Review (August 2025)

10k

Estimated Revenue

22.82M

Website Visitors

2.3/5

Trustpilot Score

What are the monthly traffic metrics for Smythstoys?

6/mo Traffic Growth

-55.30%

All Time Traffic Growth

Create Free Account

Monthly Hits

23M

Time on Site

3.8Mins

Bounce Rate

41%

How fast is Smythstoys growing?

Smythstoys has grown by 7.4% in the last 6 months according to SimilarWeb.

How do people interact with Smythstoys?

Last month, Smythstoys received 23M visitors who spent an average of 3.8 minutes on the website and visited 4.0 different pages per session. Overall, 41% of people bounce on the first visit.

How do people find Smythstoys?

7.4M people (32%) visit Smythstoys directly. 13.2M (58%) people search for them in Google. Whereas, 464.5k (2%) discover Smythstoys through Facebook, Reddit, and YouTube. 124.3k (1%) visitors come from Smythstoys's email newsletters. Finally, 315.4k (1.4%) people come from affiliates and or paid referrals.

Who uses Smythstoys?

Smythstoys's top market is the United Kingdom and they receive 14.6M (64.0%) people.
Then the 2nd is Germany with 3.6M (15.7%).
The 3rd is is Ireland with 2.6M (11.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Smythstoys's ads on Google?

Google Ads

Barbie Dream House with 70 accessories | Smyths Toys

https://www.smythstoys.com/uk/en-gb/toys/fashion-and-dolls/barbie/barbie-playsets-range/barbie-dreamhouse-playset-assortment/p/167209

Same day Click & Collect available. Free Delivery over £19. Stores open till 10pm. Wide range of Barbie dolls, playsets and fashions to explore. Stores open till 10pm. Highlights: Gift Cards Available, A Catalogue Available Upon Request, Help Center Available.

Tool Sets - Full Range at Smyths Toys UK

https://www.smythstoys.com/uk/en-gb/toys/construction-and-cars/tool-sets/c/SM06010227

Same day Click & Collect available. Free Delivery over £19. Stores open till 10pm. Shop Construction & Cars with Smyths Toys. Stores open till 10pm.

Hungry Hungry Hippos - Smyths Toys UK

https://www.smythstoys.com/uk/en-gb/toys/games-puzzles-and-books/board-games/hasbro-board-games/hungry-hungry-hippos/p/100158

Same day Click & Collect available. Free Delivery over £19. Stores open till 10pm. Shop Games, Puzzles & Books with Smyths Toys. Stores open till 10pm.

Keyword: hungry hippos uk

Barbie Glitter Hair Deluxe Styling Head - Smyths Toys Ireland

https://www.smythstoys.com/ie/en-ie/toys/fashion-and-dolls/barbie/barbie-glitter-hair-deluxe-styling-head/p/188854

Same day Click & Collect available. Free Delivery over £19. Stores open till 10pm. Wide range of Barbie dolls, playsets and fashions to explore. Stores open till 10pm. Highlights: Gift Cards Available, A Catalogue Available Upon Request, Help Center Available.

Barbie Club Chelsea Playhouse Doll Set - Smyths Toys UK

https://www.smythstoys.com/uk/en-gb/toys/fashion-and-dolls/barbie/barbie-club-chelsea-playhouse-doll-set/p/156646

Same day Click & Collect available. Free Delivery over £19. Stores open till 10pm. Wide range of Barbie dolls, playsets and fashions to explore. Stores open till 10pm. Highlights: Gift Cards Available, A Catalogue Available Upon Request, Help Center Available.

Keyword: barbie chelsea clubhouse uk

What do Smythstoys's customers say about them?

Review Score

2.3/5

Total Reviews

1479

Info

Smyths Toys Superstores
5 Star
40.0%
4 Star
5.0%
3 Star
0.0%
2 Star
10.0%
1 Star
45.0%
Read reviews that mention
Monica K McKenzie

Good products but limited amount…

Reviewed on 2021-05-23T14:26:06

Good products but limited amount available in the shop. There is plenty on shelves but very similarand variety is available online for click and collect.
read more
Steven Lilley

Very Poor Customer Service

Reviewed on 2021-05-19T12:12:09

Purchased some toys on 18th, May including a Thomas the Tank Engine train which was marked as "Buy one get one free".No mention anywhere as to how to avail of this offer, so I ordered one, to find they were only sending one. I asked how I can get the free one and they said I needed to order two at the time of placing the order, and they are so busy that they can't amend orders once they are placed. Very poor I must say. I'll take my business elsewhere.
read more
Jess

Awful service

Reviewed on 2021-05-19T09:38:11

Awful service. Ordered a gift for my niece for her birthday, order went through and payment taken but no confirmation email with order number or delivery date.Contacted Smyths who told me the order never went through and a preauthorised payment was done. This is absolutely garbage when pre aut payments are just a frozen payment and don’t leave the account. This company has taken my money and denying it as well as not fulfilling the order, showed them the money has left my account but still advised pre aut payment. Rang my bank who have also said this payment has reached their bank account. Theft all over.
read more
Paul Feek

Excellent customer service

Reviewed on 2021-05-16T19:11:00

Excellent customer service at Drake House Retail Park Sheffield, I would like to say thank you to themanager and the team they all really went out of there way to help thanks guys
read more
Veronica

Fantastic customer service

Reviewed on 2021-05-16T17:35:40

Just wow. I was really upset because our trampoline mat got broken and they offered to replace jumping mat.I am so thankful.
read more
Mrs Pam Lelew

Poor online service

Reviewed on 2021-05-16T13:34:42

Poor online service. Ordered two items online, one looked like it had been stored in a coal bunker,absolutely filthy and the other had a protruding battery cover which looked misshapen, not good for a six months old to play with. Won’t be ordering again.
read more
debbie fisher

Brought a pushchair on 28th feb from…

Reviewed on 2021-05-16T11:10:26

Brought a pushchair on 28th feb from Milton Keynes store. Only for it to break on one side.Took it back and told it has to be sent off to be looked at by joie . Asked for a lone buggy they don’t do them . Asked what I’m ment to do as he still needs a pushchair as he’s only little and told nothing they can do . Given the option to buy another buggy but no guarantee I will get a refund on my joie one . Absolutely disgusting the fact it broke within 10 weeks . Milton Keynes staff were not very helpful at all. So left with no buggy and no refund !!!!
read more
Claire Tasker

Sue & Holly Birstall Thank you…

Reviewed on 2021-05-14T17:36:17

Just want to say the biggest Thank you to Sue and Holly from the Birstall branch. What compassionate,kind, helpful people. Couldn't have dreamt of better customer service. Thank you soooo much your amazing ⭐️⭐️
read more

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