Review (August 2025)

Wis-tv is south carolina’s breaking news and first alert weather forecast leader for columbia, lexington, irmo, sumter, orangeburg, newberry and the midlands.

9.16M

Estimated Revenue

1.4M

Website Visitors

4/5

Trustpilot Score

What do we know about WIS-TV?

Estimated Revenue (2020)

$9.16M

Total Employees

110

Founded

1953

Industry

Broadcast Media

Location

Columbia, United States

About

WIS-TV: WIS-TV is South Carolina’s breaking news and First Alert Weather forecast leader for Columbia, Lexington, Irmo, Sumter, Orangeburg, Newberry and the Midlands.

Social Links

Alexa Ranking: 120241

What is WIS-TV's Revenue?

WIS-TV's estimated revenue for 2024 is $9.16M.

What does WIS-TV do?

An NBC affiliate, WIS-TV is South Carolina's news leader, covering local news, weather, sports and community information in Columbia, Lexington, Sumter, Orangeburg, Newberry, Winnsboro and the rest of the Midlands. Long recognized for the quality of its work and its commitment to the community, WIS-TV has never relinquished its position as Columbia's local news leader. Its preeminent status in the market has allowed it to extend reach and create multiple revenue opportunities. WIS-TV is part of Raycom Media, Inc., an employee-owned company and one of the nation's largest broadcasters.

What are the monthly traffic metrics for Wistv?

6/mo Traffic Growth

-12.20%

All Time Traffic Growth

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Monthly Hits

1M

Time on Site

1.6Mins

Bounce Rate

69%

How fast is Wistv growing?

Wistv has grown by 30.4% in the last 6 months according to SimilarWeb.

How do people interact with Wistv?

Last month, Wistv received 1M visitors who spent an average of 1.6 minutes on the website and visited 1.0 different pages per session. Overall, 69% of people bounce on the first visit.

How do people find Wistv?

724.8k people (52%) visit Wistv directly. 509k (36%) people search for them in Google. Whereas, 124.1k (9%) discover Wistv through Facebook, Reddit, and YouTube. 5.1k (0%) visitors come from Wistv's email newsletters. Finally, 995.3 (0.1%) people come from affiliates and or paid referrals.

Who uses Wistv?

Wistv's top market is the United States and they receive 1.3M (95.4%) people.
Then the 2nd is Canada with 12k (0.9%).
The 3rd is is United Kingdom with 8.7k (0.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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