Review (March 2024)

The smart cooking sidekick that learns what you like and customizes the experience to your personal tastes, nutritional needs, skill level, and more.

10M

Estimated Revenue

7.83M

Website Visitors

3.8/5

Trustpilot Score

What do we know about Yummly?

Estimated Revenue (2020)

$10M

Total Funding

$24.16M

Total Employees

90

Founded

2009

Industry

Internet

Last Funding Date

Series B Sep 2015

Location

San Carlos, United States

About

Yummly: The smart cooking sidekick that learns what you like and customizes the experience to your personal tastes, nutritional needs, skill level, and more.

Social Links

Alexa Ranking: 13744

What is Yummly's Revenue?

Yummly's estimated revenue for 2023 is $10M.

What does Yummly do?

Born from the belief that great things come to those who cook, Yummly provides limitless inspiration, with the tools to make it happen—from recipe discovery to prep to perfect results. Just as appliances removed the most cumbersome chores, the next tipping point in daily life is upon us in the food space. A system of personalized discovery that learns you better to serve you better, so the question "what's for dinner?" is answered before it's even asked. And a little more about us: At Yummly, we are a team of talented and diverse engineers, scientists, product experts, and marketers on a mission to rule the kitchen. We've seen great success using machine learning and artificial intelligence to make cooking fun, easy, and personalized. Our iOS and Android apps have 4.5+ star reviews, millions of downloads, and many awards (download and give it a try!). In 2017, we were acquired by Whirlpool, the world's largest home appliance maker. Together, we have appetizing aspirations to build the fully connected kitchen of the future. We're located in the heart of downtown Redwood City, a few minutes walk from Caltrain. We're also building a breathtaking new permanent home office in San Carlos that will open its doors in Summer of 2020. Please talk to us if you have a love for hard problems, technology, and food!

What are the monthly traffic metrics for Yummly?

6/mo Traffic Growth

23.30%

All Time Traffic Growth

Create Free Account

Monthly Hits

8M

Time on Site

1.7Mins

Bounce Rate

57%

How fast is Yummly growing?

Yummly has grown by -6.1% in the last 6 months according to SimilarWeb.

How do people interact with Yummly?

Last month, Yummly received 8M visitors who spent an average of 1.7 minutes on the website and visited 2.0 different pages per session. Overall, 57% of people bounce on the first visit.

How do people find Yummly?

3.2M people (42%) visit Yummly directly. 4.4M (56%) people search for them in Google. Whereas, 66.7k (1%) discover Yummly through Facebook, Reddit, and YouTube. 46.7k (1%) visitors come from Yummly's email newsletters. Finally, 3.5k (0.0%) people come from affiliates and or paid referrals.

Who uses Yummly?

Yummly's top market is the United States and they receive 6M (76.9%) people.
Then the 2nd is Canada with 568.1k (7.3%).
The 3rd is is Australia with 227k (2.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Yummly's ads on Google?

Google Ads

Yummly®: 2 Million+ Recipes‎

https://www.yummly.com/recipes

Yummly Smart Meat Thermometer - Get $40 Off Until 7/19

https://www.yummly.com/thermometer

Save $40 On The Yummly Smart Meat Thermometer During The 4th Of July Sale. This...

Yummly® Smart Thermometer - Totally Wireless Thermometer

https://www.yummly.com/thermometer

Set Yourself Up For Cooking Success With The Yummly Smart Meat Thermometer. Get Yours Now. We Can Help You Cook Smarter And Healthier With Convenient App-Based...

Yummly® Smart Thermometer - Totally Wireless Thermometer

https://www.yummly.com/thermometer

Set Yourself Up For Cooking Success With The Yummly Smart Meat Thermometer. Get Yours Now.

Yummly® Smart Thermometer | Totally Wireless Thermometer

https://www.yummly.com/thermometer

Set Yourself Up For Cooking Success With The Yummly Smart Meat Thermometer. Get Yours Now.

What do Yummly's customers say about them?

Review Score

3.8/5

Total Reviews

2

Info

Yummly
5 Star
100.0%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
0.0%
Read reviews that mention
Marcos Ciarrocchi

Love it

Reviewed on 2021-02-05T00:16:41

Love it! Amazing site with a lot of recipes, I love their search engine to find very specific recipesto fit my needs.
read more
Planex

Incredible

Reviewed on 2020-12-22T18:49:53

Incredible! Loads of recipes, with a personalized experience. Will use it lots.

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