Review (August 2025)

At sram we are passionate about cycling. we ride our bikes to work and around town. we ride our bikes in the peloton, on the trails and down the mountains.

725M

Estimated Revenue

922.6k

Website Visitors

2.6/5

Trustpilot Score

What do we know about SRAM, LLC?

Estimated Revenue (2020)

$725M

Total Employees

1100

Founded

1987

Industry

Sporting Goods

Location

Chicago, United States

About

SRAM, LLC: RockShox was created to help every rider find their line. We develop and manufacture state of the art bicycle suspension forks, shocks, and dropper posts.

Social Links

Alexa Ranking: 60201

What is SRAM, LLC's Revenue?

SRAM, LLC's estimated revenue for 2024 is $725M.

What does SRAM, LLC do?

Founded in Chicago in 1987 by President and CEO Stan Day, SRAM, LLC has grown to be the world's second largest bicycle component manufacturer. We design and manufacture bicycle components, including shifters, derailleurs, brakes, chains, suspension, power meters, and other cycling parts. Our components are used by bicycle manufacturers and sold in the aftermarket to distributors or directly to high-end US bicycle retailers.

What are the monthly traffic metrics for Sram?

6/mo Traffic Growth

-23.90%

All Time Traffic Growth

Create Free Account

Monthly Hits

923k

Time on Site

2.8Mins

Bounce Rate

47%

How fast is Sram growing?

Sram has grown by 6.6% in the last 6 months according to SimilarWeb.

How do people interact with Sram?

Last month, Sram received 923k visitors who spent an average of 2.8 minutes on the website and visited 3.0 different pages per session. Overall, 47% of people bounce on the first visit.

How do people find Sram?

194.4k people (21%) visit Sram directly. 662.7k (72%) people search for them in Google. Whereas, 20.4k (2%) discover Sram through Facebook, Reddit, and YouTube. 2.5k (0%) visitors come from Sram's email newsletters. Finally, 5.6k (0.6%) people come from affiliates and or paid referrals.

Who uses Sram?

Sram's top market is the United States and they receive 254.6k (27.6%) people.
Then the 2nd is Germany with 150.8k (16.3%).
The 3rd is is United Kingdom with 50.9k (5.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Sram's ads on Google?

Google Ads

SRAM Road - It’s Time To Shift Forward

https://www.sram.com/en/sram/road

Engineered To Be Totally Integrated With Every Aspect Of Your Ride. SRAM. Revolutionary Ideas. Proven By The Pros. Highlights: App Available, Shipping & Returns Available.

Keyword: sram road

SRAM - Sram Cassettes

https://www.sram.com/en/sram/road/products/cassettes

Explore Our Shifters, Brakes & Cranksets. Reaching New Limits Has Never Been Easier. Proven By The Pros. Revolutionary Ideas. Highlights: Dealer Finder Available, We Offer A Wide Range Of Products, Mobile App Available.

Zipp - Speed Weaponry - Deep Dive For Speed

https://www.sram.com/en/zipp

The Highest Performance And Superlative Quality Wheels, Dedicated To Speed. Carbon Bars. Stems, Seatposts & More. Carbon Wheels. Models: 858 NSW Carbon Clincher, Super-9 Disc.

XPLR Gravel Suspension - A New Era Of Drop Bar Bikes

https://www.sram.com/en/rockshox/collections/xplr

Comfort, Control, and Capability With the RockShox Rudy Fork and Reverb AXS Dropper Post. Give Gravel Some Travel. Browse Suspension Components Now. New 10-44T Cassette.

XPLR Gravel Suspension - A New Era Of Drop Bar Bikes

https://www.sram.com/en/rockshox/collections/xplr

Comfort, Control, and Capability With the RockShox Rudy Fork and Reverb AXS Dropper Post. Give Gravel Some Travel. Browse Suspension Components Now. Electronic Shifting.

Keyword: gravel bike fork

What do Sram's customers say about them?

Review Score

2.6/5

Total Reviews

10

Info

SRAM
5 Star
11.1%
4 Star
0.0%
3 Star
11.1%
2 Star
22.2%
1 Star
55.6%
Read reviews that mention
tim

Terrible support

Reviewed on 2021-05-22T11:29:18

Terrible support. The parts are good, really nice stuff, but you're on your own if they go wrong.I bought a power meter advertised for pushing your limits and extreme mountain biking. Clipped a rock within a couple of months and that was the end of it. SRAM wouldn't fix it and would only offer a discount on a new one.
read more
Daddy Poo

Sram epic it gives me hiv

Reviewed on 2021-01-27T23:26:16

Sram epic it gives me hiv
Lommmmmmmmm2

Worst customer service ever

Reviewed on 2021-01-22T11:29:09

Woeful customer service. I asked SRAM UK about servicing a Power Meter, they offered no help atall. I will never buy another SRAM product again.
read more
Chad Avery

They don't appreciate their customers.

Reviewed on 2020-12-01T16:42:46

I find it disheartening that you cannot contact them for support. I have been loyal to their product for a long time but no longer.I have purchased 2 new bikes this past year - Both equipped with Sram Eagle. One NX and one SX. Neither shifts correctly and both systems skip gears every time. Both bikes have been returned to the local bike shop to be adjusted. (2 different shops) Neither shop is able to get either bike shifting satisfactorily. I have been riding and racing mountain bikes for a very long time. I have used many brands of groupsets and set up my own bikes, yet I cannot adjust either of these bikes to shift. Sram will not respond or stand behind their product.
read more
Gnyff

Absolutely impossible to contact - and really bad spare part availability! :-(

Reviewed on 2020-11-09T19:01:08

I'm missing a small, black plastic disc for a S7 clickbox. It's a ~10c part that I personally think is /not/correctly engineered. The local dealer says I can only buy it with a new ~50$ clickbox. What a waste of ressources! To make matters worse, SRAM as a company is more or less /impossible/ to contact. As are many large companies - but I still think it's pathetic to disregard your customers like that! Even on Facebook you only get an automated (unsincere!) database reply - and I can see more (ex-) customers are very unhappy... My immediate conclusion: Avoid the parts until the customer service recognizes who ultimately pay their saleries!
read more
Michael Pruitt

SRAM: They just aren't that into you

Reviewed on 2020-09-18T17:06:58

I've finally had to accept that I am in a bad relationship with SRAM. I've been a loyal SRAM user for over a decade going so far as to making bike choices based on whether they were kitted w/SRAM. We currently have 2 cyclocross bike, 3 gravel bikes, 1 road bike and 4 MTBs in our household all kitted with SRAM. When I've gotten bikes that where kitted with the competition I've stripped them down, sold the parts on eBay and had them rebuilt with SRAM. In retrospect it's unclear why I ever showed this kind of loyalty when they've never really shown they appreciated or even wanted that loyalty-- I've had three legitimate drive train / shifter related warranty claims in 10 years that SRAM rejected even though several different SRAM authorized dealers independently agreed they were legitimate warranty claims. The final straw came when this week when I got a double wammy: The brand new 30 Gold RL fork I purchased for a 2010 Noble MTB Restoration project proved to be defective out of the box. Rather than authorize my Local Bike Shop (and authorized SRAM / RockShox dealer) to fix it or send a new one SRAM agreed to warranty it only if we sent it back for servicing at the factory without any turn around time quote. That means best case my MTB is "in the shop" for 2 weeks while I wait for the fork to be returned. On top of that they sent a Recon instead of a 30 Gold RL remote lock-out and have basically ignored the exchange request. While it's true that they are living up to the letter of their warranty policy it's also true that their warranty policies are unfriendly to users. I guess I expected (wrongly) that SRAM valued brand loyalty and would be able to see the bigger picture and understand that experiences like this drive loyal customers like me to the competition.
read more
Rob

Chocolate teapots

Reviewed on 2020-01-07T17:31:41

If I could I would give you any stars !! You read messages but ignore them how is that acceptable I asked about some information to help me out but you just blank it,have a little read the not reply about as useful as a chocolate teapot sort your selfs out ?
read more
Richard

Poor After sales service with Rockshox forks

Reviewed on 2019-09-18T11:34:51

I have had 5 pairs of Rockshox forks: 2 came with bikes and I have had 3 replacements; 2 of which I have purchased. First pair I bought from CRC to replace an old failed set of Dart's.These failed within 6 months and were replaced by Rockshox with no quibble - great!. They have been fine since. The second pair I bought to replace a set of failed forks on my wife's bike. They started to fail after 6 months and returned these to CRC who then sent them back to Rockshox. Rockshox took over a month to even look at the forks. These mountain bike forks apparently need servicing every 50 hours - no documentation to state this is supplied. Not sure how you are supposed to know. But that would be irrelevant anyway as they had been used for less than 50 hours. They were only used on forest trails, for 1 - 1 1/2 hours maybe every other week and hardly ever during the winter. So significantly less than 50 hours and well within their expected usage parameters. Apparently they had been abused and are now a right off and it wasn't their fault and haven't been serviced. I will not be using Rockshox forks again nor would I recommend them. 2 out of 5 have failed which I don't necessarily mind but I do expect companies to hold their hands up and admit when their goods are faulty.
read more

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