Review (August 2025)

Book an expert treatment tailored to you at your convenience via urban. your mobile practitioner can be with you within an hour.

5.16M

Estimated Revenue

79.57k

Website Visitors

4.7/5

Trustpilot Score

What do we know about Urban?

Estimated Revenue (2020)

$5.16M

Total Funding

$35.71M

Total Employees

340

Founded

2014

Industry

Health Wellness And Fitness

Last Funding Date

Equity Crowdfunding Sep 2020

About

Urban: Book an expert treatment tailored to you at your convenience via Urban. Your mobile practitioner can be with you within an hour.

Social Links

What is Urban's Revenue?

Urban's estimated revenue for 2024 is $5.16M.

What does Urban do?

We're on a mission to empower people through wellness. That's because we believe that when you feel well, you're empowered to go after everything else in your life. Our app makes it easy to book the treatments you need – massage, nails, skincare and osteopathy – in the comfort of your home. Founded in 2014 by Jack Tang and Giles Williams in response to a wellness industry they considered broken, Urban benefits practitioners and customers alike. On Urban, practitioners take home 72% of bookings. And customers are able to choose between trusted, pre-vetted practitioners, thanks to detailed profiles with personal bios, ratings and reviews. Five years on, and Urban is the number one wellness app in Europe, operating in four cities. But we're not done yet. We envision a world where it's easy for anyone to fit what makes them feel well into their life. With this in mind, we're adding new services and expanding to more cities. We've added a corporate arm to help people fit in wellness at work. It's all part of our ultimate goal: to help our partner-practitioners and customers feel more confident, relaxed, energetic, and empowered. That is the power of well. Discover the power of well – download the Urban app today.

What are the monthly traffic metrics for Urban?

6/mo Traffic Growth

-46.40%

All Time Traffic Growth

Create Free Account

Monthly Hits

80k

Time on Site

2.4Mins

Bounce Rate

47%

How fast is Urban growing?

Urban has grown by 2.2% in the last 6 months according to SimilarWeb.

How do people interact with Urban?

Last month, Urban received 80k visitors who spent an average of 2.4 minutes on the website and visited 6.0 different pages per session. Overall, 47% of people bounce on the first visit.

How do people find Urban?

33.3k people (42%) visit Urban directly. 40.2k (51%) people search for them in Google. Whereas, 790.9 (1%) discover Urban through Facebook, Reddit, and YouTube. 4.1k (5%) visitors come from Urban's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Urban?

Urban's top market is the United Kingdom and they receive 51.3k (64.4%) people.
Then the 2nd is France with 11.8k (14.9%).
The 3rd is is United States with 3.4k (4.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Urban's customers say about them?

Review Score

4.7/5

Total Reviews

1618

Info

Urban
5 Star
85.0%
4 Star
5.0%
3 Star
0.0%
2 Star
5.0%
1 Star
5.0%
Read reviews that mention
Lydia Martin

2 hours notice of cancellation and no reason or apology!

Reviewed on 2021-05-14T11:10:30

I booked a surprise 2 hour massage for my partners birthday. We moved meetings around to make the timing work and he was so excited.Only 2 hours before the booking I got an automated email telling me they had to cancel the appointment. No apology. No call. TERRIBLE CUSTOMER SERVICE! Only when I reached out to them did they give me some generic response that the therapist had to cancel for personal reasons, that they didn’t want to find the replacement therapist, and that they could give me a refund if I wanted but the £100 I paid was in credits on my account so I could book again. AS IF. No consideration for their customers. Terrible service. Cannot be relied upon to follow through with your appointment and give no reason as to why.
read more
Liz J

Pretty good for quick sports massage

Reviewed on 2021-05-12T10:38:14

Pretty good for quick sports massage, but not if you want a spa vibe!
Alison Evans

Excellent pregnancy massage

Reviewed on 2021-05-10T12:00:05

Excellent pregnancy massage. Booked same day, very professional and mindful of Covid.Will book again
read more
LW

Best decision I’ve made!

Reviewed on 2021-05-08T20:16:02

Very professional and clearly knew what he was doing (had a bad leg and was very careful but attentive to the issue area).It was relaxing and just what I needed! So nice to do from the comfort of my own home.
read more
Ms Samantha Gerson

On time and just what I needed

Reviewed on 2021-05-08T18:16:03

Her speciality is Thai, but her deep tissue was really good. She also gave me great exercises.
Loredana

Easy to use

Reviewed on 2021-05-08T16:05:33

App very easy to use, professional service, happy overall
PenelBloom

Excellent service with wonderful…

Reviewed on 2021-05-02T09:45:16

Excellent service with wonderful therapist. Easy to book and contact.
Mia

Service was amazing

Reviewed on 2021-05-02T08:40:19

Service was amazing and very professional

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