Review (August 2025)

Daily news and analysis about the food tech revolution

1.45M

Estimated Revenue

258.18k

Website Visitors

4/5

Trustpilot Score

What do we know about The Spoon?

Estimated Revenue (2020)

$1.45M

Total Employees

10

Founded

2016

Industry

Publishing

Location

Seattle, United States

About

The Spoon: Daily news and analysis about the food tech revolution

Social Links

Alexa Ranking: 64217

What is The Spoon's Revenue?

The Spoon's estimated revenue for 2024 is $1.45M.

What does The Spoon do?

The Spoon provides daily analysis and reporting about the food tech revolution. We talk to the innovators, disruptors and creators helping to reinvent food, cooking and the kitchen and bring those conversations to you in the form of interviews, deep dive analysis, podcasts and video. The Spoon is a sister site to the Smart Kitchen Summit, the leading executive summit that brings together executives in the food, appliance, retail and kitchen industries to map the future together. The Spoon and the Smart Kitchen Summit were both created by Michael Wolf, a food lover, technology analyst, author, former VP of Research at seminal tech blog Gigaom, writer for Forbes, podcaster and digital home expert. If you would like to advertise on The Spoon to reach our two hundred thousand highly engaged monthly readers, drop us a line. If you would like to write for The Spoon, we’d like to hear from you as well. If you have a tip or a cool piece of food tech, tell Mike on Twitter and he might just write about it.

What are the monthly traffic metrics for Thespoon?

6/mo Traffic Growth

-39.00%

All Time Traffic Growth

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Monthly Hits

258k

Time on Site

1.0Mins

Bounce Rate

76%

How fast is Thespoon growing?

Thespoon has grown by 16.0% in the last 6 months according to SimilarWeb.

How do people interact with Thespoon?

Last month, Thespoon received 258k visitors who spent an average of 1.0 minutes on the website and visited 1.0 different pages per session. Overall, 76% of people bounce on the first visit.

How do people find Thespoon?

61.7k people (24%) visit Thespoon directly. 165.9k (64%) people search for them in Google. Whereas, 15.3k (6%) discover Thespoon through Facebook, Reddit, and YouTube. 5k (2%) visitors come from Thespoon's email newsletters. Finally, 126.2 (0.0%) people come from affiliates and or paid referrals.

Who uses Thespoon?

Thespoon's top market is the United States and they receive 134.6k (52.1%) people.
Then the 2nd is United Kingdom with 10.5k (4.1%).
The 3rd is is Canada with 9.7k (3.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

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