Review (May 2024)

Substack makes it simple for a writer to start an email newsletter that makes money from subscriptions.

10k

Estimated Revenue

29.37M

Website Visitors

4/5

Trustpilot Score

What are the monthly traffic metrics for Substack?

6/mo Traffic Growth

-30.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

29M

Time on Site

1.8Mins

Bounce Rate

68%

How fast is Substack growing?

Substack has grown by -30.9% in the last 6 months according to SimilarWeb.

How do people interact with Substack?

Last month, Substack received 29M visitors who spent an average of 1.8 minutes on the website and visited 1.0 different pages per session. Overall, 68% of people bounce on the first visit.

How do people find Substack?

13M people (44%) visit Substack directly. 2.7M (9%) people search for them in Google. Whereas, 8.5M (29%) discover Substack through Facebook, Reddit, and YouTube. 994.1k (3%) visitors come from Substack's email newsletters. Finally, 11.9k (0.0%) people come from affiliates and or paid referrals.

Who uses Substack?

Substack's top market is the United States and they receive 12.9M (44.0%) people.
Then the 2nd is United Kingdom with 1.5M (5.3%).
The 3rd is is Canada with 1.4M (4.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Substack's ads on Google?

Google Ads

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