Smith-wesson: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Since 1852 we’ve been an industry leading manufacturer of pistols, revolvers, rifles, and shooting accessories. we continue to bring innovative firearms to market that meet the needs of every shooter and deliver on exceptional quality with a brand you’ve learned to trust.

777.41M

Estimated Revenue

1.71M

Website Visitors

4/5

Trustpilot Score

What do we know about Smith & Wesson?

Estimated Revenue (2020)

$777.41M

Total Employees

840 Founded

1852

Industry

Sporting Goods

Location

Springfield, United States

About

Smith & Wesson: Since 1852 we’ve been an industry leading manufacturer of pistols, revolvers, rifles, and shooting accessories. We continue to bring innovative firearms to market that meet the needs of every shooter and deliver on exceptional quality with a brand you’ve learned to trust.

Social Links

Alexa Ranking: 85448

What is Smith & Wesson's Revenue?

Smith & Wesson's estimated revenue for 2024 is $777.41M.

What does Smith & Wesson do?

Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI) is a U.S.-based leader in firearm manufacturing and design, delivering a broad portfolio of quality firearms, related products, and training to the U.S. consumer and law enforcement markets, as well as global military and law enforcement customers. The company's brands include Smith & Wesson®, M&P®, Performance Center®, Thompson/Center Arms™, and Gemtech®. For more information on Smith & Wesson, call (800) 331-0852. Headquartered in Springfield, MA, the quality of life, excellent schools, and diversity of residential options in or around Springfield provide a historic, picturesque, and well-located place to call home. Springfield is the home of the Springfield Amory, the Naismith Memorial Basketball Hall of Fame, and a host of other historic attractions. Smith & Wesson also has locations in Maine, Connecticut and Missouri employing over 1,800 team members.

What are the monthly traffic metrics for Smith-wesson?

6/mo Traffic Growth

44.50%

All Time Traffic Growth

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Monthly Hits

2M

Time on Site

3.1Mins

Bounce Rate

46%

How fast is Smith-wesson growing?

Smith-wesson has grown by -23.7% in the last 6 months according to SimilarWeb.

How do people interact with Smith-wesson?

Last month, Smith-wesson received 2M visitors who spent an average of 3.1 minutes on the website and visited 5.0 different pages per session. Overall, 46% of people bounce on the first visit.

How do people find Smith-wesson?

432.3k people (25%) visit Smith-wesson directly. 1.2M (70%) people search for them in Google. Whereas, 29.9k (2%) discover Smith-wesson through Facebook, Reddit, and YouTube. 6.7k (0%) visitors come from Smith-wesson's email newsletters. Finally, 3.2k (0.2%) people come from affiliates and or paid referrals.

Who uses Smith-wesson?

Smith-wesson's top market is the United States and they receive 1.5M (88.2%) people.
Then the 2nd is Canada with 24.9k (1.4%).
The 3rd is is France with 10.3k (0.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Smith-wesson's ads on Google?

Google Ads

Smith & Wesson Flashlight Sale | Get 30% Off‎

https://store.smith-wesson.com/sale

Get Delta Force, Galaxy LED, M&P Rechargeable and more 30% off for a limited time only. Grab a bug out bag, also 30% off, to store your gear in. Free Shipping.

Keyword: led flashlight rechargeable

Smith & Wesson Gear | Official‎

https://store.smith-wesson.com/

Innovative, industry leading accessories. Trusted since 1852. Shop now! Free Shipping. Officially Licensed Gear. Knives Lifetime Warranty. 1yr Warranty on Gear. Types: Shooting Glasses, Knives, Shooting Mats, Tactical Pens.

20% Off Father's Day Sale | Smith & Wesson® | smith-wesson.com‎

https://store.smith-wesson.com/father-s-day-sale

Limited Time Only. Shop Now While Supplies Last.

Rechargeable LED Flashlight | High Quality. Free Shipping.‎

https://store.smith-wesson.com/flashlights

Durable & functional flashlights for any situation. Shop now! Tactical Lights - from $5.99 - Keychain to Heavy Duty · More Headlamps - from $27.99 LED & Multi-mode Universal LED Lights - from $4.99 Keychain to Heavy Duty

Rechargeable Led Flashlight | Shop at Smith & Wesson Gear‎