Review (August 2025)
Blue nile is the world's leading diamond jeweler online for engagement and wedding rings. expect lower markups and higher quality fine jewelry. free shipping and free returns.
150M
Estimated Revenue
6.57M
Website Visitors
3.8/5
Trustpilot Score
What do we know about Blue Nile?
Estimated Revenue (2020)
$150M
Total Employees
700
Founded
1999
Industry
Retail
Location
Seattle, United States
About
Blue Nile: Blue Nile is the world's leading diamond jeweler online for engagement and wedding rings. Expect lower markups and higher quality fine jewelry. Free Shipping and Free Returns.
What is Blue Nile's Revenue?
Blue Nile's estimated revenue for 2024 is $150M.
What does Blue Nile do?
WHY CHOOSE BLUE NILE? We live by our values – As One Team we work together to win. We are Customer Obsessed, passionately and transparently helping our customers to find their perfect piece. We act with Speed and Quality with attention to every detail and are Driven to Disrupt; our curiosity, creativity and willingness to test and learn drives our business. WHAT WE DO: Blue Nile is the leading online retailer of certified diamonds, engagement rings and fine jewelry. Our standards are amongst the highest of all jewelers. We provide a superior customer experience, extraordinary value and industry-leading product quality and style. We obsess about our customers and are passionate about providing each customer with an amazing experience. Blue Nile offers thousands of GIA and AGSL certified diamonds and provides the guidance and education to help you choose the perfect one. Read our profiles in The New York Times and Fortune to understand why Blue Nile engagement rings have been a part of over 500,000 proposals and why we've been named Forbes Favorite Online Jeweler every year since 2000. BLUE NILE CULTURE: We embrace a culture of adaptability. Our team is nimble, innovative and resourceful and makes an impact on both the business and each individual customer's personal experience. We value hard-work, flexibility and curiosity and collaborate to creatively solve problems, constantly improve and implement meaningful changes. Our team celebrates achievements and is inspired by success.
What are the monthly traffic metrics for Bluenile?
6/mo Traffic Growth
34.10%
All Time Traffic Growth
Create Free Account
Monthly Hits
7M
Time on Site
2.6Mins
Pages per Visit
2.0
Bounce Rate
55%
How fast is Bluenile growing?
Bluenile has grown by 19.9% in the last 6 months according to SimilarWeb.
How do people interact with Bluenile?
Last month, Bluenile received 7M visitors who spent an average of 2.6 minutes on the website and visited 2.0 different pages per session. Overall, 55% of people bounce on the first visit.
How do people find Bluenile?
2.1M people (33%) visit Bluenile directly. 3.9M (59%) people search for them in Google. Whereas, 116.7k (2%) discover Bluenile through Facebook, Reddit, and YouTube. 102.1k (2%) visitors come from Bluenile's email newsletters. Finally, 174.2k (2.7%) people come from affiliates and or paid referrals.
Who uses Bluenile?
Bluenile's top market is the United States and they receive 5.3M (80.0%) people.Then the 2nd is Canada with 397.8k (6.1%).The 3rd is is United Kingdom with 195.3k (3.0%).
Traffic Growth (last 6 months)
What are Bluenile's ads on Google?
Google Ads
BlueNile.com | Blue Nile® Official Site | Free Shipping & Free Returns
https://www.bluenile.com/
Trust the First and Largest Online Diamond Retailer for Your Perfect Piece. Conflict-Free Diamonds. Ships Within 24 Hours. 24/7 Call Center. Financing Options. Free 30-Day Returns.
Blue Nile® Engagement Rings | 100K+ GIA-Graded Diamonds
https://www.bluenile.com/engagement-rings
Exceptional Quality. Best Value. Shop Engagement Rings at Blue Nile. Pay 20-40% Less than at Traditional Jewelry Stores. Free Shipping and Free Returns. 30-Day Returns. Financing Options. Professional Appraisals. Free, Secure Shipping. Conflict-Free Diamo
Wedding Rings | Shop Classic and Unique Styles | BlueNile.com
https://www.bluenile.com/wedding-rings
Free Shipping on All Orders. Outstanding Value, Superior Quality, Free Returns. 20-40% Off Store Prices. 24/7 Call Center. Ships Within 24 Hours. Financing Options. Free 30-Day Returns.
Blue Nile® Engagement Rings - The Best Ring for Your Budget
https://www.bluenile.com/engagement-rings
Our Everyday Prices are Up to 40% Less Than Traditional Retailers. Free Shipping and Free Returns. Financing Options. Free, Secure Shipping. 24/7 Call Center. Diamond Price Match.
Blue Nile® Wedding Rings
https://www.bluenile.com/wedding-rings
Shop His & Hers Rings or Find Your Matching Engagement Band Online.
What do Bluenile's customers say about them?
Review Score
3.8/5
Total Reviews
89
Info
Blue NileRead reviews that mention
Great prices and selection
Reviewed on 2021-05-25T09:34:44
Excellent service
Reviewed on 2021-05-25T03:52:37
Always quality products at good prices
Reviewed on 2021-05-25T01:23:03
My pearl earring look fantastic and…
Reviewed on 2021-05-25T00:39:05
The quality of my 14k gold ring is not…
Reviewed on 2021-05-25T00:16:40
I was really nervous about ordering my…
Reviewed on 2021-05-24T23:59:56
Delivery was a little late but the…
Reviewed on 2021-05-24T23:56:35
Amazing rings
Reviewed on 2021-05-23T04:24:02
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