Review (August 2025)

Discover great uk holiday ideas for family holidays, weekends away, short breaks and days out in england.

3.82M

Estimated Revenue

226.24k

Website Visitors

2.8/5

Trustpilot Score

What do we know about VisitEngland?

Estimated Revenue (2020)

$3.82M

Total Employees

51

Founded

2009

Industry

Leisure Travel Tourism

Location

London, United Kingdom

About

VisitEngland: Discover great UK holiday ideas for family holidays, weekends away, short breaks and days out in England.

Social Links

What is VisitEngland's Revenue?

VisitEngland's estimated revenue for 2024 is $3.82M.

What does VisitEngland do?

As the national tourism agency – a non-departmental public body funded by the Department for Digital, Culture, Media & Sport (DCMS), VisitEngland plays a unique role in developing English tourism through the building of new products, supporting business growth and informing industry with statutory research and insights and engagement activities through events and communications. We lead and facilitate on the three-year £40m Discover England Fund which is focused on developing England's tourism product, and we provide extensive support for the domestic tourism sector, through our business support hub, publications and resources, our Pink Book of Legislation, Quality Assessment Schemes and the annual VisitEngland Awards for Excellence. We also run the annual English Tourism Week and Tourism Superstar campaigns, all of which champion the industry and everyone working within it. VisitEngland/VisitBritain is headed by Chief Executive, Sally Balcombe and the VisitEngland Advisory Board is led by Denis Wormwell. To engage with us visit: VisitEngland.org | Twitter: @VisitEnglandBiz | YouTube: VisitEnglandBiz. For destination inspiration visit: www.VisitEngland.com | Twitter: @VisitEngland | Facebook: VisitEngland | Sign up for our enewsletter: https://www.visitbritain.org/sign-our-news

What are the monthly traffic metrics for Visitengland?

6/mo Traffic Growth

-27.80%

All Time Traffic Growth

Create Free Account

Monthly Hits

226k

Time on Site

0.6Mins

Bounce Rate

71%

How fast is Visitengland growing?

Visitengland has grown by -13.6% in the last 6 months according to SimilarWeb.

How do people interact with Visitengland?

Last month, Visitengland received 226k visitors who spent an average of 0.6 minutes on the website and visited 1.0 different pages per session. Overall, 71% of people bounce on the first visit.

How do people find Visitengland?

16.2k people (7%) visit Visitengland directly. 197.4k (87%) people search for them in Google. Whereas, 2k (1%) discover Visitengland through Facebook, Reddit, and YouTube. 0 (0%) visitors come from Visitengland's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Visitengland?

Visitengland's top market is the United Kingdom and they receive 185.5k (82.0%) people.
Then the 2nd is United States with 11.4k (5.0%).
The 3rd is is Canada with 2.2k (1.0%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Visitengland's ads on Google?

Google Ads

Know Before You Go - VisitEngland

https://www.visitengland.com/know-before-you-go-map

Swap Your Sofa For A Seaside Escape Or A Countryside Retreat This Autumn. Know Before You Go With Our Guide To Staycations And Short Breaks In England. View Meetings & Events. Register Online. Sign Up For Tips.

What do Visitengland's customers say about them?

Review Score

2.8/5

Total Reviews

3

Info

VisitEngland
5 Star
33.3%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
66.7%
Read reviews that mention
Rick Murphy

VisitEngland is not promoted well in Ireland. Needs huge improvement!

Reviewed on 2020-02-12T00:15:21

Not really marketed to the the Irish tourist. It's a pity when England is so close and easy to get to.There are so many lovely places of interest in England but the Irish neighbours do not know about them and England as a tourist destination is very poorly marketed in the Irish media. Shame.
read more
craig c taylor

Helped my wife find last minute …

Reviewed on 2017-10-22T17:20:27

Helped my wife find last minute accommodation recently without being obliged to. Thanks
gerry

Why pay for an accreditation when so many accommodation providers show FAKE stars!!

Reviewed on 2016-05-10T20:31:47

If you had an original Rolex your friends (Unless you are a millionaire) would think it’s a good copy of which there are lots available these days.So why pay a lot of money to have an accreditation from Visit England when so many places show fake ratings! In the UK Booking.com randomly allows hotels & guest houses to show a star rating in their advert on their website. However the reality is that many of these establishments have NO STARS at all! Before booking check on Visit England’s official site to see if the star rating is real, or FAKE. If they are not on Visit England or the AA then the rating is FAKE Don’t take my word for it, check it out yourself. You will be surprised just how many show false star ratings! Having said that Visit England informed me that when an accommodation provider’s establishment isn’t refurbished etc and they believe they may lose a star, then they just don’t bother renewing the following year BUT still claim to have the star rating that they display which could be as much as 20 years old. You may ask how do I know all this. The answer is because I have a guest house which does very well but by not having a star rating we do lose custom to competitors who I discovered have FAKE ratings and for over 15 months now have battled with trading standard to make the offending guest houses/hotels remove their fake stars with little success. My advice is before booking anywhere is check the reviews on trip advisor for the real facts about the guest house/hotel that you are considering booking.
read more

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