Review (August 2025)

Taco bell's dining rooms are open! come over and dine-in at participating locations today. download the taco bell app to find taco bell near you!

2B

Estimated Revenue

9.57M

Website Visitors

2/5

Trustpilot Score

What do we know about Taco Bell?

Estimated Revenue (2020)

$2B

Total Funding

$13.7M

Total Employees

38000

Founded

1962

Industry

Restaurants

Last Funding Date

Debt Financing Nov 2006

Location

Irvine, United States

About

Taco Bell: DRIVE-THRU & DELIVERY ARE OPEN! We are here for you. Drive up and pick up your Taco Bell faves or get it delivered.

Social Links

Alexa Ranking: 97811

What is Taco Bell's Revenue?

Taco Bell's estimated revenue for 2024 is $2B.

What does Taco Bell do?

At Taco Bell, we've had innovation on our mind since Glen Bell opened the first restaurant in 1962 in Downey, California. Always hungry for Más, we've grown to be a culture-centric, lifestyle brand that provides craveable, affordable Mexican-inspired food. We also provide educational opportunities and serve the community through our nonprofit organization, the Taco Bell® Foundation™, and connect fans with their passions through programs such as the Live Más Scholarship program. In 2018, according to the Harris Poll EquiTrend Study, we were named America's favorite Mexican restaurant. We're always striving for Más.

What are the monthly traffic metrics for Tacobell?

6/mo Traffic Growth

24.70%

All Time Traffic Growth

Create Free Account

Monthly Hits

10M

Time on Site

3.2Mins

Bounce Rate

45%

How fast is Tacobell growing?

Tacobell has grown by 8.9% in the last 6 months according to SimilarWeb.

How do people interact with Tacobell?

Last month, Tacobell received 10M visitors who spent an average of 3.2 minutes on the website and visited 4.0 different pages per session. Overall, 45% of people bounce on the first visit.

How do people find Tacobell?

2.6M people (27%) visit Tacobell directly. 6.2M (65%) people search for them in Google. Whereas, 163.4k (2%) discover Tacobell through Facebook, Reddit, and YouTube. 65.3k (1%) visitors come from Tacobell's email newsletters. Finally, 299.5k (3.1%) people come from affiliates and or paid referrals.

Who uses Tacobell?

Tacobell's top market is the United States and they receive 9.5M (98.8%) people.
Then the 2nd is Canada with 18.4k (0.2%).
The 3rd is is India with 11.7k (0.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Tacobell's ads on Google?

Google Ads

tacobell.com - Taco Bell - Now Hiring‎

https://www.tacobell.com/careers

We'll give you experience and celebrate your success. Live Más.

Taco Bell Careers | Now Hiring | TacoBell.com

https://www.tacobell.com/careers

We'll give you experience and celebrate your success. Live Más. Love the food! Love what you do. Try new things. Live Más. Positions Available. Search Jobs Now. Types: Team Members, Shift Leaders, Managers.

Taco Bell Jobs Apply Online - Taco Bell

https://www.tacobell.com/careers

We are here for you. Drive up and pick up your Taco Bell faves or get it delivered. Want to Be Part of the Most Innovative Brands in the World? Find Your Nearest Job. Positions Available. Search Jobs Now. Types: Team Members, Shift Leaders, Managers.

Tacobell.com - Taco Bell Careers - Apply Today‎

https://www.tacobell.com/careers

Love the food! Love what you do. Try new things. Live Más.

Taco Bell Careers | Apply Today‎

https://www.tacobell.com/careers

Love the food! Love what you do. Try new things. Live Más. Download Mobile App. One-Stop Shop. Highlights: Mobile App Available, Gift Cards Available.

What do Tacobell's customers say about them?

Review Score

2/5

Total Reviews

372

Info

Taco Bell
5 Star
5.0%
4 Star
10.0%
3 Star
20.0%
2 Star
5.0%
1 Star
60.0%
Read reviews that mention
Telling it like it is

A frustrating & rather flat dining experience

Reviewed on 2021-05-19T14:17:52

This iconic brand recently opened in my area and i was excited to try their products for the first time.Like many takeaways these days they had giant mobile-phone type screens to order on (i find this a bit cold & impersonal, but i suppose it caters to youngsters who struggle to function without their phones). I also found the menu a bit confusing as it stated the name of things with "extras" underneath. I wasn't sure if this meant, rather like pizzas, the prices stated were for empty taco's which you then had to fill up with these "extras" of your choice or if the extras meant double helpings of what already came in them. Despite this the staff member i spoke to was friendly & polite & i was served quickly. Now..the food. A bit hit & miss unfortunately. After having to dispense my own drink (whatever happened to customer service) i sat down to eat. The quesadilla was a decent size but the bland chewy cheese overwhelmed the chicken which was rendered tasteless. The crunchy taco i had was rather pitiful. Tiny, flat, with a thin sliver of beef, bland cheese & lettuce which was all too finely grated & chopped for my liking. The seasoned fries were good & the highlight for me. The churros were a bit gnarly & chewy but the dulce de leche that came with them was delicious. Presentation & portion sizes may be the fault of the particular branch i went to, but if this is anything to go by, i won't be rushing back.
read more
Anon y mous

I love your food, thanks for being there!

Reviewed on 2021-05-16T15:50:17

I love your food, thanks for everyone's hard work during COVID and being essential employees here in Poki Idaho and everywhere else.May your tacos forever be covered in delicious taco sauce. Stop jacking those prices up lol.
read more
Alicia Burt

So this is more so not for a restaurant…

Reviewed on 2021-05-11T15:56:44

So this is more for Taco Bell and not a restaurant. I'm so disappointed that you removed the Mexican pizza from the menu I was super hungry and I wanted a Mexican pizza.Not realizing that it was removed from the menu. I had to get out of line and find something else. Bring it back bring it back bring it baaaaccckkkk!!! I don't even go to Taco Bell anymore because you no longer have the Mexican Pizza, so sad???
read more
Tony

Please don't risk this if you are vegan…

Reviewed on 2021-05-08T10:04:08

Please don't risk this if you are vegan / vegetarian / allergic. Just been given a meat chalupa instead of the vegetarian version I clearly ordered in Woking.Had it confirmed there is no way to mark dietary requirements on the order. Not going to miss it.
read more
Jake Mertes

Taco Bell during Covid sucks

Reviewed on 2021-05-07T03:40:10

None of the tacobells in Davenport Iowa know how to operate under covid. They act like they weren’tdumb just because they have to social distance and can’t let people inside
read more
Barbara Griesler

Has anyone ever tried to cancel a taco…

Reviewed on 2021-05-06T21:08:44

Has anyone ever tried to cancel a taco bell order? It's IMPOSSIBLE. TB lost a sale because I couldn'tcancel my order and start over.
read more
Ethan Herbert

Their food is delicious but they they…

Reviewed on 2021-05-04T19:18:14

Their food is delicious but they they didn’t give us our nacho chips and we won our money back
Yvette Rodriquez

Worst drive through and service ever

Reviewed on 2021-05-03T08:54:23

Worst drive through and service ever! 45 mins in the drive through after the lobby closed!

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