Theouai: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

What do we know about OUAI?

Estimated Revenue (2020)

$7M

Total Employees

52 Founded

2015

Industry

Cosmetics

Location

Los Angeles, United States

About

OUAI: Cult favorite hair & body care products made with good-for-you ingredients & signature scents. For every hair & skin type. Created by celebrity stylist Jen Atkin.

Social Links

What is OUAI's Revenue?

OUAI's estimated revenue for 2024 is $7M.

What does OUAI do?

We believe that life is hard and looking good should be easy. We're giving you realistic goals that you can actually achieve—with quick how-to videos, so you're always ready for that selfie situation. A brand that looks dope enough to Instagram, but epic enough to actually get the job done? Yes OUAI. OUAI restores hair health from the outside and from within, through effective haircare products and proven nutritional supplements developed by an MD. Our shampoos and conditioners are sulfate-free and employ smart keratin to repair and improve hair strength. Even our styling products are designed to nourish hair and bring out its natural beauty.

What are the monthly traffic metrics for Theouai?

6/mo Traffic Growth

-18.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

304k

Time on Site

1.0Mins

Bounce Rate

60%

How fast is Theouai growing?

Theouai has grown by 39.5% in the last 6 months according to SimilarWeb.

How do people interact with Theouai?

Last month, Theouai received 304k visitors who spent an average of 1.0 minutes on the website and visited 2.0 different pages per session. Overall, 60% of people bounce on the first visit.

How do people find Theouai?

61.6k people (20%) visit Theouai directly. 211.8k (70%) people search for them in Google. Whereas, 14.9k (5%) discover Theouai through Facebook, Reddit, and YouTube. 7k (2%) visitors come from Theouai's email newsletters. Finally, 1.1k (0.4%) people come from affiliates and or paid referrals.

Who uses Theouai?

Theouai's top market is the United States and they receive 198.5k (65.3%) people.
Then the 2nd is Canada with 18.8k (6.2%).
The 3rd is is Australia with 10.1k (3.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Theouai's ads on Google?

Google Ads

OUAI Haircare | 20% Off Black Friday Sale‎

https://theouai.com/

Ouai's Black Friday Sale, Get 20% Off Your Order When You Spend $50 On Any Products. Hurry Up & Stock Up On Your Favorite Ouai Products, Sale Ends On 12/1. Shop Now!

Theouai.com | OUAI Because Every Day | Should Be A Good Hair Day‎

https://theouai.com/collections/all

OUAI To Good Hair Starts From Within. Follow Our Prescription & Boom Hair Goals Haircare For Real Women · TSA Approved Travel Sizes · Free Samples Every Order Types: Hair Spray, Wave Spray, Dry Shampoo, Hair Oil, Soft Hair Spray, Soft Mousse, Finishing Cr

All The OUAI Up Kit | Boost Your Hairs Altitude | TheOUAI.com‎

https://theouai.com/products/all-the-ouai-up

Fly high with our volume enhancing All the OUAI Up kit. TSA approved trio includes three travel sizes to deliver anywhere, anytime volume boost. Haircare For Real Women. Dry Shampoo Foam. OUAI Addicted. Free Samples Every Order. TSA Approved Travel Sizes.

Reviews & Testimonials of - OUAI Haircare by Jen Atkin - theouai.com‎

https://theouai.com/collections/all

Official Site - Simple, Classic, Affordable. Free Samples With Every Purchase. Free Samples Every Order · TSA Approved Travel Sizes · Haircare For Real Women

OUAI Hair Oil smoothes frizz & - seals split ends - theouai.com‎

https://theouai.com/products/hair-oil

Cosmopolitan's Best Newbie Brand & Nylon's Beauty Hit List: Best Hair Oil Free Shipping Over $50 · Allure 2016 Award Winner · Haircare for Real Women · Dry Shampoo Foam

What do Theouai's customers say about them?

Review Score

3.7/5

Total Reviews

3 Info

OUAI Haircare

5 Star

66.7%

4 Star

0.0%

3 Star

33.3%

2 Star

0.0%

1 Star

0.0%

Read reviews that mention

Jessica Sykes

Ok but overrated

Reviewed on 2021-01-27T13:04:36

I personally find Ouai products to be overrated. Maybe it's the influencer and celeb hype around the brand but I'm surprised they have such great reviews when I find other brands are so much better.

Bought products for my sons Christmas…

Reviewed on 2020-12-11T06:59:02

Bought products for my sons Christmas present. Unfortunately I missed the deliveries and product was returned to Ouai.

Excellent store

Reviewed on 2019-08-28T08:36:02

Excellent store! Price is reasonable. Just ordered now and will leave feedback after item arrived.

Review (August 2025)

Take your hair, body and lifestyle routines to the next level with ouai's award-winning products and signature scents created by celebrity stylist jen atkin.

Estimated Revenue (2020)

$7M

Total Employees

52

Founded

2015

Industry

Cosmetics

Location

Los Angeles, United States

About

OUAI: Cult favorite hair & body care products made with good-for-you ingredients & signature scents. For every hair & skin type. Created by celebrity stylist Jen Atkin.

Social Links

What is OUAI's Revenue?

OUAI's estimated revenue for 2024 is $7M.

What does OUAI do?

6/mo Traffic Growth

-18.50%

All Time Traffic Growth

Monthly Hits

304k

Time on Site

1.0Mins

Pages per Visit

2.0

Bounce Rate

60%

How fast is Theouai growing?

Theouai has grown by 39.5% in the last 6 months according to SimilarWeb.

How do people interact with Theouai?

Last month, Theouai received 304k visitors who spent an average of 1.0 minutes on the website and visited 2.0 different pages per session. Overall, 60% of people bounce on the first visit.

How do people find Theouai?

61.6k people (20%) visit Theouai directly. 211.8k (70%) people search for them in Google. Whereas, 14.9k (5%) discover Theouai through Facebook, Reddit, and YouTube. 7k (2%) visitors come from Theouai's email newsletters. Finally, 1.1k (0.4%) people come from affiliates and or paid referrals.

Who uses Theouai?

Theouai's top market is the United States and they receive 198.5k (65.3%) people.Then the 2nd is Canada with 18.8k (6.2%).The 3rd is is Australia with 10.1k (3.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

Review Score

3.7/5

Total Reviews

3

Info

Read reviews that mention

Ok but overrated

Bought products for my sons Christmas…

Excellent store

Theouai's top market is the United States and they receive 198.5k (65.3%) people.
Then the 2nd is Canada with 18.8k (6.2%).
The 3rd is is Australia with 10.1k (3.3%).