Review (August 2025)

The financial brand is the #1 site in the world for senior-level executives in the banking industry — strategic insights, practical ideas and actionable intelligence.

2.4M

Estimated Revenue

180.56k

Website Visitors

4/5

Trustpilot Score

What do we know about The Financial Brand - Ideas & Insights for Financial Marketers?

Estimated Revenue (2020)

$2.4M

Total Employees

12

Founded

2007

Industry

Financial Services

Location

Seattle, United States

About

The Financial Brand - Ideas & Insights for Financial Marketers: The Financial Brand is the #1 site in the world for senior-level executives in the banking industry — strategic insights, practical ideas and actionable intelligence.

Social Links

Alexa Ranking: 35144

What is The Financial Brand - Ideas & Insights for Financial Marketers's Revenue?

The Financial Brand - Ideas & Insights for Financial Marketers's estimated revenue for 2024 is $2.4M.

What does The Financial Brand - Ideas & Insights for Financial Marketers do?

The Financial Brand is an online publication delivering ideas and insights on a wide range of issues reshaping the retail banking industry today. It is the singular resource for senior-level executives looking to build and grow financial brands, with over 2 million readers in 200+ countries. With a razor-sharp focus, The Financial Brand provides strategic analysis, real-world case studies and practical advice to banks and credit unions around the world. We also host The Financial Brand Forum, the banking world's most elite conference on marketing, CX and digital transformation. Every Spring, over 2,000+ of the best and brightest minds in banking convene for three days to learn the latest trends, new innovations and advanced techniques that are transforming the financial industry today.

What are the monthly traffic metrics for Thefinancialbrand?

6/mo Traffic Growth

-23.20%

All Time Traffic Growth

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Monthly Hits

181k

Time on Site

1.6Mins

Bounce Rate

73%

How fast is Thefinancialbrand growing?

Thefinancialbrand has grown by 6.9% in the last 6 months according to SimilarWeb.

How do people interact with Thefinancialbrand?

Last month, Thefinancialbrand received 181k visitors who spent an average of 1.6 minutes on the website and visited 1.0 different pages per session. Overall, 73% of people bounce on the first visit.

How do people find Thefinancialbrand?

62.2k people (34%) visit Thefinancialbrand directly. 100.3k (56%) people search for them in Google. Whereas, 8.7k (5%) discover Thefinancialbrand through Facebook, Reddit, and YouTube. 1.4k (1%) visitors come from Thefinancialbrand's email newsletters. Finally, 191.4 (0.1%) people come from affiliates and or paid referrals.

Who uses Thefinancialbrand?

Thefinancialbrand's top market is the United States and they receive 78.7k (43.6%) people.
Then the 2nd is India with 13.6k (7.5%).
The 3rd is is United Kingdom with 6k (3.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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