Review (August 2025)

Waffle house - serving good food fast since 1955

20M

Estimated Revenue

1.15M

Website Visitors

3/5

Trustpilot Score

What do we know about Waffle House, Inc.?

Estimated Revenue (2020)

$20M

Total Employees

13000

Founded

1955

Industry

Restaurants

Location

Norcross, United States

About

Waffle House, Inc.: Waffle House - Serving Good Food Fast since 1955

Social Links

Alexa Ranking: 465771

What is Waffle House, Inc.'s Revenue?

Waffle House, Inc.'s estimated revenue for 2024 is $20M.

What does Waffle House, Inc. do?

Waffle House® restaurants have offered the unbeatable combination of good food with outstanding service since 1955. This combination has made it a beloved icon of the South for the past 60 years. Waffle House® restaurants provide a unique dining experience where regular customers are greeted by name and enjoy social interaction with their servers and other customers. All food is prepared fresh, c The Waffle House® menu offers a variety of foods, with a breakfast focus and features signature meals along with America’s best brands. The taste, quality and portions of the meals ensure customers receive a great value for their money. Menu favorites include Bert’s Chili and Lib’s Patty Melt along with hashbrowns served eight different ways.

What are the monthly traffic metrics for Wafflehouse?

6/mo Traffic Growth

20.70%

All Time Traffic Growth

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Monthly Hits

1M

Time on Site

2.5Mins

Bounce Rate

52%

How fast is Wafflehouse growing?

Wafflehouse has grown by -11.8% in the last 6 months according to SimilarWeb.

How do people interact with Wafflehouse?

Last month, Wafflehouse received 1M visitors who spent an average of 2.5 minutes on the website and visited 3.0 different pages per session. Overall, 52% of people bounce on the first visit.

How do people find Wafflehouse?

235.7k people (20%) visit Wafflehouse directly. 824.1k (72%) people search for them in Google. Whereas, 14.8k (1%) discover Wafflehouse through Facebook, Reddit, and YouTube. 5.1k (0%) visitors come from Wafflehouse's email newsletters. Finally, 553.7 (0.0%) people come from affiliates and or paid referrals.

Who uses Wafflehouse?

Wafflehouse's top market is the United States and they receive 1.1M (94.9%) people.
Then the 2nd is India with 8.9k (0.8%).
The 3rd is is Canada with 7.2k (0.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Wafflehouse's customers say about them?

Review Score

3/5

Total Reviews

38

Info

Waffle House
5 Star
35.0%
4 Star
5.0%
3 Star
0.0%
2 Star
15.0%
1 Star
45.0%
Read reviews that mention
Rhyiel Law

I have been in the south for 6 years…

Reviewed on 2021-05-27T12:54:56

I have been in the south for 6 years and this location has been BEST!! Store 547 did awesome job.My Keta made sure everything was fresh and hot. The store was busy but you would have not known. Thank you for all you do special during this time through covid-19.
read more
mARIE DOUGHERTY

AWFUL AWFUL AWFUL

Reviewed on 2021-05-22T10:43:50

WALKED IN TO THE WAFFLE HOUSE IN MAULDIN SC AT 6AM FOR BREAKFAST BEFORE WORK. THERE WAS AN AFRICAN AMERICAN WOMAN BEHIND THE COUNTER.SHE LOOKED AT ANOTHER AFRICAN AMERICAN CUSTOMER AND SAID SHE SHOULD HAVE KEPT THE FUC**** DOOR LOCKED. AFTER SITTING THERE FOR 15 MINUTES WITH NO ONE ELSE IN THE LOCATION BUT US AND THE ONE OTHER CUSTOMER SHE NEVER EVEN ACKNOWLEGED US.... I UNDERSTAND PEOPLE HAVE BAD DAYS BUT DON'T BE RACIST BECAUSE YOU THINK YOU ARE ENTITLED TO. LAST WEEK SAME LOCATION HAD WONDERFUL SERVICE FROM A DIFFERENT SERVER AND WE LEFT HER A $100 TIP. ITS ALL IN TREATMENT OF OTHERS.... I WON'T RETURN IF THIS IS HOW YOU LET YOUR EMPLOYEES TREAT OTHERS.
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zacphamil

Breakfast time

Reviewed on 2021-05-21T14:43:48

Went for breakfast. Although the waitress look sleepy she was super nice and pour us coffee right away.We got pancakes and they were delicious. The service was really good and the food was tasty and fresh. Its a good breakfast for a reasonable price and not so bad environment compared to other places that WH have around.
read more
Angie

Happy Mother’s Day To me!!

Reviewed on 2021-05-11T13:20:20

We are from La. but eat at the same Waffle House in Biloxi every 2,weeks when we go. This last time (3rd Day in a row)Mothers Day Morning, my husband and I g we t there. I say I’m going get in line. Since COVID started they have a black man outside telling how long the wait is etc.... two older black women sitting outside . He tells me I’m after them. I ask if I could go stand right inside( as it’s a little warm outside) he starts talking really loud . He says well why don’t you just go sit on someones lap. I said you don’t have to be ugly. I will stand right there inside and won’t be in the way. Then he proceeds to tell me to go sit in my car. I told him no. Then a white man walks up and tells him ( very arrogantly) what a great job he was doing. So the Waffle House guy tells him to get behind the two black ladies... that he was after them. I told him ... hell no he’s not ,I was here first. He starts telling me stuff. Hollering at me. Well I hollered back and left. But I believe he needs to be gone and he needs to apologize as loud as he shamed me.I like that Waffle House & we love our waitress. We even would tip the guy just because. Now I have nothing nice to say to him or about him!!! Waffle House , Reynoir, Biloxi,Ms.
read more
Marlanea Fowler

Waffel House #732 North Charleston…

Reviewed on 2021-05-08T11:19:18

Waffel House #732 North Charleston 29420 This was the most EXCELLENT experience ever. The staff was amazing!!They went above and beyond for 4 Old Golden Girls. The food is always great but the staff made our trip to Charleston amazing..
read more
Roger Deaton

Wafflehouae on 20 next to 124 in…

Reviewed on 2021-04-08T21:38:52

Wafflehouae on 20 next to 124 in lawrenceville,Ga. .Im I regular at this location but not anymore.Ivebeen embarrassed the last time.and this happens at the register when I'm checking out in front of people when I'm explaining what was wrong.They take it personally and start yelling and blaming me for not eating the way they fixed it.I get the same thing and toast it burnt and late 70% of the time...This is no way to treat a customer
read more
Shepard

Bad day

Reviewed on 2021-04-07T13:55:36

Went in on Wed. 4/7/21 at 9:05 all tables on thright of the register were dirty and uncleared even the counter had not been wiped.Food was on the floor. Waited for some one to clear a table. When seated asked for coffee which being made didnt come til we were in the middle of the meal. Asked for out ticket since she never created one Dalia said ok and never gave us one. In addition to ourselves there was one other person that could have just walked out without paying. We both had to walk to the register explain what we ordered in order to pay. The problem seem to be two untrained new waitresses with no supervision. The place was filling up as we left but the lack of organization, and training was plain to see.
read more
Myles Cartrette

I went into facility in Kannapolis NC…

Reviewed on 2021-03-25T16:50:25

I went into facility in Kannapolis NC on Cannon Rd Multiple dirty tables and was told after I removedcouple items from table”can’t you give us five mins” I said take all the time you need and I say down. Staff then told us we could not sit until they cleaned table yet they were standing around chatting with one another. Would not suggest anyone eat there due to staff attitude
read more

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