Review (August 2025)

Wboc tv 16 is delmarva's number one source for breaking news, local news, weather, sports, education and traffic information. wboc covers delaware and the eastern shore of maryland and virginia.

6.68M

Estimated Revenue

1.16M

Website Visitors

4/5

Trustpilot Score

What do we know about WBOC-TV?

Estimated Revenue (2020)

$6.68M

Total Employees

130

Founded

1954

Industry

Broadcast Media

Location

Salisbury, United States

About

WBOC-TV: WBOC TV 16 is Delmarva's number one source for breaking news, local news, weather, sports, education and traffic information. WBOC covers Delaware and the Eastern Shore of Maryland and Virginia.

Social Links

Alexa Ranking: 29078

What is WBOC-TV's Revenue?

WBOC-TV's estimated revenue for 2024 is $6.68M.

What does WBOC-TV do?

WBOC-TV 16 began broadcasting on July 15, 1954 in Salisbury, Md. The television station has become known to the community as "Delmarva's News Leader."​ WBOC is an affiliate of CBS and a member of the Associated Press. WBOC is a regional news source. We make a commitment every day by way of resources, air time and experience to do the best job we can covering issues that affect the entire Delmarva Peninsula. In Maryland, the station reaches Wicomico, Worcester, Somerset, Dorchester, Talbot, Caroline and Queen Anne's counties. In Delaware, it reaches Sussex and Kent counties. In Virginia, it reaches Accomack County. These 10 counties are with just under 500,000 viewers, not including those who visit area beaches during the summer. WBOC's main studio is in Salisbury, Md. On Aug. 26, 2008, WBOC began to broadcast high definition newscasts from the NewsPlex. The NewsPlex is 11,340-square-foot state-of-the-art high definition digital broadcast facility. The multi-million dollar facility was constructed behind WBOC's main building on 1729 N. Salisbury Blvd. in Salisbury. In addition to WBOC's Salisbury location, two satellite newsrooms are operated in Dover and Milton, Del., with both news staffs and sales divisions. WBOC's sister station, FOX21, airs FOX programming as well as WBOC News. WBOC, FOX21 and WBOC Interactive are locally-owned and operated by Draper Holdings, which also owns Loblolly, LLC.

What are the monthly traffic metrics for Wboc?

6/mo Traffic Growth

17.20%

All Time Traffic Growth

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Monthly Hits

1M

Time on Site

12.6Mins

Bounce Rate

70%

How fast is Wboc growing?

Wboc has grown by -27.9% in the last 6 months according to SimilarWeb.

How do people interact with Wboc?

Last month, Wboc received 1M visitors who spent an average of 12.6 minutes on the website and visited 3.0 different pages per session. Overall, 70% of people bounce on the first visit.

How do people find Wboc?

260.9k people (22%) visit Wboc directly. 788k (68%) people search for them in Google. Whereas, 47.7k (4%) discover Wboc through Facebook, Reddit, and YouTube. 55.7k (5%) visitors come from Wboc's email newsletters. Finally, 560.6 (0.0%) people come from affiliates and or paid referrals.

Who uses Wboc?

Wboc's top market is the United States and they receive 598.6k (51.6%) people.
Then the 2nd is India with 134.1k (11.6%).
The 3rd is is Canada with 30k (2.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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