Review (August 2025)

The original buyer's guide for men, filled with the world's best gear, apparel, and automobiles.

3.39M

Estimated Revenue

2.71M

Website Visitors

4/5

Trustpilot Score

What do we know about Uncrate?

Estimated Revenue (2020)

$3.39M

Total Employees

7

Founded

2005

Industry

Publishing

Location

Memphis, United States

About

Uncrate: The original buyer's guide for men, filled with the world's best gear, apparel, and automobiles.

Social Links

Alexa Ranking: 8604

What is Uncrate's Revenue?

Uncrate's estimated revenue for 2024 is $3.39M.

What does Uncrate do?

Founded in 2005, Uncrate is the original buyer's guide for men, both online and in print. Widely known for uncovering the best men's gear, automobiles, and apparel, Uncrate reaches a large, influential audience of more than 2 million discerning men every month, making it the largest publication dedicated to men's gear and style. Uncrate was also named to Time Magazine's 50 Best Websites list.

What are the monthly traffic metrics for Uncrate?

6/mo Traffic Growth

2.70%

All Time Traffic Growth

Create Free Account

Monthly Hits

3M

Time on Site

2.0Mins

Bounce Rate

57%

How fast is Uncrate growing?

Uncrate has grown by -12.9% in the last 6 months according to SimilarWeb.

How do people interact with Uncrate?

Last month, Uncrate received 3M visitors who spent an average of 2.0 minutes on the website and visited 2.0 different pages per session. Overall, 57% of people bounce on the first visit.

How do people find Uncrate?

2.3M people (83%) visit Uncrate directly. 326.7k (12%) people search for them in Google. Whereas, 45.3k (2%) discover Uncrate through Facebook, Reddit, and YouTube. 11.9k (0%) visitors come from Uncrate's email newsletters. Finally, 3.2k (0.1%) people come from affiliates and or paid referrals.

Who uses Uncrate?

Uncrate's top market is the United States and they receive 1.8M (68.3%) people.
Then the 2nd is Canada with 149.8k (5.5%).
The 3rd is is United Kingdom with 115.2k (4.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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