Review (August 2025)

Your 13 weather authority covers the breaking news, weather events and sports stories in the stateline and across the country.

6M

Estimated Revenue

869.8k

Website Visitors

4/5

Trustpilot Score

What do we know about WREX-TV?

Estimated Revenue (2020)

$6M

Total Employees

55

Founded

1953

Industry

Broadcast Media

Location

Rockford, United States

About

WREX-TV: Your 13 Weather Authority covers the breaking news, weather events and sports stories in the Stateline and across the country.

Social Links

Alexa Ranking: 324345

What is WREX-TV's Revenue?

WREX-TV's estimated revenue for 2024 is $6M.

What does WREX-TV do?

13 WREX has been a fixture in the Rockford area since the early days of television. The station went on the air with test pattern on September 18, 1953 and commenced commercial operations October 1, 1953 The station's call letters were dedicated in memory to Rex N. Caster, the son of L.E. Caster, President of Greater Rockford Television, Inc. Rex Caster, 1st Lieutenant U.S. Army, was killed at St. Lo. France in 1944 during the Second World War. He was awarded the Silver Star Posthumously for gallantry in action. A plaque bearing his story still greets visitors at the entrance to the station today. From the start of its operations, WREX was affiliated with the CBS and ABC networks. The station's original network affiliation was ABC-CBS Dumont. However in 1965, the station relinquished the CBS affiliation to WCEE and Dumont was eventually dropped. The station remained the ABC affiliate from 1954 until August 1995 when it became the NBC affiliate. The Lion and Crown were WREX logos for the first decade of its existence. While network affiliation has changed throughout the years, our call letters and channel number have been the same since 1953. By 2002, the station will add a new channel number when it begins broadcasting both digital (ch. 54) and analog (ch.13) signals. In 1963, The Gannett Group purchased 13 WREX. Paul Miller of Rochester, New York became President. The station was purchased by Gilmore Broadcasting Corporation in 1969 with James S. Gilmore, Jr. as President. In 1987, 13 WREX was purchased by M.L. Media Partners, L.P. I. Martin Pompadour was President, IMP Media Management, Inc. corporate co-venturer to general partner. In August 1995, Quincy Newspapers, Inc. purchased 13WREX when it became the NBC affiliate with Thomas A. Oakley, President, Treasurer and Chief Executive officer, and Ralph M. Oakley, Vice President/Broadcast Operations.In April, 1997, John Chadwick became Vice President/General Manager.

What are the monthly traffic metrics for Wrex?

6/mo Traffic Growth

-29.00%

All Time Traffic Growth

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Monthly Hits

870k

Time on Site

1.0Mins

Bounce Rate

77%

How fast is Wrex growing?

Wrex has grown by -7.2% in the last 6 months according to SimilarWeb.

How do people interact with Wrex?

Last month, Wrex received 870k visitors who spent an average of 1.0 minutes on the website and visited 1.0 different pages per session. Overall, 77% of people bounce on the first visit.

How do people find Wrex?

489k people (56%) visit Wrex directly. 245.7k (28%) people search for them in Google. Whereas, 121.2k (14%) discover Wrex through Facebook, Reddit, and YouTube. 410.9 (0%) visitors come from Wrex's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Wrex?

Wrex's top market is the United States and they receive 843.7k (97.0%) people.
Then the 2nd is Canada with 2.9k (0.3%).
The 3rd is is France with 1.9k (0.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

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