Tapad: See Their Revenue, Competitors, Traffic, and Reviews (July 2025)

Review (July 2025)

Connecting brands to consumers across devices

25M

Estimated Revenue

1.24M

Website Visitors

4/5

Trustpilot Score

What do we know about Tapad?

Estimated Revenue (2020)

$25M

Total Funding

$37.8M

Total Employees

110 Founded

2010

Industry

Marketing And Advertising

Last Funding Date

Series B May 2015

Location

New York, United States

About

Tapad: Connecting brands to consumers across devices

Social Links

Alexa Ranking: 405863

What is Tapad's Revenue?

Tapad's estimated revenue for 2024 is $25M.

What does Tapad do?

Tapad is where big data meets personalization. Brands and marketers are faced with the challenge of needing to deliver personalized, relevant messages to vast audiences of consumers who all behave differently, use different devices, and who increasingly expect personalized communications as standard. With privacy at the forefront, The Tapad Graph combines the company's proprietary Device Graph™ with behavioral signals so marketers can finally see their customers as unique individuals, and ultimately, deliver personalization at scale. Tapad Inc. is the marketing technology company reinventing personalization for the modern marketer through its identity-driven solutions. The company's signature Tapad Graph connects millions of consumers across billions of devices. The world's largest brands and most effective marketers entrust Tapad to provide an accurate, privacy-conscious and unified approach to connecting with consumers across screens. Tapad is based in New York and has offices in Chicago, London, Oslo, Singapore and Tokyo. Tapad's numerous awards include: Forbes' Most Promising Companies, Deloitte's Technology Fast 500, Crain's Fast 50, TMCnet Tech Culture Award and Global Startup Award's "Startup Founder of the Year."

What are the monthly traffic metrics for Tapad?

6/mo Traffic Growth

-98.00%

All Time Traffic Growth

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Monthly Hits

1M

Time on Site

0.2Mins

Bounce Rate

89%

How fast is Tapad growing?

Tapad has grown by -71.7% in the last 6 months according to SimilarWeb.

How do people interact with Tapad?

Last month, Tapad received 1M visitors who spent an average of 0.2 minutes on the website and visited 1.0 different pages per session. Overall, 89% of people bounce on the first visit.

How do people find Tapad?

1.2M people (99%) visit Tapad directly. 4k (0%) people search for them in Google. Whereas, 4.7k (0%) discover Tapad through Facebook, Reddit, and YouTube. 321.6 (0%) visitors come from Tapad's email newsletters. Finally, 7.9 (0.0%) people come from affiliates and or paid referrals.

Who uses Tapad?

Tapad's top market is the United States and they receive 206.6k (16.7%) people.
Then the 2nd is France with 72.1k (5.8%).
The 3rd is is Brazil with 66.2k (5.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Tapad's ads on Google?

Google Ads

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