Review (August 2025)

Victorinox ✚ makers of the original swiss army knife ✚ high quality products ✚ watches, cutlery, travel gear and fragrances ✚ order online now!

190M

Estimated Revenue

1.15M

Website Visitors

3.2/5

Trustpilot Score

What do we know about Victorinox?

Estimated Revenue (2020)

$190M

Total Employees

1200

Founded

1884

Industry

Consumer Goods

Location

Schwyz, Switzerland

About

Victorinox: Victorinox ✚ Makers of the Original Swiss Army Knife ✚ High quality products ✚ Watches, Cutlery, Travel Gear and Fragrances ✚ Order online now!

Social Links

Alexa Ranking: 334304

What is Victorinox's Revenue?

Victorinox's estimated revenue for 2024 is $190M.

What does Victorinox do?

In 1884, the Swiss pioneer Karl Elsener founded his cutler's business. A few years later, he paved the way for an unparalleled company history by developing the legendary «Original Swiss Army Knife». Victorinox produces and sells unique, high quality products worldwide which are of practical use in differing areas of life: Swiss Army Knives, Cutlery, Watches, Travel Gear and Fragrances. The head office of the company is in Ibach, Schwyz, in the heart of Switzerland.

What are the monthly traffic metrics for Victorinox?

6/mo Traffic Growth

20.60%

All Time Traffic Growth

Create Free Account

Monthly Hits

1M

Time on Site

3.7Mins

Bounce Rate

42%

How fast is Victorinox growing?

Victorinox has grown by -3.4% in the last 6 months according to SimilarWeb.

How do people interact with Victorinox?

Last month, Victorinox received 1M visitors who spent an average of 3.7 minutes on the website and visited 17.0 different pages per session. Overall, 42% of people bounce on the first visit.

How do people find Victorinox?

274.4k people (24%) visit Victorinox directly. 759.4k (66%) people search for them in Google. Whereas, 52.9k (5%) discover Victorinox through Facebook, Reddit, and YouTube. 10k (1%) visitors come from Victorinox's email newsletters. Finally, 21.4k (1.9%) people come from affiliates and or paid referrals.

Who uses Victorinox?

Victorinox's top market is the United States and they receive 168.9k (14.6%) people.
Then the 2nd is Germany with 143.2k (12.4%).
The 3rd is is Switzerland with 119.4k (10.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Victorinox's ads on Google?

Google Ads

Victorinox - Victorinox Official Store

https://www.victorinox.com/us/en/Products/cms/products

Shop Our Ever Expanding Range Of Products, From Swiss Army Knives To Carry-on Luggage.

Keyword: victorinox

Victorinox Knives | Official Victorinox Website | victorinox.com‎

https://www.victorinox.com/us/en?gclid=EAIaIQobChMIv8XaxZmT3QIVx7HtCh33tA_CEAAYASAAEgIskfD_BwE

Lifetime Warranty On All Knives. Free Shipping on Orders Over $75! Quality Since 1884. Free Returns. Styles: Classic, Limited Edition, SwissCards, SwissTools.

Victorinox Knives - The Official Swiss Army Store

https://www.victorinox.com/us/en/Products/cms/products

Makers Of The Original Swiss Army Knife. 130+ Years Of Quality & Innovation. Full Line Of Victorinox Swiss Army Knives & Multi-Tools Direct From The Manufacturer. Lifetime Warranty. Quality Since 1884. Free Returns. Types: Swiss Army Knives, Cutlery, Watches.

Official Victorinox Website | Shop Kitchen Knives

https://www.victorinox.com/us/en/Products/Cutlery/Chef%27s-Knives/c/CUT_ChefKnives

Explore Victorinox - Embodying Quality, Functionality, & Design For +130 Years. Strive For Perfect Cut. Free Returns & Free Shipping On Orders Over $50. Dishwasher Safe. Locally Sourced Materials. Stainless Steel Blades. Sustainable Products. Life Time Guarantee.

The Swiss Army Knife® - The Official Swiss Army® Store - victorinox.com‎

https://www.victorinox.com/us/en/Products/Swiss-Army-Knives/c/SAK

Lifetime Warranty On All Knives. Free Shipping on Orders >$100! Super Fast Shipping · Free Returns · Quality Since 1884 · Life Time Warranty · Free Shipping Over $75

What do Victorinox's customers say about them?

Review Score

3.2/5

Total Reviews

39

Info

Victorinox AG
5 Star
47.4%
4 Star
10.5%
3 Star
0.0%
2 Star
0.0%
1 Star
42.1%
Read reviews that mention
JAMES

UK Buyers Beware - Expect Customs Charges if order over £135.00

Reviewed on 2021-05-21T12:29:26

UK Buyers Beware - Expect Customs Charges if order over £135.00 They ship from Germany not the UK soif your order is over £135.00 it will be held up by the otherwise unemployable scum that work at Customs until you pay.
read more
Mr Brooks

Bought 2 expensive kitchen knives that…

Reviewed on 2021-03-19T11:44:51

Bought 2 expensive kitchen knives that are simply stunning. Never thought i would get that excited about a knife,these look incredible and perform superbly. I also need to mention their online customer service, simply faultless. An absolute A1 company
read more
John Dallas

Very good customer service and lovely flagship store (London)

Reviewed on 2021-03-08T09:47:29

I bought a special edition swiss spirit knife from Vctx and it is very good quality...you get what you pay for.And most of the knives either don't loose their value or go up in value.
read more
Nicholas D

Order direct from Victorinox if you want to get stung with big customs charges!

Reviewed on 2021-02-27T13:00:58

I’ll begin by saying that I’ve always loved Victorinox products. The products are not the problem.What is the problem is total lack of any kind of literature explaining that when you order direct from Victorinox to the UK you can expect a hefty bill for customs duty, VAT and clearance fees. Maybe I was too naive when placing the order, or should have done more research, however, Victorinox clearly shows “incl. VAT” adjacent to the price, in Sterling, on each product page. They have stores based in the UK. I’m seriously angry that I have had to pay VAT twice, which has cost me half as much again the total price of the order. This has left such a sour taste that I will not purchase anything from Victorinox again, and will most likely never buy any further Victorinox products.
read more
Customer

Lifetime Guarantee.

Reviewed on 2021-02-10T13:39:43

Additional: I received a reassuringly speedy response from Victorinox who have promoted Burton McCall.My knife has now been retuned and Victorinox have offered me a free pouch that I’m waiting for a reply on. My original complaint has been very professionally managed. This company offers a lifetime guarantee on it’s knives so I emailed them about having mine serviced. I received a reply from a company called Burton McCall who apparently deal with their UK servicing. I followed their instructions on sending the knife back and had a confirmation from them that they had received it: so far so good. The problem is that I was given a time of 8-10 weeks with a possible delay due to Covid until I could expect my knife to be returned: I have now been waiting six months. When I enquire about it I keep being told that ‘Switzerland is delayed’ and ‘there is only one lady working in returns.’ I get the feeling I am going to have to take further action to have my knife returned or replaced. Very poor.
read more
Waltraut Schilling

i love coking and there is absolutely…

Reviewed on 2021-02-01T15:02:12

i love coking and there is absolutely no cooking pleasure without a good sharp knife in once hand,so i chose Victorinox to be my companion in this tasks :)))
read more
Jack

Excellent service

Reviewed on 2021-01-20T14:12:28

Excellent service, ordered Friday, delivered Wednesday. Packing, Quality item & good tracking information,Couldn't fault this. Would certainly recommend.
read more
Coseley Boy

Terrible Customer Service, Do Not Use

Reviewed on 2021-01-19T20:39:00

Ordered before Christmas. Delivery shortly after. So far so good. Then, in the new year,I got an email asking how I was enjoying my knife! Only then, after emailing them, was I told the courier couldn’t deliver and it had been returned. Remember, we’re in lockdown, I’m always in and my house has been here for about 70 years. It’s off a main road and on satnavs! I had to wait a week for a refund. Then started getting more emails. One states I’d entered the wrong address. What? I don’t know where I live? I paid by PayPal, which includes my verified address. So even if I struggled to remember where I live, PayPal knows!! More emails asking me how I like my knife and inviting me to leave a review. So I did, stating what a poor show they made of failing to deliver a Swiss Army knife. I got the following response. “ Your opinion is very important to us and the Victorinox community. We appreciate you taking the time to write a review on Camper. Unfortunately your review did not meet with our review guidelines, for this reason we are unable to publish your review on our website as it included the following inappropriate content: You have mentioned a customer service issue. You have mentioned shipping issues.” So it’s inappropriate to mention customer service and shipping issues. I guess that sums up this company. Do not use!
read more

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