Review (August 2025)

View the latest news and breaking news for u.s., world, entertainment, politics and health news for african americans

8.88M

Estimated Revenue

2.74M

Website Visitors

4/5

Trustpilot Score

What do we know about theGrio?

Estimated Revenue (2020)

$8.88M

Total Employees

46

Founded

2009

Industry

Online Media

Location

New York, United States

About

theGrio: View the latest news and breaking news for U.S., world, entertainment, politics and health news for African Americans

Social Links

Alexa Ranking: 58896

What is theGrio's Revenue?

theGrio's estimated revenue for 2024 is $8.88M.

What does theGrio do?

TheGrio.com, owned by Entertainment Studios LLC, is the first video-centric news community site devoted to providing African-Americans with stories and perspectives that appeal to them but are underrepresented in existing national news outlets. TheGrio features aggregated and original video packages, news articles, and blogs on topics from breaking news, politics, health, business, and entertainment, which concern its niche audience. The goal of TheGrio is to be the news portal that satisfies the desire of African-Americans to stay informed and connected with their community. TheGrio's editorial mandate is to focus on news and events that have a unique interest and/or pronounced impact within the national African Americans audience.

What are the monthly traffic metrics for Thegrio?

6/mo Traffic Growth

-30.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

3M

Time on Site

0.8Mins

Bounce Rate

79%

How fast is Thegrio growing?

Thegrio has grown by 1.1% in the last 6 months according to SimilarWeb.

How do people interact with Thegrio?

Last month, Thegrio received 3M visitors who spent an average of 0.8 minutes on the website and visited 1.0 different pages per session. Overall, 79% of people bounce on the first visit.

How do people find Thegrio?

777.6k people (28%) visit Thegrio directly. 813k (30%) people search for them in Google. Whereas, 913.3k (33%) discover Thegrio through Facebook, Reddit, and YouTube. 5.6k (0%) visitors come from Thegrio's email newsletters. Finally, 57.6k (2.1%) people come from affiliates and or paid referrals.

Who uses Thegrio?

Thegrio's top market is the United States and they receive 2.4M (87.4%) people.
Then the 2nd is Canada with 52.5k (1.9%).
The 3rd is is United Kingdom with 47.2k (1.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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Category

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Monthly Traffic

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-7.03%

Ad Spend

$41.35k

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Category

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Monthly Traffic

65.26M

0.41%

Ad Spend

$274.45k

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Category

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Monthly Traffic

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11.45%

Ad Spend

$40.93k