Review (August 2025)

Badass cruelty-free, high-pigment makeup. color that goes all day and lasts all night. unsubscribe from beauty telling you to be pretty. be pretty different.

363.9M

Estimated Revenue

1.15M

Website Visitors

2.8/5

Trustpilot Score

What do we know about Urban Decay Cosmetics?

Estimated Revenue (2020)

$363.9M

Total Employees

730

Founded

1996

Industry

Cosmetics

Location

Newport Beach, United States

About

Urban Decay Cosmetics: Badass cruelty-free, high-pigment makeup. Color that goes all day and lasts all night. Unsubscribe from beauty telling you to be pretty. Be PRETTY DIFFERENT.

Social Links

Alexa Ranking: 83163

What is Urban Decay Cosmetics's Revenue?

Urban Decay Cosmetics's estimated revenue for 2024 is $363.9M.

What does Urban Decay Cosmetics do?

It's pretty. Maybe a little twisted. But never prissy. Makeup for your eyes, lips, nails, hair, and skin. It's always beautiful but sometimes unusual. It's makeup for individuals, not for those who want to blend in. Have fun, experiment, toy with a look that borders on dangerous. Shimmer, glitter, sparkle, sheen...use it all and change your face to match your mood. Go from a pixie to a vixen, from a rock star to a starlet. Be who you want to be today, just don't be average. Urban Decay is beauty with an edge. It is feminine, dangerous, and fun...appealing to celebrities, rock stars and anyone who relishes her individuality and dares to express it. Urban Decay is an Equal Opportunity Employer.

What are the monthly traffic metrics for Urbandecay?

6/mo Traffic Growth

-17.10%

All Time Traffic Growth

Create Free Account

Monthly Hits

1M

Time on Site

2.6Mins

Bounce Rate

49%

How fast is Urbandecay growing?

Urbandecay has grown by -49.4% in the last 6 months according to SimilarWeb.

How do people interact with Urbandecay?

Last month, Urbandecay received 1M visitors who spent an average of 2.6 minutes on the website and visited 4.0 different pages per session. Overall, 49% of people bounce on the first visit.

How do people find Urbandecay?

499.3k people (44%) visit Urbandecay directly. 506k (44%) people search for them in Google. Whereas, 49.8k (4%) discover Urbandecay through Facebook, Reddit, and YouTube. 8.9k (1%) visitors come from Urbandecay's email newsletters. Finally, 57.3k (5.0%) people come from affiliates and or paid referrals.

Who uses Urbandecay?

Urbandecay's top market is the United States and they receive 926.8k (80.9%) people.
Then the 2nd is Canada with 21.5k (1.9%).
The 3rd is is United Kingdom with 16.7k (1.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Urbandecay's ads on Google?

Google Ads

Urban Decay Cosmetics - Makeup for Eyes, Lips & Face

https://www.urbandecay.com/

Discover Urban Decay Badass Cruelty-Free, High-Pigment Makeup. Color that Lasts All Day. Shop All Our Bestselling Products and Get Free Shipping on Orders Over $25! Free Samples on Any Order. Naked Ultraviolet is Here. Free Shipping Over $25. Naked Eyeshadow Palettes.

Urban Decay Eyeshadow‎

https://www.urbandecay.com/new-urban-decay-eyeshadows/328.html

Explore UD's Entire Lineup, Including the Cult-Favorite Naked Collection.

UrbanDecay.com - Shop Urban Decay Today‎

http://www.urbandecay.com/on/demandware.store/Sites-urbandecay-us-Site/default/Default-Start?cm_mmc=cpc-_-Brand - Core Terms - Exact 15-_-google-_-Brand Core

Get Hooked on Urban Decay. Score Free Shipping on Orders Over $50 Holiday Collection · UD Beauty Junkies · Moondust · Naked Ultimate Basics

Urban Decay Eyeshadow‎

http://www.urbandecay.com/eyes/eyeshadow

Shop Smooth, Rich, Lasting Shadows. Get Free Shipping on Orders $50+ Makeup That Stays Up · UD Beauty Junkies · Summer Collection · Vice Lipstick

Shop Urban Decay Today | Discover The Hottest Products‎

https://www.urbandecay.com/shop/palettes

Get Hooked on Urban Decay And Score Free Shipping on Orders Over $50. Free Samples. Naked Honey is Here. Free Returns. Naked Eyeshadow Palettes. Types: Eyeshadow Palettes, Eyeshadow, Setting Spray, Lipstick, Foundation, Concealer, Brows.

What do Urbandecay's customers say about them?

Review Score

2.8/5

Total Reviews

11

Info

Urban Decay Cosmetics
5 Star
28.6%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
71.4%
Read reviews that mention
Sophia John

I've been always trying to find a good…

Reviewed on 2021-03-25T20:00:19

I've been always trying to find a good moisturizer for very dry, sensitive skin like mine,then I added retinols to my routine and my skin got even drier. I'm so glad I found these products, great work! Thank you
read more
Louise Mansfield

Awful company

Reviewed on 2021-01-04T20:30:46

Awful company. Do not buy from them. Anything goes wrong and they don't care
Brandi

Terrible company to purchase from

Reviewed on 2021-01-03T16:34:45

Terrible company to purchase from. I placed a order and it said delivered but I never received my package.I contact customer service they told me to file a claim with ups and then they deleted my order out of my account after they sent it so I couldn’t show verification or my order. Total rip off I will ever purchase or recommend purchase from this company. DO NOT GET SCAMMED!!!!
read more
Ellie

Best eyeshadow

Reviewed on 2020-07-01T14:12:00

You will never find a better eyeshadow palette. Naked family is the BEST
Hmarie88

Having the same issue as the others

Reviewed on 2020-05-22T12:53:42

Having the same issue as the others. I ordered a honey palette on May 8th. I decided to check the status today when I realized I hadn’t received it.I wanted to try an urban decay eyeshadow palette because I’d never tried their products before. So when it was half off I was so excited. Checked my emails this morning stating I cancelled my order and they were sorry I changed my mind. Only thing is, I never cancelled my order. Also my information is all good and matches up. So there should’ve been no problems processing it. I took a screenshot of that all to save as proof. Anytime I order online I take screenshots to have proof of orders from any website. So now if I want to try this product I have to pay 50 bucks as opposed to what I had paid which was 27 total. This is really upsetting as a first time customer and now I’ll just stick with my other trusted brands sadly.
read more
Amanda -

Not cool, Urban Decay.

Reviewed on 2020-05-17T23:25:51

I love UD makeup and have been a customer for many years (literally since their first year of business).I usually buy from retailers like Sephora, but recently placed my first order through the company website when they had the 50% sale for the Naked Honey palette. I ordered two. This is what happened: 1. They immediately charged my debit card, but I didn't get an order confirmation email. I signed into my UD account to check the order status and it showed no purchases. 2. I sent an inquiry via the website customer service form asking for info about my order. I received no reply. Repeated this after several days without a reply. 3. I called the customer service line and was put on hold for almost an hour. Eventually, I was disconnected without ever getting to speak to anyone. 4. I sent another email to customer service. Still no reply. As it stands, I'm out over $50 and can't get anyone to contact me about the status of this order.
read more
Briana Jones

Urban Decay’s Website is Flawed

Reviewed on 2020-05-06T15:16:33

I made 2 purchases from Urban Decay’s US website within 1 week of each other. Half of my first order shipped with no issue,while the second half was canceled without an explanation. I received an email saying they were sorry I had changed my mind and canceled my order. But I had not. So I reordered the product again at a higher price because the promotion had ended only to have half of that order canceled again the same way. I tried to call support but could not get through after an hour on hold. Then I initiated a chat session sad was told my credit card info, billing and shipping addresses, email address and phone number must not have matched. But that’s ludicrous because as I said, half of my first order was processed and received without issue. There was no attempt to assist me with the second order or an attempt to honor the sales price at which I had purchased the product. And lastly, I emailed support on each order with absolutely no response. This was an unfortunate experience as these were my first times ordering directly from their site. I will NEVER order from them again. I love their products but I’ll order from a more trusted retailer in the future.
read more

Costco

Shop costco.com for electronics, computers, furniture, outdoor living, appliances, jewelry and more. enjoy low warehouse prices on name-brands products delivered to your door.... More

Category

E-commerce and Shopping

Monthly Traffic

85.47M

51.55%

Ad Spend

$192.2k

Joinhoney

Honey is a browser extension that automatically finds and applies coupon codes at checkout with a single click.... More

Category

Computers Electronics and Technology

Monthly Traffic

18.48M

69.32%

Ad Spend

$832.54k

Mightynetworks

Create or grow a website, community, online course, or paid membership site without coding. 14-day free trial.... More

Category

Business and Consumer Services

Monthly Traffic

503.31k

47.91%

Ad Spend

$918.53k