Wella: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Discover professional hair products from wella professionals. find salon hair products, hair color ideas and styling inspiration for salon professionals.

180M

Estimated Revenue

616.69k

Website Visitors

3.2/5

Trustpilot Score

What do we know about Wella?

Estimated Revenue (2020)

$180M

Total Employees

1100

Founded

1931

Industry

Cosmetics

Location

Los Angeles, United States

About

Wella: Discover professional hair products from Wella Professionals. Find salon hair products, hair color ideas and styling inspiration for salon professionals.

Social Links

What is Wella's Revenue?

Wella's estimated revenue for 2024 is $180M.

What does Wella do?

WELLA INDIA HAIRCOSMETICS PRIVATE LIMITED is a consumer goods company based out of 4th Floor P&G Plaza, Mumbai, Maharashtra, India.

What are the monthly traffic metrics for Wella?

6/mo Traffic Growth

32.30%

All Time Traffic Growth

Create Free Account

Monthly Hits

617k

Time on Site

1.7Mins

Bounce Rate

53%

How fast is Wella growing?

Wella has grown by -34.4% in the last 6 months according to SimilarWeb.

How do people interact with Wella?

Last month, Wella received 617k visitors who spent an average of 1.7 minutes on the website and visited 3.0 different pages per session. Overall, 53% of people bounce on the first visit.

How do people find Wella?

97k people (16%) visit Wella directly. 494.2k (80%) people search for them in Google. Whereas, 11.5k (2%) discover Wella through Facebook, Reddit, and YouTube. 161.6 (0%) visitors come from Wella's email newsletters. Finally, 1.1k (0.2%) people come from affiliates and or paid referrals.

Who uses Wella?

Wella's top market is the United States and they receive 155.8k (25.3%) people.
Then the 2nd is United Kingdom with 76.6k (12.4%).
The 3rd is is Germany with 52.6k (8.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Wella's ads on Google?

Google Ads

colorcharm Hair Color - Try Wella colorcharm® - wella.com

https://www.wella.com/professional/en-US/hair-color/color-charm/permanent-liquid-color

Try Wella Colorcharm® Permanent Colorcharm For Fade-Resistant Results. Bid Brassy Goodbye. Create With Confidence. Intermixable Colors. Excellent Gray Coverage. Types: Permanent Liquid Color, Permanent Liquid Toners, Permanent Gel, Demi-Permanent.

colorcharm Hair Color | Wella colorcharm®‎

https://www.wella.com/professional/en-US/products/color-multiproduct/permanent-liquid-color/information

Choose Permanent Liquid Colorcharm For Lasting, Fade Resistant Results. Intermixable Colors. Bid Brassy Goodbye. Excellent Gray Coverage. Create With Confidence. Types: Permanent Liquid Color, Permanent Liquid Toners, Permanent Gel, Demi-Permanent, Powder

Wella® Illumina Hair Color | Incredible Hair Protection | wella.com‎

https://www.wella.com/professional/en-US/products/color/color-landing-page

Get a Quick & Easy Glossing Service With Wella® Glossing. Learn More.

Wella.com - Wella® Official Site‎

http://www.wella.com/professional/en-US/products/color-information/illumina_color

Try Wella® Professional Hair Color. Get Glossy Hair Color Today.

Wella® Hair Lookbook & Trends | Explore Color & Cut Trends

https://www.wella.com/professional/en-US/lookbook-gallery

Get a Salon-Worthy Look with Wella® Hair Products. Find Your Look Now. Check Out The Wella Blog. Leaders in Pro Color. Find a Salon Near You. 130+ Years of Innovation. Seasonal Trending Shades. For Salon Professionals. Contact Us For Details. Follow Us On

What do Wella's customers say about them?

Review Score

3.2/5

Total Reviews

5 Info

Wella

5 Star

0.0%

4 Star

50.0%

3 Star

0.0%

2 Star

0.0%

1 Star

50.0%

Read reviews that mention

Ali Ffh

Horrible customer service.I bought the…

Reviewed on 2021-04-07T09:29:43

Horrible customer service.I bought the item 3 weeks ago.I called them too many times they refre me to

J.Watson

One of the best brands for conditioners…

Reviewed on 2021-03-29T12:53:46

One of the best brands for conditioners - Expecially the for sensitive hair.

Bynder

Award-winning brand management and digital asset management software. rated #1 in terms of user-friendliness, support, and security.... More

Review (August 2025)

Discover professional hair products from wella professionals. find salon hair products, hair color ideas and styling inspiration for salon professionals.

Estimated Revenue (2020)

$180M

Total Employees

1100

Founded

1931

Industry

Cosmetics

Location

Los Angeles, United States

About

Wella: Discover professional hair products from Wella Professionals. Find salon hair products, hair color ideas and styling inspiration for salon professionals.

Social Links

What is Wella's Revenue?

Wella's estimated revenue for 2024 is $180M.

What does Wella do?

WELLA INDIA HAIRCOSMETICS PRIVATE LIMITED is a consumer goods company based out of 4th Floor P&G Plaza, Mumbai, Maharashtra, India.

6/mo Traffic Growth

32.30%

All Time Traffic Growth

Monthly Hits

617k

Time on Site

1.7Mins

Pages per Visit

3.0

Bounce Rate

53%

How fast is Wella growing?

Wella has grown by -34.4% in the last 6 months according to SimilarWeb.

How do people interact with Wella?

Last month, Wella received 617k visitors who spent an average of 1.7 minutes on the website and visited 3.0 different pages per session. Overall, 53% of people bounce on the first visit.

How do people find Wella?

97k people (16%) visit Wella directly. 494.2k (80%) people search for them in Google. Whereas, 11.5k (2%) discover Wella through Facebook, Reddit, and YouTube. 161.6 (0%) visitors come from Wella's email newsletters. Finally, 1.1k (0.2%) people come from affiliates and or paid referrals.

Who uses Wella?

Wella's top market is the United States and they receive 155.8k (25.3%) people.Then the 2nd is United Kingdom with 76.6k (12.4%).The 3rd is is Germany with 52.6k (8.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

Review Score

3.2/5

Total Reviews

5

Info

Read reviews that mention

Horrible customer service.I bought the…

One of the best brands for conditioners…

Wella's top market is the United States and they receive 155.8k (25.3%) people.
Then the 2nd is United Kingdom with 76.6k (12.4%).
The 3rd is is Germany with 52.6k (8.5%).