Review (March 2024)

Ulta beauty offers customers prestige & mass cosmetics, makeup, fragrance, skincare, bath & body, haircare tools & salon. bareminerals, smashbox, murad & more.

6.39B

Estimated Revenue

49.49M

Website Visitors

1.5/5

Trustpilot Score

What do we know about Ulta Beauty?

Estimated Revenue (2020)

$6.39B

Total Employees

21000

Founded

1990

Industry

Retail

Location

Bolingbrook, United States

About

Ulta Beauty: ULTA Beauty offers customers prestige & mass cosmetics, makeup, fragrance, skincare, bath & body, haircare tools & salon. bareMinerals, Smashbox, Murad & more.

Social Links

Alexa Ranking: 2409

What is Ulta Beauty's Revenue?

Ulta Beauty's estimated revenue for 2023 is $6.39B.

What does Ulta Beauty do?

At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. In 1990, the Company reinvented the beauty retail experience by offering a new way to shop for beauty – bringing together all things beauty, all in one place. Today, Ulta Beauty has grown to become the top national retailer offering the complete beauty experience. Ulta Beauty brings possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty's own private label. Ulta Beauty also offers a full-service salon in every store featuring hair, skin, brow, and make-up services. Ulta Beauty is recognized for its commitment to personalized service, fun and inviting stores and our industry-leading Ultamate Rewards loyalty program.

What are the monthly traffic metrics for Ulta?

6/mo Traffic Growth

-19.10%

All Time Traffic Growth

Create Free Account

Monthly Hits

49M

Time on Site

4.0Mins

Bounce Rate

54%

How fast is Ulta growing?

Ulta has grown by 2.7% in the last 6 months according to SimilarWeb.

How do people interact with Ulta?

Last month, Ulta received 49M visitors who spent an average of 4.0 minutes on the website and visited 4.0 different pages per session. Overall, 54% of people bounce on the first visit.

How do people find Ulta?

20.4M people (41%) visit Ulta directly. 22.5M (45%) people search for them in Google. Whereas, 1.7M (3%) discover Ulta through Facebook, Reddit, and YouTube. 675.6k (1%) visitors come from Ulta's email newsletters. Finally, 2.1M (4.3%) people come from affiliates and or paid referrals.

Who uses Ulta?

Ulta's top market is the United States and they receive 46.3M (93.6%) people.
Then the 2nd is Canada with 460k (0.9%).
The 3rd is is United Kingdom with 254.1k (0.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Ulta's ads on Google?

Google Ads

ULTA.com - Ulta Beauty Official Site - Buy Your Beauty Products Now‎

http://www.ulta.com/?cmpid=PS_Brand!google!Brand

Choose Free Samples On Every Order. Find A Store · Gift Cards Available · Book An Appointment 71 - 03 80th Street‎ - (718) 326-4968‎ - Open today · 10:00 AM – 9:00 PM Thursday 10:00 AM – 9:00 PM Friday 10:00 AM – 9:00 PM Saturday 10:00 AM – 9:00 PM Sunday

Ulta.com - Ulta Beauty Official Site - $3.50 Off $15 Coupon Code‎

https://www.ulta.com/?cmpid=PS_Brand!google!Brand&CAWELAID=330000200000040787&CAPCID=242442205826&cadevice=c&agid=8628001350&catci=kwd-350404560&gclid=EAIaIQobChMI65r6_pmM2QIVDdi9Ch0LuA2FEAAYASAAEgInhvD_BwE

Rating for ulta.com: 4.8 Find Code On Sale & Coupons Page. Choose Free Samples on Every Order! 71 - 03 80th St, Glendale, NY‎ - ‎Open today · 11:00 AM – 6:00 PM Sunday 11:00 AM – 6:00 PM Monday 10:00 AM – 9:00 PM Tuesday 10:00 AM – 9:00 PM Wednesday 10:00

Ulta.com | Ulta Coupon | Memorial Day Sale | Up To 50% Off

https://www.ulta.com/global/ulta-coupon.jsp

Shop Ulta Beauty's Memorial Day Sale For Deals Up To 50% Off Top Brands.

ULTA Beauty Official Site | $3.50 Off $15 Coupon Code‎

https://www.ulta.com/ulta/global/ulta-coupon.jsp?cmpid=PS_Brand!google!Brand&CAWELAID=330000200000040754&CATRK=SPFID-1&CAAGID=996789630&CATCI=kwd-55821460&CAPCID=259251885270&CADevice=c&gclid=EAIaIQobChMIidvItcra4wIVk4BwCh3OggVFEAAYAiAAEgJLJvD_BwE

Rating for ulta.com: 4.8 - Order accuracy: 95–100% Find Code On Sale & Coupons Page. Choose Free Samples on Every Order! Free Shipping Over $35. Earn ULTAmate Rewards. 71 - 03 80th St, Glendale, NY‎ - ‎Open today · 10:00 AM – 9:00 PM Monday 10:00 AM – 9:0

Ulta.coupons - Summer Sale

https://www.ulta.com/ulta/global/ulta-coupon.jsp

Shop Ulta Beauty's Summer Sale For Up To 50% Off Makeup, Skincare, Haircare & More. This Week Only, Online Only! Free Shipping Over $35. Earn ULTAmate Rewards. Brands: Morphe, Tarte, Too Faced, Drybar, The Ordinary, Benefit, Redken, Urban Decay, Colourpop.

What do Ulta's customers say about them?

Review Score

1.5/5

Total Reviews

898

Info

Ulta Beauty
5 Star
5.0%
4 Star
5.0%
3 Star
0.0%
2 Star
0.0%
1 Star
90.0%
Read reviews that mention
Misty W

No more ulta

Reviewed on 2021-04-06T14:42:18

I will no longer shop here! Please choose Sephora! They have much better customer service andvalue.
read more
Sara Miller

Horrible customer service

Reviewed on 2021-04-05T14:31:41

Horrible customer service, very unhelpful. I had to do the online chat because understanding the rep over the phone was nearly impossible,both reps were unhelpful and did not even attempt to correct the situation. I will never, ever order from this company again.
read more
Trixie

Terrible customer service

Reviewed on 2021-04-05T13:12:07

I went into my local Ulta store looking for a lip product. There was one left but the tamper seal was broken and an employee suspected it was used by another customer.I placed the order online and ordered 2 colors. One came with the tamper seal intact but the color lip product that was open in the store, had the tamper seal missing again when it arrived by mail. I called and asked if they shipped this from my local store or the warehouse. I was told the warehouse. I then asked why there were products coming from the warehouse with broken tamper seals (being sent to customers and possibly stores with broken seals). And by broken seals, I mean the seal was peeled back (leaving residue where it should’ve been in tact) and pushed down inside of the box. There was an issue when having the replacement ordered. Starting with the rep assuring me that ordering a replacement was him doing me a favor. We discussed making sure ups could come and pick up the item before issuing a replacement. The rep assured me then ordered the replacement, then immediately told me ups was noting guaranteed to pick it up. Then, the shipping label never came via email. Called back weeks later and ran into another issue with the label. After offering to verify many methods (email, shipping address, order number), i was refused a reshipment of the label by a supervisor. I’m disgusted at the customer service provided. Now I have this lip product with a broken seal and the replacement and no label. Disgusting with both interactions with guest services. I don’t want a coupon because I never want to shop here again.
read more
Brenda D.

Why do they even call themselves "Customer Service"?

Reviewed on 2021-04-03T20:33:23

I'm a platinum member for 3 years now and I've never dealt with such terrible customer service.It's so useless to call them for help. Waste of time. I ordered a product on their 21 daya of beauty sale. A week later no carrier movement so I emailed just to check. They reply saying a refund had been issued and nothing about a replacement. I sent another email about a replacement. They replied saying that because they had issued a refund they couldn't send me a replacement. Uuummm but I never asked for a refund in the first place; just on status!!! So I finally called them n they just repeated the same dumb thing. What's worse is the rep told me "but you can go ahead and order it again today". I know that!!!! But "Are you going to give me a coupon code so I can get the same sale price?" "No sorry we can't do that". Aaghh! What is even the point!!! So stupid. Completely deters a buyer from ordering anything on their app.
read more
Kristie Mckee

If you want to get in on a promotional…

Reviewed on 2021-04-03T15:36:22

If you want to get in on a promotional offer do it first thing in the morning. I tried getting a promotional offer,the order went through and the next day the entire order was cancelled. They told me all 7 of my items were out of stock. I went on line and they are now available but at full price. RIP OFF!!!!!! Dishonest company and I use to spend a ton of money with them. I guess I will start using Sephora!
read more
Mario Mathis

Ulta has a huge variety and caters to…

Reviewed on 2021-04-02T18:52:14

Ulta has a huge variety and caters to my different budgets, everything is clearly displayed and helpis wonderful.
read more
Elle

VERY Rude to Loyal Customers

Reviewed on 2021-04-02T14:01:59

I called because I made a payment a couple of days before it was due. It was for three times the minimum payment.By a day past the due date, the phone system and the app both showed I still owed my minimum payment. The calendar date was highlighted bright red. Every indication was that my payment hadn't been acknowledged, despite clearing my bank. I was very polite and asked to check on the status of it, because it was displaying oddly. The rep on the phone was outrighly hateful and condescending and just kept repeating that I should scroll to the bottom of the screen to see my payment. Honestly, I already had done that and was still concerned because of the rest of what I was seeing. I don't understand treating people that way. You're being paid for a service I can get a lot of other places. I'm a diamond member, too, which I did not mention to the rep. It's not like I don't spend a decent amount of money with Ulta.
read more
Alicia Brooks

Terrible Customer Service at East 86th St. ULTA Salon

Reviewed on 2021-03-31T17:59:20

I have been a salon customer at the 188 East 86th St. Ulta Salon for over four years.Ever since the Manager Cielo left and Jennifer became the manager, I have had problems with the salon honoring my confirmed appointments and the rudeness with which I am treated by Jennifer. Today, for the third time, I showed up for my text-confirmed appointment and was told that there was a "mix-up" and that I had no appointment. No one, including Jennifer, apologized for wasting my time and she could not have cared less that this happened. I have been a loyal customer--sometimes going to the ulta salon up to three times per week. I deserve better treatment and for ulta to have the professionalism to honor my scheduled appointments. I am very disappointed in the way I have been treated. Utla's appointment system is clearly disorganized and they don't care about their customers.
read more

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