three weeks. It’s been that already. Multiple phone call that a supervisor will call me back which has been totally untrue. It’s quite obvious my $530 bucks are tied up else where and it’s no mind to them very bad business relations it would be so simple to verify with the flow the proper name!!!
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Michael Leff
Zero customer service
Reviewed on 2021-04-19T17:27:03
Ordered a few things, which were shipped within a week. Package never arrived. They said according to tracking that it was delivered.It may have been, but not to me. They were absolutely unwilling to accommodate me in any way, shape or form. Last time I will order from them.
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John K
Best Product of it’s kind!
Reviewed on 2021-04-15T20:25:00
UPDATED - Ordered a can of Aluma Hyde Matt Black. Arrived fast. Started on my project and immediately the paint shot “splotches” or big drops of paint.UPDATE - this problem turned out to be my fault.....NOT Brownells! Then it stopped completely as if clogged up. So I emailed Brownells, no response. Then I called Brownells. The Customer Service Rep was friendly enough, but what upset me is that my “claim” has now been forwarded to the “claims department”, with an unknown response date. All for a $20 can of paint???
However, in the end, Brownells quickly replaced the defective paint. The clog was a defective product, the splotches were the result of my defective painting skills.
This is the BEST Firearm Paint I have used in terms of finish quality and durability.
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